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Improving the Agency Selection Process

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Weiss + Mowery
Weiss + Mowery

Peter Weiss and Bruce Mowery share thoughts on how both Agencies and their Clients can improve the Agency selection process. In attendance were 10 agencies belonging to the 4A (American Association of Advertising Agencies).

EmpresarialesTecnología
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How Companies and Agencies Can Improve the Digital Agency Search Process November 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Search for Meaning
The Client ,[object Object],[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object],[object Object]
Profiles for Success
The Client ,[object Object],[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object]
Make the Right Pitch
The Client ,[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object],[object Object]
Developing an Emotional Bias
The Client ,[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object],[object Object]
Can You Hear Me Now?
The Client ,[object Object],[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object],[object Object]
Winning Habits
The Client ,[object Object],[object Object],[object Object]
The Agency ,[object Object],[object Object],[object Object]
Lasting Agency Observations
Lasting Agency Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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