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Mobile University 2013
Sponsorship/Partnership Opportunities
About The Heartland Mobile Council
Our Mission
To Educate Brands on How to Use Mobile Effectively

Our Belief
The HMC is the Trusted Partner to Educate Brands on how to
use Mobile because we are a Non-Profit run by 100% Volunteers
What is Mobile University?
 200+ brands, marketers, agency representatives and product managers
  spanning the B2B and B2C channels are expected to attend MobiU2013
 Mobile University is a holistic approach to mobile education.
       “In classroom” lectures to raise your mobile IQ
       “Out of classroom” experiential learning to raise mobile EQ
       Combined they create an immersive experience that creates the new modern mobile
        marketer
 As part of this overall educational experience, attendees will:
                                                 Hear about industry-leading mobile campaigns
                                                  directly from the brands
                                                 Sponsors are a central part of the Experience
                                                  Hall, which is a crucial part of the summit
                                                  educational experience
                                                 Learn about consumer/shopper insights and
                                                  behavior
Mobile University Events SELL OUT
Seminars: SOLD OUT. Mobile Couponing, 4/25; Mobile & Moms, 6/21




Summit: SOLD OUT.
Why support the Mobile University?
It’s simple – Our Audience

 Our audience & speakers are the largest brands and ad
  agencies in the country, and your biggest prospects.
 Partnership with the HMC means a trusted relationship with
  these top tier brands/agencies
 The HMC is the only organization that allows you to integrate
  your presence into the educational experience so that our
  audience seek you out as a knowledge expert
 We create a safe, trusted, learning environment for our
  audience that you become part of
MobiU2012 Attendee: Backgrounds

        5%           75+% of our attendees
                     are marketers/agencies
19%            35%
                     M ktr/ ProdM gt
                     Agency/ Consultant
                     Tech/ Mobile
                     Other

      41%
MobiU2013 Strategy
 Seminars & Annual Summit                 Expand Project Denzel*
      March – Millennials, March 28th,    Mobile Certificate Initiative
       (Apple Store)
                                                8 Week Certificate from
      June - Hispanics, June 13th               nationally ranked university
      September – Annual Summit,               Anthropologists,
       September 26th                            Neuroscientists, Marketers,
      New Partner events                        Agencies, Researchers
           Mobile Media
                                           Internal: New website & PR
           Augmented Reality
           Responsive Design Seminar           New website rivals SXSW & TED
 Expand Experience Hall
                                                PR to build our national
                                                 presence
      Tech/Marketing Education with
       BiC/MoMo/Technori
      Include in Seminars, 2x at
       Summit
                                                     *Ask for details
How “Sponsorship” Becomes Partnership
       Typical Sponsorship                  HMC Partnership
• Sit at a table - Sponsors often   • Integration into Experience
  stick out like a sore thumb         Hall
• Most attendees steer clear of     • People seek you out as an
  sponsors                            expert
• People know you are selling       • People see you as educating
• People know you have paid to      • Moderator & introduction
  speak                               roles available to maintain safe
                                      learning environment
                                    • Can bring a brand client to
                                      speak
                                    • Creative way to integrate your
                                      case study into a learning
                                      opportunity
What is the value of the Experience Hall?

 All Experience Hall partners are a critical part of the learning

  environment
 Customized mobile experience that attendees will seek out
 Create a halo effect with attendees during their time of

  knowledge creation
 This learning environment offers a forum to get across more

  complex value propositions
 Email blast on your specific mobile experience
 Share your messaging in a social environment
MobiU2013 Summit
A select group (200+) of Brand & Agency Professionals are expected at:

                       Microsoft Innovation Center
                            200 E. Randolph
                            Chicago, IL 60601
                       September 26th, 2013
                         9AM – 6PM: Lectures
                 6PM – 9PM: Reception/Experience Hall
The MobiU2013 Summit is the mobile showcase!

