Maintaining Trademark Rights: Policing and Educational Efforts

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Woodard, Emhardt, Henry, Reeves & Wagner, LLP

This is a presentation discussing the various ways courts have evaluated a trademark owner's efforts (or lack thereof) to police its mark, as well as efforts that should be taken to prevent a trademark from becoming generic.

Derecho Empresariales Tecnología

Maintaining Trademark Rights: Policing and Educational Efforts April 7, 2011

Discussion Points ,[object Object],[object Object],[object Object],[object Object],[object Object]

Failure to Prosecute Infringers ,[object Object],Evidence Is Irrelevant Failure to Police Establishes Abandonment Evidence Relevant Primarily to Demonstrate Loss of Mark’s Strength In most circuits, you can find language supporting each of these positions.

Failure to Police Others is Irrelevant ,[object Object]

Irrelevant Position ,[object Object],[object Object],[object Object],[object Object]

Failure to Police Shows Abandonment ,[object Object],[object Object],[object Object],[object Object]

Abandonment = Uphill Battle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure to Police Results in Loss of Strength ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reasonable Diligence ,[object Object],[object Object],[object Object]

What is the Most Reasonable Approach? ,[object Object],[object Object],[object Object],[object Object]

What Has the TTAB Said on This Issue? ,[object Object],[object Object]

Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Preventing Generic Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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