2. About The Heartland Mobile Council
Our Mission
To Educate Brands on How to Use Mobile Effectively
Our Belief
The HMC is the Trusted Partner to Educate Brands on how to
use Mobile because we are a Non-Profit run by 100% Volunteers
3. What is Mobile University?
200+ brands, marketers, agency representatives and product managers
spanning the B2B and B2C channels are expected to attend MobiU2013
Mobile University is a holistic approach to mobile education.
“In classroom” lectures to raise your mobile IQ
“Out of classroom” experiential learning to raise mobile EQ
Combined they create an immersive experience that creates the new modern mobile
marketer
As part of this overall educational experience, attendees will:
Hear about industry-leading mobile campaigns
directly from the brands
Sponsors are a central part of the Experience
Hall, which is a crucial part of the summit
educational experience
Learn about consumer/shopper insights and
behavior
4. Mobile University Events SELL OUT
Seminars: SOLD OUT. Mobile Couponing, 4/25; Mobile & Moms, 6/21
Summit: SOLD OUT.
5. Why support the Mobile University?
It’s simple – Our Audience
Our audience & speakers are the largest brands and ad
agencies in the country, and your biggest prospects.
Partnership with the HMC means a trusted relationship with
these top tier brands/agencies
The HMC is the only organization that allows you to integrate
your presence into the educational experience so that our
audience seek you out as a knowledge expert
We create a safe, trusted, learning environment for our
audience that you become part of
6. MobiU2012 Attendee: Backgrounds
5% 75+% of our attendees
are marketers/agencies
19% 35%
M ktr/ ProdM gt
Agency/ Consultant
Tech/ Mobile
Other
41%
7. MobiU2013 Strategy
Seminars & Annual Summit Expand Project Denzel*
March – Millennials, March 28th, Mobile Certificate Initiative
(Apple Store)
8 Week Certificate from
June - Hispanics, June 13th nationally ranked university
September – Annual Summit, Anthropologists,
September 26th Neuroscientists, Marketers,
New Partner events Agencies, Researchers
Mobile Media
Internal: New website & PR
Augmented Reality
Responsive Design Seminar New website rivals SXSW & TED
Expand Experience Hall
PR to build our national
presence
Tech/Marketing Education with
BiC/MoMo/Technori
Include in Seminars, 2x at
Summit
*Ask for details
8. How “Sponsorship” Becomes Partnership
Typical Sponsorship HMC Partnership
• Sit at a table - Sponsors often • Integration into Experience
stick out like a sore thumb Hall
• Most attendees steer clear of • People seek you out as an
sponsors expert
• People know you are selling • People see you as educating
• People know you have paid to • Moderator & introduction
speak roles available to maintain safe
learning environment
• Can bring a brand client to
speak
• Creative way to integrate your
case study into a learning
opportunity
9. What is the value of the Experience Hall?
All Experience Hall partners are a critical part of the learning
environment
Customized mobile experience that attendees will seek out
Create a halo effect with attendees during their time of
knowledge creation
This learning environment offers a forum to get across more
complex value propositions
Email blast on your specific mobile experience
Share your messaging in a social environment
10. MobiU2013 Summit
A select group (200+) of Brand & Agency Professionals are expected at:
Microsoft Innovation Center
200 E. Randolph
Chicago, IL 60601
September 26th, 2013
9AM – 6PM: Lectures
6PM – 9PM: Reception/Experience Hall
11. The MobiU2013 Summit is the mobile showcase!
The 4th annual Mobile University Summit offers a variety of activities to
meet your needs. From information exchange and knowledge
acceleration to experiential marketing techniques, we have it all.
Whatever your mobile marketing objectives, the Heartland Mobile
Council can help you reach them.