   The 4th annual Mobile University Summit offers a variety of activities to
    meet your needs. From information exchange and knowledge
    acceleration to experiential marketing techniques, we have it all.
   Whatever your mobile marketing objectives, the Heartland Mobile
    Council can help you reach them.
For example:
        All Attendees – learn trends, innovative approaches, latest-and-greatest
        Brand Advocates – increase knowledge, educate staff, share best practices,
         demonstrate results and expertise
        Ad Agencies – demonstrate mobile expertise, connect with brands
        Measurement/Insights – communicate data opportunities, link research information to
         brand needs, teach metrics integration
        Mobile/Digital Sales & Solutions – connect to brands, drive interest,
         prove expertise, gain industry insight, network
MobiU2013 Ideal Partnerships
               Advertising Agency
               Brand Marketer/Retailer
               Digital Marketing Company
               Media Company
               Mobile Engagement/Solutions Provider
               Mobile Measurement Organization
               Mobile Platform Developer
               Research or Consumer Insights Firm
               Wireless Technology/Service Provider
Ways to Engage with Mobile University

 Sponsorship of our 2013 events

 Buy group tickets

 Bring brand speakers (not just agency clients, but brand clients)

 Become an integrated partner

 Bring resources (e.g., people, assets, research, etc.)
Partnership Options
 Seminars
    Range $1,500 - $5,000



 Summit
    Range $5,000 - $15,000



 Full Year – includes all seminars & educational
   events along with the annual MobiU Summit
       Range $20,000 - $25,000

 *Specific details in appendix.
Contact Wendy Hidenrick at:
       wendy@heartlandmobilecouncil.com
for questions about these Partnership Opportunities
Appendix
MobiU2013 Seminar Partnership Options
March 28, 2013: Millennials &
   Mobile
June 13, 2013: Hispanics & Mobile                     Host Sponsorship
                                                      • Provides venue
Sponsorship includes
 Business Development:
        Moderator or introduction for seminar        Food/Drink Sponsor
        Space for table in Experience Hall           • Provides food/drinks for event
        Post-Seminar attendee list                   • $1,500 for one; $2,500 for both
        Thought leadership and awareness in
         mobile
        10 tickets ($900 value)                      Mobile Influencer
   Engagement:                                       • $2,500 for one; $4,500 for both
        Special identification ribbon at event
        HMC helps create organic Experience so
         attendees seek you out
                                                      Mobile Leader
   Impressions:                                      • $5,000 for one; $9,000 for both
        10K+ views from HMC website
        20 emails that generate 30K impressions
        Signage at location (location may restrict
         certain types of signage)
        Post-Seminar: inclusion in presentations &
         videos
Bronze Summit Partnership: $5,000
 Exposure                                            Engagement vs. Speaking
     Brochure in Welcome Bag                 Integrated into the experience
     Program Ad – ¼ page                      hall
     Mention by Conf. Chair              Website Integration
     1 Speaker Introduction/Moderation       Link to sponsor website
 Branding                                Registration
     Sponsorship ribbons on name tags        Summit Tickets (2)
      (color coded to sponsorship level)
     Logo on all event communication
      (e.g. website, e-mail)

   Upgrade to SILVER ($10,000) and you also get:
        Program Ad – HALF Page
        Shared Press release for the event
        Lunch Table Top Sponsorship, Host & Discussion
        License to use “HMC Partner” Logo
        4 Summit Tickets
        VIP at the HMC Holiday Party
Silver Summit Partnership: $10,000
       Exposure                                                   License to use “HMC Partner” Logo
                Brochure in Welcome Bag
                                                                   Logo on all Event signage
                Program Ad – ½ Page Ad
                                                                   License to use “HMC Partner” Logo
                Mention by Conf. Chair
                                                              Engagement vs. Speaking
                2 Speaker Introduction & Moderation
                 opportunities                                     Integrated into experience hall
                Shared Press Release                              Host Lunch Table & Discussion
                Lunch Table Top Sponsorship                  Website Integration
       Branding                                                   Link to sponsor website
                Sponsorship ribbons on name tags (color           Blog on HMC Website (1)*
                 coded to sponsorship level)                  Registration
                Logo on event communication (e.g.                 Summit Tickets (4)
                 website, e-mail)                                  VIP at HMC Holiday Party
                Logo on all Event signage


