2. MCC BE
M
MM
M
M M M
M M
M M M
M
M M
> 3.500 employees M
turnover: € 1,2 bln (2012)
2 sales lines:
- since 1970: Makro (6 classic stores)
- since 2003: Metro (7 eco-stores)
member of Metro Group since 1998
METRO Cash & Carry International GmbH Page 1 Member of METRO Group
3. MCC BE
Makro classic store
Mature stores (1970 - 1975)
Net store surface : ca. 15 – 24.000 m²
50% Food – 50% Non Food
Opening hours : Mo – Sai : 7.15h – 20.00h
Fri : 7.15h – 21.00h
Personnel : 300 to 500
Inclusive restaurant – bakery – petrol
station – drive-in
METRO Cash & Carry International GmbH Page 2 Member of METRO Group
4. MCC BE
Metro Eco store
Young stores (2003 - 2008)
Net store surface : ca. 3 – 4000 m²
80% Food – 20% Non Food
Opening hours : Mo – Fri : 6.30h – 20.00h
Sa : 6.30h – 18.00h
Personnel : 50
No restaurant – bakery – petrol station –
drive-in
METRO Cash & Carry International GmbH Page 3 Member of METRO Group
5. MCC BE
Multi-Channel ...
provides proximity
increases sales
widens customer interaction
combines shopping & informing
exposes branding
drives customer loyalty
uses advanced technology
... gives the Customer the choice
METRO Cash & Carry International GmbH Page 4 Member of METRO Group
6. MCC BE
METRO Cash & Carry International GmbH Page 5 Member of METRO Group
7. MCC BE
METRO Cash & Carry International GmbH Page 6 Member of METRO Group
8. MCC BE
April 2011 – go live 1st version
Application Payment options
-> tailor made -> Ogone
-> sitecore & webservices -> Debit & Credit cards
-> Hosting at Metro Group
Security
Assortment
-> regular scanning + remediation
-> office -> configure Ogone fraud module
-> garden houses
-> availability in stores Customer contact center
Logistics -> CRM in the shop
-> picking in the store Advertizing
Delivery ways -> Makro Folder
-> Targeted mail
-> pick-up in store -> Link from www.Makro.be
-> Kiala -> SEO
METRO Cash & Carry International GmbH Page 7 Member of METRO Group
9. MCC BE
September 2011 – changes
Application
-> guest sales
-> fulfilment party
Assortment
-> extension with NF
-> outlet
Logistics
-> separate stock at our LSP
-> Home delivery
Customer contact center
-> fulfilment party + internal
Advertizing
-> SEA
METRO Cash & Carry International GmbH Page 8 Member of METRO Group
10. MCC BE
October-December 2012 – Revamp
Application
-> Ergonomy & eye-tracking
-> new look & feel
Assortment
-> further extension (core)
-> 2nd hand shop
Logistics
-> More focus on return handling
Payment options
-> Home banking & Private label
Advertizing
-> Optimize link with www.makro.be
METRO Cash & Carry International GmbH Page 9 Member of METRO Group
11. MCC BE
METRO Cash & Carry International GmbH Page 10 Member of METRO Group
12. MCC BE
Future ?
Application
-> Mobile ?
-> Reservations
Assortment
-> further extension
Logistics
-> In-store picking for certain assortments
-> New flows
Advertizing
-> Focus on awareness
-> Social Media ?
METRO Cash & Carry International GmbH Page 11 Member of METRO Group
13. MCC BE
Thank you for your attention
Hope to see you soon
at
www.Makroshop.be
Peter de Jonghe
E-commerce Manager
makro Cash & Carry Belgium
Member of METRO Group
Contact : Peter.de.Jonghe@Makro.be
METRO Cash & Carry International GmbH Page 12 Member of METRO Group
