Youtube & video guide for higher/further education colleges& training providers in the UK.

1. Social media guide for further education
colleges & training providers to use
social media effectively.
Video
Video offers amazing opportunities to market your
college. It is now relatively cheap and easy to
produce your own content. Video SEO (also known
as video search engine optimization) is an important way to boost rankings for
companies trying to rank higher on search engines like Google, Yahoo and Bing. In
fact, video SEO is becoming more important as more and more Internet users are
watching online video.
What is YouTube?
YouTube is an online video sharing website launched back in 2005, is one of the
greatest success stories of the digital age. As of February 2011, YouTube has 490
million unique users worldwide per month, who rack up an estimated 92 billion page
views each month. YouTube is the leader in online video, and the main destination
to watch and share original videos worldwide on the Web.
Did you know you can view the “YouTube Charts” at any time to see continually
updated info about what’s popular? Sign up for an account at
http://www.youtube.com. You can…
• Upload & share videos globally
• Share video clips across the Internet through Web sites, mobile devices,
blogs and e-mail.
• Express creativity
Benefits Things to consider
• It’s free & user friendly • Hard to control what other people
• View any video tutorial on any post without strong moderation
subject • Need some video editing
• Don’t need expensive equipment expertise e.g. Windows Movie
Maker
• Make sure you tag & upload a
video sitemap so you are indexed
in Google
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2. How can further education colleges use YouTube?
Colleges can widen interest in services by uploading videos to YouTube to give
prospective students a view of the college. You can use it to:
• Recruit students
• Promote college life – online video prospectus
• Humanize stories of students and alumni which can create loyalty, earn future
business (students) their respect
• Publicise academic research
YoutubeEdu
YouTube EDU was made public in the first quarter of 2009. It’s a facility which allows
educational institutions to build a business presence on YouTube by sharing
educational videos of a longer length than usually allowed for upload. TeacherTube
provide educational lectures and instructional videos that teaches new information to
learners or reinforces material that has already been learned.
Video streaming
LUTube is the new service at Leeds that allows staff and students to share and
watch online videos. Another example is Worcester College in the UK.
http://www.mylearningtube.co.uk/ which uses Open Source Software Ostube (now
Vimp) which has similar functionality to YouTube.
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3. How are FE Colleges using YouTube?
YouTube EDU - http://www.youtube.com/education?b=400
Macalester College Presidents Day Promotion Video – a funny video!
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4. Leeds College of music students express themselves on Youtube
Monitoring & Measurement
YouTube provides various metrics for channels, including information on the
numbers of views of the video clips and numbers of subscribers. You can track
referring visits from YouTube through Google Analytics.
Similar tools:
• Blip.tv
• Dailymotion
• Google Video
• Met cafe
• Vimeo
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5. Resources
Youtube handbook
The PR Pro’s guide to YouTube
Reel SEO – the online marketing video guide
Any Questions?
Ready to improve your online marketing? Start now contact info@webyogi.co.uk.
Feel free to get in touch! We offer in-house training & consultancy for social media
projects.
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