        Upgrade to GOLD ($15,000) and you also get                                                   * See Sponsorship
                                                                                                       Table slide for
                                                                                                       footnotes
                  Program Ad – FULL PAGE
                  Closing Keynote Introduction
                  Peak position in experience hall
                  Dedicated text message
                  6 Summit tickets
Gold Summit Partnership: $15,000
   Exposure                                                      Event signage
        Brochure in Welcome Bag                                  License to use “HMC Partner” logo
        Program Ad – Full Page                             Engagement vs. Speaking
        Mention by Conf. Chair                                   Priority Table in Experience Hall
        Closing Keynote Introduction                             Host (2) Lunch Tables & Discussions
        Shared Press Release                                     Dedicated Text Message (1)
        Lunch Table Top Sponsorship                        Website Integration
   Branding                                                      Link to sponsor website
        Sponsorship ribbons on name tags (color                  Blog on HMC Website (1)*
         coded to sponsorship level)                        Registration
        Logo on event communication (e.g.
         website, e-mail)
                                                                  Summit Tickets (6)
                                                                  VIP at HMC Holiday Party

   Upgrade to Full Year Silver ($20,000) and you also get
        Program Ad – Page 2 full-page ad                                                          * See Sponsorship
                                                                                                    Table slide for
        Opening Keynote Introduction                                                               footnotes
        Top Priority in experience hall
        Ability to be the Host & Lunch partner for speaker’s table
        (1) Additional Dedicated Text Message & HMC Blog
        (2) Additional Summit Tickets and (10) tickets to each of the educational seminars
        Sponsorship of (1) Seminar
Full Year Silver Partnership: $20,000
     Exposure                                                      Engagement vs. Speaking
          Brochure in Welcome Bag                                        Top Priority Table in Experience Hall
          Program Ad - Page 2                                            Host Lunch Table - for Speakers
          Mention by Conf. Chair                                         Dedicated Text Message (2)
          Opening Keynote Introduction                             Website Integration
          Dedicated Press Release                                        Link to sponsor website
          Lunch Table Top Sponsorship                                    Blog on HMC Website (2)*
     Branding                                                      Registration
          Sponsorship ribbons on name tags                               Summit Tickets: Regular (8)
          Logo on event communication                                    Seminar Tickets: Regular (10 each)
          All Event signage                                              VIP at HMC Holiday Party
          License to use “HMC Partner” logo

            Upgrade to Full Year Gold ($25,000) and you also get
                   Inside front cover full-page ad                 (2) Additional Summit Tickets
                   Featured Moderator Role                         Sponsorship of (1) additional Seminar
                   Highest Priority in experience hall             Category exclusivity
                   Host & Lunch partner for 2 speaker’s table      Supporting role at a Project Denzel
                   (1) Additional Dedicated Text Message            event**

* must fit in editorial calendar
** helps in the facilitation- must put volunteer on HMC
Full Year Gold Partnership: $25,000
 Exposure                                 Engagement vs. Speaking
                                                           