For example:
All Attendees – learn trends, innovative approaches, latest-and-greatest
Brand Advocates – increase knowledge, educate staff, share best practices,
demonstrate results and expertise
Ad Agencies – demonstrate mobile expertise, connect with brands
Measurement/Insights – communicate data opportunities, link research information to
brand needs, teach metrics integration
Mobile/Digital Sales & Solutions – connect to brands, drive interest,
prove expertise, gain industry insight, network
12. MobiU2013 Ideal Partnerships
Advertising Agency
Brand Marketer/Retailer
Digital Marketing Company
Media Company
Mobile Engagement/Solutions Provider
Mobile Measurement Organization
Mobile Platform Developer
Research or Consumer Insights Firm
Wireless Technology/Service Provider
13. Ways to Engage with Mobile University
Sponsorship of our 2013 events
Buy group tickets
Bring brand speakers (not just agency clients, but brand clients)
Become an integrated partner
Bring resources (e.g., people, assets, research, etc.)
14. Partnership Options
Seminars
Range $1,500 - $5,000
Summit
Range $5,000 - $15,000
Full Year – includes all seminars & educational
events along with the annual MobiU Summit
Range $20,000 - $25,000
*Specific details in appendix.
15. Contact Wendy Hidenrick at:
wendy@heartlandmobilecouncil.com
for questions about these Partnership Opportunities
17. MobiU2013 Seminar Partnership Options
March 28, 2013: Millennials &
Mobile
June 13, 2013: Hispanics & Mobile Host Sponsorship
• Provides venue
Sponsorship includes
Business Development:
Moderator or introduction for seminar Food/Drink Sponsor
Space for table in Experience Hall • Provides food/drinks for event
Post-Seminar attendee list • $1,500 for one; $2,500 for both
Thought leadership and awareness in
mobile
10 tickets ($900 value) Mobile Influencer
Engagement: • $2,500 for one; $4,500 for both
Special identification ribbon at event
HMC helps create organic Experience so
attendees seek you out
Mobile Leader
Impressions: • $5,000 for one; $9,000 for both
10K+ views from HMC website
20 emails that generate 30K impressions
Signage at location (location may restrict
certain types of signage)
Post-Seminar: inclusion in presentations &
videos
18. Bronze Summit Partnership: $5,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Integrated into the experience
Program Ad – ¼ page hall
Mention by Conf. Chair Website Integration
1 Speaker Introduction/Moderation Link to sponsor website
Branding Registration
Sponsorship ribbons on name tags Summit Tickets (2)
(color coded to sponsorship level)
Logo on all event communication
(e.g. website, e-mail)
Upgrade to SILVER ($10,000) and you also get:
Program Ad – HALF Page
Shared Press release for the event
Lunch Table Top Sponsorship, Host & Discussion
License to use “HMC Partner” Logo
4 Summit Tickets
VIP at the HMC Holiday Party
19. Silver Summit Partnership: $10,000
Exposure License to use “HMC Partner” Logo
Brochure in Welcome Bag
Logo on all Event signage
Program Ad – ½ Page Ad
License to use “HMC Partner” Logo
Mention by Conf. Chair
Engagement vs. Speaking
2 Speaker Introduction & Moderation
opportunities Integrated into experience hall
Shared Press Release Host Lunch Table & Discussion
Lunch Table Top Sponsorship Website Integration
Branding Link to sponsor website
Sponsorship ribbons on name tags (color Blog on HMC Website (1)*
coded to sponsorship level) Registration
Logo on event communication (e.g. Summit Tickets (4)
website, e-mail) VIP at HMC Holiday Party
Logo on all Event signage
Upgrade to GOLD ($15,000) and you also get * See Sponsorship
Table slide for
footnotes
Program Ad – FULL PAGE
Closing Keynote Introduction
Peak position in experience hall
Dedicated text message
6 Summit tickets
20. Gold Summit Partnership: $15,000
Exposure Event signage
Brochure in Welcome Bag License to use “HMC Partner” logo
Program Ad – Full Page Engagement vs. Speaking
Mention by Conf. Chair Priority Table in Experience Hall
Closing Keynote Introduction Host (2) Lunch Tables & Discussions
Shared Press Release Dedicated Text Message (1)
Lunch Table Top Sponsorship Website Integration
Branding Link to sponsor website
Sponsorship ribbons on name tags (color Blog on HMC Website (1)*
coded to sponsorship level) Registration
Logo on event communication (e.g.
