Online marketing for higher education colleges & higher education training providers UK. SEO, social media and writing a digital marketing plan.

1. Why should colleges should use online marketing & social media?

2. Digital Marketing Digital marketing is a combination of push and pull Internet technologies to execute marketing campaigns

3. Traditional Marketing

4. Re- thinking marketing Traditional Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print • TV/radio ads Interruption based New Inbound Marketing • Search Engine Optimisation • Blogging • Social Media • RSS feeds • Free tools/trials • Video Permission based

5. Search Engine Optimisation

6. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is a technique which helps search engines find and rank your site higher than the millions of other sites in search engines.

7. Search Engine Optimisation If you don’t read anything else, read this Guide!

8. What is SEO - Why is it important? Benefits of SEO : 1. Optimized Search Results – increases the ranking of your website on many search engines. 2. Increase Visibility – Search engine optimization helps to increase search engine visibility 3. Increased Online Traffic – This is a result of increase visibility in the search engines. 4. Cheap – If done properly, SEO helps promote your website for little cost.

9. Search Engine Optimisation PAID FREE! Vertical Search

10. Search Engine Optimisation People look here in search results according to eye tracking research.

11. www.webyogi.co.uk Title Heading h1 Alt image tag Copy

13. SEO - Optimise your site for keywords https:// adwords.google.com/select/KeywordToolExternal

17. www.webyogi.co.uk Local SE0 – Social media Most of the networks have iPhone , Android , and BlackBerry apps. More tips from Mashable

18. www.webyogi.co.uk

19. Social Media Enlightenment

20. Social Media Social media is just about human beings having conversations and relationships through the use of online technology. It’s simply a new form of mass media. It helps SEO by building relationships that may later turn into links and sales

21. The social media revolution - video http://www.youtube.com/watch?v=3SuNx0UrnEo

24. The conversation prism The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. So many networks… So little time!

26. Facebook Analytics Youtube Insights Topsy Tweetstats bit.ly Twitter Analyzer Klout PeerIndex Social Mention Backtype Boardreader CoComment Hootsuite Yahoo Site Explorer Omgili Graphs IceRocket Compete.com Some Free Social media listening & monitoring tools

27. Social media networks

30. Facebook – Case study http:// www.excellencegateway.org.uk/page.aspx?o =299885

31. Twitter Twitter provides an easy outlet for daily interaction with students, parents, college news, well wishes, announcements, student congratulations and re tweets of positive messages/pictures

33. www.webyogi.co.uk Twitter case study

35. Youtube case study http://www.youtube.com/watch?gl=GB&v=kpEcCjpbm5w

36. Flickr Photostreams on Flickr are a nice way to focus on special events sponsored by your college or held on your campuses.

37. Flickr

39. Linkedin LinkedIn is perhaps one of the most effective social media platforms for business to business networking.

41. www.webyogi.co.uk Q+A Sites Questions & Answers

44. What makes a good Social Media Campaign ? Old Spice “ Smell Like a Man, Man .” Old Spice spokesman Isaiah Mustafa was an interactive online hit responding to questions submitted by fans on Twitter in 180 Web videos. He proposed marriage to one fan's girlfriend. She accepted. From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010

46. What’s Hot in Social Media? Source: Social Media and Online PR Report, Econsultancy & bigmouthmedia

48. Demographics Where do people go online & what do they do?

49. www.webyogi.co.uk Who is using which sites? Source : Flowtown

52. Content Marketing Text – where people put across views, opinions or write blog posts. Images – images and photos Audio – social media enables you create podcasts or radio shows Video – video sites mean that you can record entertaining videos for the world to see. Check out : http://www.junta42.com/content-marketing-playbook.aspx

53. Information highway…

56. The Digital Marketing Mix Start with your business/ website goals and create valuable content for your audiences Research your online landscape for the most appropriate marketing mix for your digital strategy Use web analytics , on and offline conversion tracking and optimisation to measure campaigns Implement the tactics that fit your business goals best.

59. www.webyogi.co.uk Connect with Webyogi…. Email : info@webyogi.co.uk Site: www.webyogi.co.uk Ways to Connect: Twitter: @webyogi LinkedIn: http:// www.linkedin.com/in/yvettebordley Facebook: webyogidigitalmarketing