     Brochure in Welcome Bag                  Highest Priority Table in the Experience
     Program Ad - Inside Front                 Hall
                                               Host (2) Lunch Tables - for Speakers
     Mention by Conf. Chair
                                               Dedicated Text Message (3)
     Moderator Role
                                          Website Integration
     Dedicated Press Release
                                               Link to sponsor website
     Lunch Table Top Sponsorship              Blog on HMC Website (2)*
 Branding
                                          Registration
     Sponsorship ribbons on name tags         Summit Tickets: Regular (10)
      (color coded to sponsorship level)       Seminar Tickets: Regular (10 each)
     Logo on event communication (e.g.        VIP at HMC Holiday Party
      website, e-mail)
                                          Strategic
     All Event signage                        Supporting Role with Project Denzel**
     License to use “HMC Partner” logo        Sponsorship of Seminars (2)
                                               Category Exclusivity
* must fit in editorial calendar
** helps in the facilitation - must put volunteer on HMC
Partnership Option Table
                                                                                                        FULLYEAR
                                                            Bronze       Silver       Gold          Silver      Gold
                                                            $5,000      $10,000      $15,000       $20,000    $25,000
Exposure
               Brochure in Welcome Bag                         √            √           √               √            √
               Program Advertisement                       1/ 4 page    1/ 2 page  Full page        2nd Page Inside Front
               M ention by Conference Chair                    √            √           √               √            √
               Speaker Introduction/ M oderat ion          1 Speaker   2 Speakers Keynote C lo s e Keynote Op e n Moderator
               Press Release                                             Shared     Shared          Dedicated Dedicated
               Lunch Table Top Sponsorship                                  √           √               √            √
Branding
              Sponsor ribbon on name t ags                    √            √             √             √            √
              Logo on web, email communication                √            √             √             √            √
              Logo on event signage                           √            √             √             √            √
              License to use "HMC Partner" logo                            √             √             √            √
Engagement vs. S   peaking
              Engagement in Experience Hall                Normal       Normal        Priorit y   Top Priority Top Priority
              Host Lunch Table & Dis   cussion                            1              2           Spkr        Spkr(2)
              Dedicated t ext message                                                    1             2            3
Website Integration
              Link to Sponsor w ebs  ite                      √            √             √             √            √
              Blog on HMC website*                                         1             1             2            2
Registrat ion
              Summit Ticket s                                 2            4             6            8           10
              Seminar Ticket s                               0/ 0         0/ 0          0/ 0        10/ 10       10/ 10
              VIP at HM CHoliday Part y                                    √             √            √            √
Strategic
              Sponsorship of 2013 Seminars (2)                                                         1            2
              Supporting Role at Safehouse in 2013* *                                                               1
              Cat egory Exclusivit y                                                                                √
 * must fit in editorial calendar
 ** helps in the facilitation- must put volunteer on HMC
MobiU2012 Companies
Allstate Insurance       AMD Industries         Anthem Marketing     Apartments.com        AT&T AdWorks
Avenue Marketing         BlueCross BlueShield   Best Buy             Burrell Comunications Cars.com
CDW                      Cengage Learning       Chicago AMA          Chicago Midventures Magazine
CIMA                     CME Group              CMI Display          Caldwell Banker       Collective
Cramer-Krasselt          Critical Mass          DDB Worldwide        Deloitte Digital      DraftFCB
Digital Megaphone        Digitas                Dun & Bradstreet     Edelman Digital       Encyclopaedia
Britannica               ESPN                   GGP                  GfK DMI               GMR Marketing
Motorola Mobility        Gyro                   Hipcricket           iCrossing             NEA/IEA
Intercall                Kauzu                  Kimberly-Clark       KPMG                  Lasso
LevelUp                  Liberty Creative       LimeGreen            Loyola University     m6d
Magid Glove & Safety     Marcel Media           Microsoft            Midwest Real Estate   MillerCoors
Mobile Anthem            Mogreet                Netshelter           NewsBurner.com        Nielsen
Nokia                    Notre Dame InnovPk     Paladin              Pandora               PepsiCo
Rhythm New Media         RiderDickerson         RoboToaster          S&C Electric          Samplesaint
Sedgwick Law             Selectable Media       Shortlist            SIM Partners          SparkReel
Starcom                  Team Sprint            Tech Media Network   The Core              Travelocity
Tremor Video             Tribune Corp           Tribune Digital      United Airlines
University of Michigan   Verve Mobile           Virtual Hires        Walgreens
Valspar                  YP.com
WebDecisions             Whirlpool


                                                                                              24
MobiU2012 Participant Titles
Creative Director                                  Director of Sales                   VP Sales - Midwest               Chief Results Officer
former VP Digital                                  Business Development Mgr            Sr Dir, Strategy & Analytics     Dir of Marketing & Bus.Dev
Creative Director                                  VP, Product Management              Content & Community Manager PR and Promotions Manager
Director, Emerging & Integrated Media              National Account Executive          Account Executive                Account Manager
Account coordinator                                Strategist                          Sr. Analyst Mobile & Emerging    Director Digital Marketing
Sr. Marketing Mgr                                  Mobile App & Digital Strategist     Digital Strategist Co-Founder    Mobile Solutions Manager
Director of Midwest Sales                          Sr Product Manager                  VP - Marketing, Product & UX
President                                          Writer & Content Specialist         Editor                           VP of Personnel, Board
Director, Global Online Strategy                   Director of Sales & Marketing       Realtor                          Architect
VP, Management Supervisor                          UX Lead                             Sr Mobile Marketing Mgr          Experience Officer
VP/Director of Content Strategy                    Mgr – Technology Strategy           Digital & eCommerce Lead         Recruiting Director
Director of Blogger Relations                      VP/Director, Marketing              Lead User Experience Architect   VP/Director
Information Mechanic                               Technology Mgr, Mobile              Management Director, Mobile      Senior Account Executive
SVP/GM of Education                                SVP/GM, Mobile                      Dir, Digital Mktg, Email/Mobile Marketing Assistant
SVP Sales, North America                           VP of Mobile Solutions              Sr Mgr - Partnership Mgmt        Marketing Associate
Director, Brand Solutions                          Manager, Business Development       DIr of Program Development       Communications Manager
Entertainment Marketing                            Marketing Manager                   Facilities Administrator         Director of Marketing
Project Manager                                    Regional Vice President             Technology Manager               Manager, Digital Marketing
CPO - Chief of Product                             CEO                                 Chicago Marketing Manager        Senior Account Representative
Network Solutions Manager                          Artist & Designer                   VP, Business Development         Student
Marketing Communications Specialist                E-Commerce Marketing Mgr            Social Media Expert              Senior Account Director
Marketing Consultant                               Social Media Strategist             Startup Advisor Technical Director
Director of Technology Center                      Director of Special Projects        Director of Marketing Comm       Entrepreneur
Operating Partner/Board Member                     Sales Director                      Writer
Client Engagement & Change Mgr                     VP, Media & Advertising Analytics
Senior Manager, Business Planning and Operations   VP Marketing                        Director, Executive Search
Sr. Sales Manager                                  Senior Marketing Manager            Marketing Services Consultant


