This document outlines the steps for three types of website migrations: server-to-server, website redesigns, and domain name changes. It provides details on moving a site between web hosts or servers while preserving search engine rankings. Key steps include creating a new site, testing it, switching DNS records, and redirecting the old site URLs. Proper planning like setting up redirects and preserving page names can help migrations go smoothly.

1. How to move your website
and rankings to a new host
The Ultimate SEO
Migration Checklist

2. @davidvmc
David Vogelpohl

3. Server to Server
Redesigns
Domain Names
3 Types of Migrations

4. Migrations needing DNS
changes should start with
setting Time-To-Live to ~0
Always Remember!

5. Server-to-Server Migrations
Examples:
Moving to a new web host
New server in your cluster
Moving to a new data center

6. Create & no-index new site
Move content & databases
Test site on new server
Remove no-index
Switch DNS
No-index old site
Server-to-Server Migrations
movewp.co/noindex

7. Website Redesigns
Examples:
Rebranding
Messaging Updates
Website Acquisitions

8. Sync page naming convention
Create & no-index new site
Back-up old site
Test new site
Website Redesigns

9. Page Audit with 301 Redirects
H1 & Meta Comparisons
Website Redesigns
movewp.co/pageaudit

10. Replace old site with new site
Remove no-index (if necessary)
No-index old site (if necessary)
Website Redesigns

11. Wildcard htaccess redirect
Domain Migrations
movewp.co/wildcard301
Examples:
sub.domain.com to domain.com
domain.com to newdomain.com

12. @davidvmc
David Vogelpohl