5. What is sold in a pharmacy?
online?
health and beauty OK
non-prescription drugs OK
(OTC)
prescription drugs (Rx) NO
= characteristics of a pharmacy:
access to professionals
legal framework
deontological constraints
6. Legal aspects (online pharmacy)
Royal Decree (01/2009)
Art 29 – Royal Decree of January 21st, 2009 – Belgian Monitor 30/01/2009
Authorises online non-prescription drugs sale. Mandatory to be linked with a physical pharmacy
BE
Circular FAMHP (01/2009)
Circular 536 of the FAMHP (Federal Agency for Medicines and Health Products)
Specify practical modalities about online drugs sale
DocMorris Decree CJEC (12/2003)
DocMorris Decree of December 11th, 2003 CJEC (Court of Justice of the European Communities)
EU CJEC talks in favor of cross-border commerce of non prescription drugs via Internet
7. Deontological constraints because of the
Pharmacist Order
impossible to communicate about
competitive advantages
Advertising is Eg. No external communication about prices
is allowed
tolerated BUT no advertising in commercial
environment
Eg. impossible to be present on a commercial
website
Eg. Facebook, Twitter,...???
8. Where are OTC and RX authorised
to be sold online?
Non prescription
drugs (OTC)
Prescription (RX) &
non prescription
drugs (OTC)
May 2012 : LNP – n°399, jeudi 22 avril 2010
10. Online purchases (BE)
% of online buyers purchasing this type of product
42%
40%
38%
34% 33%
27%
23%
21%
16% 16% 16% 17%
14%
12%
8% 8% 8%
6% 6% 6% 5%
3% 2%
growth potential for online purchase of
pharmaceutical products
COMEOS, E-commerce in Belgium June 5th, 2012
11. For which reason(s) do you visit
an ‘’online’’ pharmacy?
Buy products online 71%
Compare prices 43%
Compare products available on the
29%
market
Consult instructions of one or several
20%
products
Other(s) 3%
0% 50% 100%
Newpharma survey, August 2012 (Total Respondents: 1.482)
12. For which reason(s) do you buy
pharmaceutical products *online* ?
Online prices are more attractive 60%
Free to order at any time 54%
Possibility to be delivered at home, at work,… 50%
More online product choice 33%
Online buying goes faster than going to a pharmacy 32%
Free to choose products 30%
More available information about products 20%
Confidentiality for some product purchases 15%
Other(s) 2%
0% 50% 100%
Newpharma survey, August 2012 (Total Respondents: 1.077)
15. How to grow in a
highly
saturated 1
& regulated
market?
1. Belgian market has one of the highest physical pharmacy density rate in Europe (1 for 2.150)
19. Newpharma magazine (info & advices)
PC Tablets Print
Read it on Own branded app
www.newpharma.be on iTunes store
3 clicks
Digital to buy
solution
Parcels
24. Team of 24 collaborators
3 Pharmacists
3 Pharmacy assistants
3 Managers (partners)
15 Employees
25. Consumer profile
Age Repartition (all countries)
<18 years <1%
18 – 25 years 6%
26 – 35 years 24%
36 – 45 years 25%
46 – 55 years 22%
>55 years 24%
Gender Repartition Language
(all countries) Repartition (BE)
Women 70% FR 45%
Men 30% NL 55%
26. Newpharma patients per country
BE
NL
54%
12%
Other
countries
FR 1%
32%
LU
1%
Newpharma sales January-October 2012 sales
27. Top 10 internal search requests (BE)
All languages Dutch French
1. Dafalgan 1. Dafalgan 1. Nuxe
2. Alli 2. Eucerin 2. Alli
3. Magnesium 3. Avène 3. Dafalgan
4. Nuxe 4. Magnesium 4. Magnesium
5. Avène 5. Vichy 5. Avène
6. Vichy 6. Louis Widmer 6. Mustela
7. Mustela 7. Mustela 7. Vichy
8. Eucerin 8. Alli 8. Viagra
9. Viagra 9. Viagra 9. Aérosol
10. La Roche Posay 10. La Roche Posay 10. La Roche Posay
28. Top 10 cosmetics internal search requests (BE)
All languages Dutch French
1. Nuxe 1. Eucerin 1. Nuxe
2. Avène 2. Avène 2. Avène
3. Vichy 3. Vichy 3. Mustela
4. Mustela 4. Louis Widmer 4. Vichy
5. Eucerin 5. Mustela 5. La Roche Posay
6. La Roche Posay 6. La Roche Posay 6. Eucerin
7. Louis Widmer 7. Nuxe 7. Caudalie
8. Caudalie 8. Roc 8. Bioderma
9. Bioderma 9. Caudalie 9. Weleda
10. Weleda 10. Weleda 10. Lierac
29. Main consumer profiles
Convenience Infor-mation Privacy Cost saving Choice Liberty of
(24/7 & Choice
delivery)
Digital Mum vvv v v v
Health oriented v vvv vvv
Intimate product buyer v vvv v
Rural OR low mobility vvv v v vvv
Heavy e-commerce vv v vvv v
consumer
Heavy weight products vvv v
buyer