                                                                                                                                        25

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Heartland Mobile 2013 Sponsorship Opportunities

  • 2. About The Heartland Mobile Council Our Mission To Educate Brands on How to Use Mobile Effectively Our Belief The HMC is the Trusted Partner to Educate Brands on how to use Mobile because we are a Non-Profit run by 100% Volunteers
  • 3. What is Mobile University?  200+ brands, marketers, agency representatives and product managers spanning the B2B and B2C channels are expected to attend MobiU2013  Mobile University is a holistic approach to mobile education.  “In classroom” lectures to raise your mobile IQ  “Out of classroom” experiential learning to raise mobile EQ  Combined they create an immersive experience that creates the new modern mobile marketer  As part of this overall educational experience, attendees will:  Hear about industry-leading mobile campaigns directly from the brands  Sponsors are a central part of the Experience Hall, which is a crucial part of the summit educational experience  Learn about consumer/shopper insights and behavior
  • 4. Mobile University Events SELL OUT Seminars: SOLD OUT. Mobile Couponing, 4/25; Mobile & Moms, 6/21 Summit: SOLD OUT.
  • 5. Why support the Mobile University? It’s simple – Our Audience  Our audience & speakers are the largest brands and ad agencies in the country, and your biggest prospects.  Partnership with the HMC means a trusted relationship with these top tier brands/agencies  The HMC is the only organization that allows you to integrate your presence into the educational experience so that our audience seek you out as a knowledge expert  We create a safe, trusted, learning environment for our audience that you become part of
  • 6. MobiU2012 Attendee: Backgrounds 5% 75+% of our attendees are marketers/agencies 19% 35% M ktr/ ProdM gt Agency/ Consultant Tech/ Mobile Other 41%
  • 7. MobiU2013 Strategy  Seminars & Annual Summit  Expand Project Denzel*  March – Millennials, March 28th,  Mobile Certificate Initiative (Apple Store)  8 Week Certificate from  June - Hispanics, June 13th nationally ranked university  September – Annual Summit,  Anthropologists, September 26th Neuroscientists, Marketers,  New Partner events Agencies, Researchers  Mobile Media  Internal: New website & PR  Augmented Reality  Responsive Design Seminar  New website rivals SXSW & TED  Expand Experience Hall  PR to build our national presence  Tech/Marketing Education with BiC/MoMo/Technori  Include in Seminars, 2x at Summit *Ask for details
  • 8. How “Sponsorship” Becomes Partnership Typical Sponsorship HMC Partnership • Sit at a table - Sponsors often • Integration into Experience stick out like a sore thumb Hall • Most attendees steer clear of • People seek you out as an sponsors expert • People know you are selling • People see you as educating • People know you have paid to • Moderator & introduction speak roles available to maintain safe learning environment • Can bring a brand client to speak • Creative way to integrate your case study into a learning opportunity
  • 9. What is the value of the Experience Hall?  All Experience Hall partners are a critical part of the learning environment  Customized mobile experience that attendees will seek out  Create a halo effect with attendees during their time of knowledge creation  This learning environment offers a forum to get across more complex value propositions  Email blast on your specific mobile experience  Share your messaging in a social environment
  • 10. MobiU2013 Summit A select group (200+) of Brand & Agency Professionals are expected at: Microsoft Innovation Center 200 E. Randolph Chicago, IL 60601 September 26th, 2013 9AM – 6PM: Lectures 6PM – 9PM: Reception/Experience Hall