website, e-mail)
Summit Tickets (6)
VIP at HMC Holiday Party
Upgrade to Full Year Silver ($20,000) and you also get
Program Ad – Page 2 full-page ad * See Sponsorship
Table slide for
Opening Keynote Introduction footnotes
Top Priority in experience hall
Ability to be the Host & Lunch partner for speaker’s table
(1) Additional Dedicated Text Message & HMC Blog
(2) Additional Summit Tickets and (10) tickets to each of the educational seminars
Sponsorship of (1) Seminar
21. Full Year Silver Partnership: $20,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Top Priority Table in Experience Hall
Program Ad - Page 2 Host Lunch Table - for Speakers
Mention by Conf. Chair Dedicated Text Message (2)
Opening Keynote Introduction Website Integration
Dedicated Press Release Link to sponsor website
Lunch Table Top Sponsorship Blog on HMC Website (2)*
Branding Registration
Sponsorship ribbons on name tags Summit Tickets: Regular (8)
Logo on event communication Seminar Tickets: Regular (10 each)
All Event signage VIP at HMC Holiday Party
License to use “HMC Partner” logo
Upgrade to Full Year Gold ($25,000) and you also get
Inside front cover full-page ad (2) Additional Summit Tickets
Featured Moderator Role Sponsorship of (1) additional Seminar
Highest Priority in experience hall Category exclusivity
Host & Lunch partner for 2 speaker’s table Supporting role at a Project Denzel
(1) Additional Dedicated Text Message event**
* must fit in editorial calendar
** helps in the facilitation- must put volunteer on HMC
22. Full Year Gold Partnership: $25,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Highest Priority Table in the Experience
Program Ad - Inside Front Hall
Host (2) Lunch Tables - for Speakers
Mention by Conf. Chair
Dedicated Text Message (3)
Moderator Role
Website Integration
Dedicated Press Release
Link to sponsor website
Lunch Table Top Sponsorship Blog on HMC Website (2)*
Branding
Registration
Sponsorship ribbons on name tags Summit Tickets: Regular (10)
(color coded to sponsorship level) Seminar Tickets: Regular (10 each)
Logo on event communication (e.g. VIP at HMC Holiday Party
website, e-mail)
Strategic
All Event signage Supporting Role with Project Denzel**
License to use “HMC Partner” logo Sponsorship of Seminars (2)
Category Exclusivity
* must fit in editorial calendar
** helps in the facilitation - must put volunteer on HMC
23. Partnership Option Table
FULLYEAR
Bronze Silver Gold Silver Gold
$5,000 $10,000 $15,000 $20,000 $25,000
Exposure
Brochure in Welcome Bag √ √ √ √ √
Program Advertisement 1/ 4 page 1/ 2 page Full page 2nd Page Inside Front
M ention by Conference Chair √ √ √ √ √
Speaker Introduction/ M oderat ion 1 Speaker 2 Speakers Keynote C lo s e Keynote Op e n Moderator
Press Release Shared Shared Dedicated Dedicated
Lunch Table Top Sponsorship √ √ √ √
Branding
Sponsor ribbon on name t ags √ √ √ √ √
Logo on web, email communication √ √ √ √ √
Logo on event signage √ √ √ √ √
License to use "HMC Partner" logo √ √ √ √
Engagement vs. S peaking
Engagement in Experience Hall Normal Normal Priorit y Top Priority Top Priority
Host Lunch Table & Dis cussion 1 2 Spkr Spkr(2)
Dedicated t ext message 1 2 3
Website Integration
Link to Sponsor w ebs ite √ √ √ √ √
Blog on HMC website* 1 1 2 2
Registrat ion
Summit Ticket s 2 4 6 8 10
Seminar Ticket s 0/ 0 0/ 0 0/ 0 10/ 10 10/ 10
VIP at HM CHoliday Part y √ √ √ √
Strategic
Sponsorship of 2013 Seminars (2) 1 2
Supporting Role at Safehouse in 2013* * 1
Cat egory Exclusivit y √
* must fit in editorial calendar
** helps in the facilitation- must put volunteer on HMC
24. MobiU2012 Companies
