updated presentation as April 24, 2009

1. New Trends in
Search Optimization
Wendy Ang
President
Optimind Technology Solutions

2. Optimind Technology Solutions
Bringing you online customers since 2002.

3. What is SEO?
What is SEO?

4. Search Engine
Optimization

5. your website
vs.
millions of competitors

6. Organic vs. Paid Results

7. SEO in 2006 - ExpressRegalo.com

8. Top 10 in 2 months

9. more than
1,000
links harvested to reach
top 10

10. In 2006,
It was
EASIER

11. Factors that affect our search today.
Search Localization
Search Personalization
Social Networks Mobile Search
Domain Trust/Authority

12. Search Localization - Local Search Sample

13. Search Localization - Local Search Sample

14. Search Localization
More weight on localized search
for the following reasons:
๏ more relevant results
๏ increased accuracy on geo-
targeted advertising
๏ access to a massive advertising
inventory on a local level

15. Why Optimize for Local Search?
๏ google.com.ph
๏ target generic keywords
๏ higher conversion rates

17. Search Personalization
๏ Search Results to be based
on User’s surfing behavior
๏ SearchWiki vs. Link
Building
๏ Makes Traditional SEO
obsolete
from SEOMOZ.org

19. Domain Trust & Authority
It is the strongest
who prevail.

20. Domain Trust & Authority
๏ domain popularity
๏ history
๏ link quality

22. HUMAN RATERS

23. Social Networks
๏ Priority over social sites

24. Search result shows priority over YouTube

25. How to get even with people who owe you money

26. How to get even with people who owe you money

27. How to get even with people who owe you money

28. Beyond Search Engines
Searching within social sites

29. YouTube surpassed Yahoo as a preferred Search Engine
in the US based on ComScore 2008

30. Twitter: the new Google?

31. Online Reputation Search

32. Online Reputation Search

33. Online Reputation Search

34. Online Reputation Search

35. 5 Tips from the New Search Trends
1. Build your Content
2. Socialize and Be Popular
3. Start producing videos
4. Set your website’s
geographic location
5. Get ready for conversion
optimization

36. Thank You!
For a free DIY-SEO Kit please visit:
www.myoptimind.com/DIY-SEO
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www.twitter.com/optimind