  • 11. The MobiU2013 Summit is the mobile showcase!  The 4th annual Mobile University Summit offers a variety of activities to meet your needs. From information exchange and knowledge acceleration to experiential marketing techniques, we have it all.  Whatever your mobile marketing objectives, the Heartland Mobile Council can help you reach them. For example:  All Attendees – learn trends, innovative approaches, latest-and-greatest  Brand Advocates – increase knowledge, educate staff, share best practices, demonstrate results and expertise  Ad Agencies – demonstrate mobile expertise, connect with brands  Measurement/Insights – communicate data opportunities, link research information to brand needs, teach metrics integration  Mobile/Digital Sales & Solutions – connect to brands, drive interest, prove expertise, gain industry insight, network
  • 12. MobiU2013 Ideal Partnerships  Advertising Agency  Brand Marketer/Retailer  Digital Marketing Company  Media Company  Mobile Engagement/Solutions Provider  Mobile Measurement Organization  Mobile Platform Developer  Research or Consumer Insights Firm  Wireless Technology/Service Provider
  • 13. Ways to Engage with Mobile University  Sponsorship of our 2013 events  Buy group tickets  Bring brand speakers (not just agency clients, but brand clients)  Become an integrated partner  Bring resources (e.g., people, assets, research, etc.)
  • 14. Partnership Options  Seminars  Range $1,500 - $5,000  Summit  Range $5,000 - $15,000  Full Year – includes all seminars & educational events along with the annual MobiU Summit  Range $20,000 - $25,000 *Specific details in appendix.
  • 15. Contact Wendy Hidenrick at: wendy@heartlandmobilecouncil.com for questions about these Partnership Opportunities
  • 17. MobiU2013 Seminar Partnership Options March 28, 2013: Millennials & Mobile June 13, 2013: Hispanics & Mobile Host Sponsorship • Provides venue Sponsorship includes  Business Development:  Moderator or introduction for seminar Food/Drink Sponsor  Space for table in Experience Hall • Provides food/drinks for event  Post-Seminar attendee list • $1,500 for one; $2,500 for both  Thought leadership and awareness in mobile  10 tickets ($900 value) Mobile Influencer  Engagement: • $2,500 for one; $4,500 for both  Special identification ribbon at event  HMC helps create organic Experience so attendees seek you out Mobile Leader  Impressions: • $5,000 for one; $9,000 for both  10K+ views from HMC website  20 emails that generate 30K impressions  Signage at location (location may restrict certain types of signage)  Post-Seminar: inclusion in presentations & videos
  • 18. Bronze Summit Partnership: $5,000  Exposure  Engagement vs. Speaking Brochure in Welcome Bag  Integrated into the experience  Program Ad – ¼ page hall  Mention by Conf. Chair  Website Integration  1 Speaker Introduction/Moderation  Link to sponsor website  Branding  Registration  Sponsorship ribbons on name tags  Summit Tickets (2) (color coded to sponsorship level)  Logo on all event communication (e.g. website, e-mail)  Upgrade to SILVER ($10,000) and you also get:  Program Ad – HALF Page  Shared Press release for the event  Lunch Table Top Sponsorship, Host & Discussion  License to use “HMC Partner” Logo  4 Summit Tickets  VIP at the HMC Holiday Party
  • 19. Silver Summit Partnership: $10,000  Exposure  License to use “HMC Partner” Logo  Brochure in Welcome Bag  Logo on all Event signage  Program Ad – ½ Page Ad  License to use “HMC Partner” Logo  Mention by Conf. Chair  Engagement vs. Speaking  2 Speaker Introduction & Moderation opportunities  Integrated into experience hall  Shared Press Release  Host Lunch Table & Discussion  Lunch Table Top Sponsorship  Website Integration  Branding  Link to sponsor website  Sponsorship ribbons on name tags (color  Blog on HMC Website (1)* coded to sponsorship level)  Registration  Logo on event communication (e.g.  Summit Tickets (4) website, e-mail)  VIP at HMC Holiday Party  Logo on all Event signage  Upgrade to GOLD ($15,000) and you also get * See Sponsorship Table slide for footnotes  Program Ad – FULL PAGE  Closing Keynote Introduction  Peak position in experience hall  Dedicated text message  6 Summit tickets