Allstate Insurance AMD Industries Anthem Marketing Apartments.com AT&T AdWorks
Avenue Marketing BlueCross BlueShield Best Buy Burrell Comunications Cars.com
CDW Cengage Learning Chicago AMA Chicago Midventures Magazine
CIMA CME Group CMI Display Caldwell Banker Collective
Cramer-Krasselt Critical Mass DDB Worldwide Deloitte Digital DraftFCB
Digital Megaphone Digitas Dun & Bradstreet Edelman Digital Encyclopaedia
Britannica ESPN GGP GfK DMI GMR Marketing
Motorola Mobility Gyro Hipcricket iCrossing NEA/IEA
Intercall Kauzu Kimberly-Clark KPMG Lasso
LevelUp Liberty Creative LimeGreen Loyola University m6d
Magid Glove & Safety Marcel Media Microsoft Midwest Real Estate MillerCoors
Mobile Anthem Mogreet Netshelter NewsBurner.com Nielsen
Nokia Notre Dame InnovPk Paladin Pandora PepsiCo
Rhythm New Media RiderDickerson RoboToaster S&C Electric Samplesaint
Sedgwick Law Selectable Media Shortlist SIM Partners SparkReel
Starcom Team Sprint Tech Media Network The Core Travelocity
Tremor Video Tribune Corp Tribune Digital United Airlines
University of Michigan Verve Mobile Virtual Hires Walgreens
Valspar YP.com
WebDecisions Whirlpool
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25. MobiU2012 Participant Titles
Creative Director Director of Sales VP Sales - Midwest Chief Results Officer
former VP Digital Business Development Mgr Sr Dir, Strategy & Analytics Dir of Marketing & Bus.Dev
Creative Director VP, Product Management Content & Community Manager PR and Promotions Manager
Director, Emerging & Integrated Media National Account Executive Account Executive Account Manager
Account coordinator Strategist Sr. Analyst Mobile & Emerging Director Digital Marketing
Sr. Marketing Mgr Mobile App & Digital Strategist Digital Strategist Co-Founder Mobile Solutions Manager
Director of Midwest Sales Sr Product Manager VP - Marketing, Product & UX
President Writer & Content Specialist Editor VP of Personnel, Board
Director, Global Online Strategy Director of Sales & Marketing Realtor Architect
VP, Management Supervisor UX Lead Sr Mobile Marketing Mgr Experience Officer
VP/Director of Content Strategy Mgr – Technology Strategy Digital & eCommerce Lead Recruiting Director
Director of Blogger Relations VP/Director, Marketing Lead User Experience Architect VP/Director
Information Mechanic Technology Mgr, Mobile Management Director, Mobile Senior Account Executive
SVP/GM of Education SVP/GM, Mobile Dir, Digital Mktg, Email/Mobile Marketing Assistant
SVP Sales, North America VP of Mobile Solutions Sr Mgr - Partnership Mgmt Marketing Associate
Director, Brand Solutions Manager, Business Development DIr of Program Development Communications Manager
Entertainment Marketing Marketing Manager Facilities Administrator Director of Marketing
Project Manager Regional Vice President Technology Manager Manager, Digital Marketing
CPO - Chief of Product CEO Chicago Marketing Manager Senior Account Representative
Network Solutions Manager Artist & Designer VP, Business Development Student
Marketing Communications Specialist E-Commerce Marketing Mgr Social Media Expert Senior Account Director
Marketing Consultant Social Media Strategist Startup Advisor Technical Director
Director of Technology Center Director of Special Projects Director of Marketing Comm Entrepreneur
Operating Partner/Board Member Sales Director Writer
Client Engagement & Change Mgr VP, Media & Advertising Analytics
Senior Manager, Business Planning and Operations VP Marketing Director, Executive Search
Sr. Sales Manager Senior Marketing Manager Marketing Services Consultant
25