  • 20. Gold Summit Partnership: $15,000  Exposure  Event signage  Brochure in Welcome Bag  License to use “HMC Partner” logo  Program Ad – Full Page  Engagement vs. Speaking  Mention by Conf. Chair  Priority Table in Experience Hall  Closing Keynote Introduction  Host (2) Lunch Tables & Discussions  Shared Press Release  Dedicated Text Message (1)  Lunch Table Top Sponsorship  Website Integration  Branding  Link to sponsor website  Sponsorship ribbons on name tags (color  Blog on HMC Website (1)* coded to sponsorship level)  Registration  Logo on event communication (e.g. website, e-mail)  Summit Tickets (6)  VIP at HMC Holiday Party  Upgrade to Full Year Silver ($20,000) and you also get  Program Ad – Page 2 full-page ad * See Sponsorship Table slide for  Opening Keynote Introduction footnotes  Top Priority in experience hall  Ability to be the Host & Lunch partner for speaker’s table  (1) Additional Dedicated Text Message & HMC Blog  (2) Additional Summit Tickets and (10) tickets to each of the educational seminars  Sponsorship of (1) Seminar
  • 21. Full Year Silver Partnership: $20,000  Exposure  Engagement vs. Speaking  Brochure in Welcome Bag  Top Priority Table in Experience Hall  Program Ad - Page 2  Host Lunch Table - for Speakers  Mention by Conf. Chair  Dedicated Text Message (2)  Opening Keynote Introduction  Website Integration  Dedicated Press Release  Link to sponsor website  Lunch Table Top Sponsorship  Blog on HMC Website (2)*  Branding  Registration  Sponsorship ribbons on name tags  Summit Tickets: Regular (8)  Logo on event communication  Seminar Tickets: Regular (10 each)  All Event signage  VIP at HMC Holiday Party  License to use “HMC Partner” logo  Upgrade to Full Year Gold ($25,000) and you also get  Inside front cover full-page ad  (2) Additional Summit Tickets  Featured Moderator Role  Sponsorship of (1) additional Seminar  Highest Priority in experience hall  Category exclusivity  Host & Lunch partner for 2 speaker’s table  Supporting role at a Project Denzel  (1) Additional Dedicated Text Message event** * must fit in editorial calendar ** helps in the facilitation- must put volunteer on HMC
  • 22. Full Year Gold Partnership: $25,000  Exposure Engagement vs. Speaking   Brochure in Welcome Bag  Highest Priority Table in the Experience  Program Ad - Inside Front Hall  Host (2) Lunch Tables - for Speakers  Mention by Conf. Chair  Dedicated Text Message (3)  Moderator Role  Website Integration  Dedicated Press Release  Link to sponsor website  Lunch Table Top Sponsorship  Blog on HMC Website (2)*  Branding  Registration  Sponsorship ribbons on name tags  Summit Tickets: Regular (10) (color coded to sponsorship level)  Seminar Tickets: Regular (10 each)  Logo on event communication (e.g.  VIP at HMC Holiday Party website, e-mail)  Strategic  All Event signage  Supporting Role with Project Denzel**  License to use “HMC Partner” logo  Sponsorship of Seminars (2)  Category Exclusivity * must fit in editorial calendar ** helps in the facilitation - must put volunteer on HMC
  • 23. Partnership Option Table FULLYEAR Bronze Silver Gold Silver Gold $5,000 $10,000 $15,000 $20,000 $25,000 Exposure Brochure in Welcome Bag √ √ √ √ √ Program Advertisement 1/ 4 page 1/ 2 page Full page 2nd Page Inside Front M ention by Conference Chair √ √ √ √ √ Speaker Introduction/ M oderat ion 1 Speaker 2 Speakers Keynote C lo s e Keynote Op e n Moderator Press Release Shared Shared Dedicated Dedicated Lunch Table Top Sponsorship √ √ √ √ Branding Sponsor ribbon on name t ags √ √ √ √ √ Logo on web, email communication √ √ √ √ √ Logo on event signage √ √ √ √ √ License to use "HMC Partner" logo √ √ √ √ Engagement vs. S peaking Engagement in Experience Hall Normal Normal Priorit y Top Priority Top Priority Host Lunch Table & Dis cussion 1 2 Spkr Spkr(2) Dedicated t ext message 1 2 3 Website Integration Link to Sponsor w ebs ite √ √ √ √ √ Blog on HMC website* 1 1 2 2 Registrat ion Summit Ticket s 2 4 6 8 10 Seminar Ticket s 0/ 0 0/ 0 0/ 0 10/ 10 10/ 10 VIP at HM CHoliday Part y √ √ √ √ Strategic Sponsorship of 2013 Seminars (2) 1 2 Supporting Role at Safehouse in 2013* * 1 Cat egory Exclusivit y √ * must fit in editorial calendar ** helps in the facilitation- must put volunteer on HMC
  • 24. MobiU2012 Companies Allstate Insurance AMD Industries Anthem Marketing Apartments.com AT&T AdWorks Avenue Marketing BlueCross BlueShield Best Buy Burrell Comunications Cars.com CDW Cengage Learning Chicago AMA Chicago Midventures Magazine CIMA CME Group CMI Display Caldwell Banker Collective Cramer-Krasselt Critical Mass DDB Worldwide Deloitte Digital DraftFCB Digital Megaphone Digitas Dun & Bradstreet Edelman Digital Encyclopaedia Britannica ESPN GGP GfK DMI GMR Marketing Motorola Mobility Gyro Hipcricket iCrossing NEA/IEA Intercall Kauzu Kimberly-Clark KPMG Lasso LevelUp Liberty Creative LimeGreen Loyola University m6d Magid Glove & Safety Marcel Media Microsoft Midwest Real Estate MillerCoors Mobile Anthem Mogreet Netshelter NewsBurner.com Nielsen Nokia Notre Dame InnovPk Paladin Pandora PepsiCo Rhythm New Media RiderDickerson RoboToaster S&C Electric Samplesaint Sedgwick Law Selectable Media Shortlist SIM Partners SparkReel Starcom Team Sprint Tech Media Network The Core Travelocity Tremor Video Tribune Corp Tribune Digital United Airlines University of Michigan Verve Mobile Virtual Hires Walgreens Valspar YP.com WebDecisions Whirlpool 24
  • 25. MobiU2012 Participant Titles Creative Director Director of Sales VP Sales - Midwest Chief Results Officer former VP Digital Business Development Mgr Sr Dir, Strategy & Analytics Dir of Marketing & Bus.Dev Creative Director VP, Product Management Content & Community Manager PR and Promotions Manager Director, Emerging & Integrated Media National Account Executive Account Executive Account Manager Account coordinator Strategist Sr. Analyst Mobile & Emerging Director Digital Marketing Sr. Marketing Mgr Mobile App & Digital Strategist Digital Strategist Co-Founder Mobile Solutions Manager Director of Midwest Sales Sr Product Manager VP - Marketing, Product & UX President Writer & Content Specialist Editor VP of Personnel, Board Director, Global Online Strategy Director of Sales & Marketing Realtor Architect VP, Management Supervisor UX Lead Sr Mobile Marketing Mgr Experience Officer VP/Director of Content Strategy Mgr – Technology Strategy Digital & eCommerce Lead Recruiting Director Director of Blogger Relations VP/Director, Marketing Lead User Experience Architect VP/Director Information Mechanic Technology Mgr, Mobile Management Director, Mobile Senior Account Executive SVP/GM of Education SVP/GM, Mobile Dir, Digital Mktg, Email/Mobile Marketing Assistant SVP Sales, North America VP of Mobile Solutions Sr Mgr - Partnership Mgmt Marketing Associate Director, Brand Solutions Manager, Business Development DIr of Program Development Communications Manager Entertainment Marketing Marketing Manager Facilities Administrator Director of Marketing Project Manager Regional Vice President Technology Manager Manager, Digital Marketing CPO - Chief of Product CEO Chicago Marketing Manager Senior Account Representative Network Solutions Manager Artist & Designer VP, Business Development Student Marketing Communications Specialist E-Commerce Marketing Mgr Social Media Expert Senior Account Director Marketing Consultant Social Media Strategist Startup Advisor Technical Director Director of Technology Center Director of Special Projects Director of Marketing Comm Entrepreneur Operating Partner/Board Member Sales Director Writer Client Engagement & Change Mgr VP, Media & Advertising Analytics Senior Manager, Business Planning and Operations VP Marketing Director, Executive Search Sr. Sales Manager Senior Marketing Manager Marketing Services Consultant 25