2. Presenter
Presentation Created By:
Wes Jordan, Online Media Specialist
wesj18@gmail.com
3. LinkedIn Workshops Wiki
http://socialmediajobsearch.wikispaces.com
Webinar recordings
Presentation slides
Other useful resources
4. Areas of Focus
Professional Development
Briefoverview of creating a profile
(covered in the last session)
Establishing connections with who you already
know
Making new connections with industry
professionals
Discovering Job opportunities
Business promotion
Lead generation
Competitive intelligence
Determining ROI
5. Why LinkedIn?
LinkedIn has 147 million professional users
worldwide (63 million in the U.S.)
LinkedIn is for networking professionally, post
and find jobs, and answer questions and build
thought leadership
LinkedIn is a great way to identify influential
individuals at specific organizations
LinkedIn is a great tool to leverage your
existing contacts to connect with potential
customers online
6. Is LinkedIn Right for Me?
Consultants
Connect with prospective clients and to make them aware of their experience and
services.
B2B Marketers
announce new product launches or service offerings.
Sales people
Research on prospects before contacting them.
Job hunters
Expand their circle of business contacts and to stay in front of prospective
employers.
Entrepreneurs
Build awareness of their new company and to keep their sales funnel full
Small businesses
Stay in front of customers and to reach out to new prospects
Large businesses
Position their company in the marketplace and to let customers know about
new product or service offerings
7. Complete Your Profile
(Overview)
Complete your profile
Your profile should be 100% complete
Work experience, schools, and other relevant information
about yourself
People searching for contacts will make a decision to
connect or not based on profile information
A complete profile will increase your visibility with
employers, recruiters, and prospects
Upload a profile photo
People are more likely to connect with a person who has a
picture
Get recommended
Ask friends, colleagues, partners, and clients
Adds to credibility in your industry
8. Optimize Your Profile for
Searches
Customize your public profile URL with your
name
http://www.linkedin.com/in/yourname
Optimize keywords in your summary section
This section is indexed by Google
Include keywords related to your industry
You rank higher in search results for these
keyword searches
9. Making Connections:
1st vs. 2nd Degree Connections
1st degree connections
People you're directly connected to
You have accepted their invitation
to connect
They have accepted your invitation
You'll see a 1st degree icon next to their name in search
results and on their profile
You can contact them by sending a message on
LinkedIn
2nd degree connections
People who are connected to your 1st-degree
connections
You'll see a 2nd degree icon next to their name in
search results and on their profile
You can contact them through an InMail (paid feature)
10. Making Connections
Your 2nd degree network is key
Thisis what allows you to connect with valuable
people
Build your 1st degree network first
This is the foundation of meeting new contacts
11. Making Connections (1st
degree)
Upload your contact list from outlook, Hotmail,
gmail or yahoo
Do this under the “Add connections” tab
Allows you to select those you want to connect
with
Consider writing a semi-personalized connection
request message
Search for past colleagues or classmates
13. Making Connections (1st
degree)
Find people by company
Search under the “Companies” tab
Look for employees working in your industry that
you already know or have met
Look for people you’ve done business with
14. Company Search for finding people you
know and new industry professionals
1.
2.
3.
15. Making Connections (2nd
degree)
Start asking and answering questions on
LinkedIn Answers
Allows you to interact and connect with thought
leaders
Allow you to establish yourself as a thought
leader in your industry
Update your status often
Your update appears in emails to your
connections
Appears on update feed of you connections
Allows promotion of what you’re working on
16. Making Connections (2nd
degree)
Browse the networks of your 1st degree
contacts
Do this by visiting their profile and looking at their
connections
Ask your 1st degree connection if he or she can
make an introduction
17. Making Connections (2nd
degree)
Join groups that relate to your market
Interact with individuals of those groups to
increase your visibility
Use the “groups” tab on top of your profile to
search for relevant groups
Allows you to connect with people just because
you’re in the same group
Does not apply to every connection
18. Making Connections (2nd
degree)
Use “advanced people search”
Save your people searches
Create
an email alert & LinkedIn will send you a
message every week with new prospects.
Use “company search” as detailed above
19. Searching for
Jobs
Option 1: Groups
The Jobs tab in groups gives members a place to
share jobs and jobs discussions
Option 2: Company Research
Option 3: Linkedin Job Search Tab
This is covered in more detail by the previous
workshop. You can access this presentation
at:
http://socialmediajobsearch.wikispaces.com/Linkedin
20.
21. Business
Promotion
If your organization does not have a business
page, create one first
Create a group
A great opportunity to reach and engage potential
customers online
If no one has created a group for your industry or
brand, go create one
22. Starting a LinkedIn Group
Name is important
Consider which keywords your target members will search
for.
Make sure your group name is clear and includes these
keywords
Create a group for your industry or brand, not
your company
People are more likely to join a group when it's not simply
for fans of your company
Create a custom webpage for the group on your
website
Set up a page on our website specifically for the group
Example: www.HubSpot.com/InboundMarketers
This type of page will provide more context, engagement
23. Promoting a LinkedIn Group
Invite coworkers, past colleagues, and customers to join and
start discussions
Promote the group
On your website
Blog
Email newsletter
Social media networks.
Invite key industry experts to join and engage
If there are some key influencers in your industry, invite them to
join your community
Integrate LinkedIn into all of your marketing efforts
Every time you go to a conference, notify your group
Invite those you meet in real life to join the group
24. Managing a LinkedIn Group
Add discussions, news and jobs
Use “Most Popular Discussions” to highlight
particular content or offers
Send announcements
Announcements are emails sent by you through
LinkedIn to your group members
26. Lead Generation Using
LinkedIn
2 approaches when using LinkedIn for lead
generation
1. Provide prospects information about your company
directly on LinkedIn
2. Start the conversation on LinkedIn, then drive the
prospect to a landing page on your website
27.
28. Lead Generation Using
LinkedIn
Use Your LinkedIn Group
Demonstrate thought leadership in your market
Promote the group and grow the community
Contact members of your group
Use other group memberships to connect with
and contact those members
Use LinkedIn's DirectAds
Allows you to present relevant ads to LinkedIn
subscribers
Targeted by profile demographic information
Similar to Google AdWords
29. Competitive Intelligence
Follow a company
You will be notified of updates & announcements
Watch their senior executives/management
Have they been promoted or are they leaving for another
company?
Career Opportunities
Have they opened new positions to expand their business?
Could your indirect competitor becoming more of a direct
competitor?
Are they opening more positions in a particular geography?
Hiring is a great leading indicator of potential long-term moves
New hires
What experience are they bringing to the company?
30. Determining ROI
Measure your reach on LinkedIn (your contact
database)
Look at increases in new contacts
Look at increase in your employees contacts
Monitor your groups
Look at increases in membership
Are people discussing topics and responding on their own?
Track your industry influence
Are you giving/receiving recommendations?
How many questions have you answered?
Were any of them voted “best answer”?
Measure traffic to your website from LinkedIn
31. Determining ROI
How many leads have you interacted with on
LinkedIn?
How many LinkedIn leads & interactions have
led to closed deals?
32. Useful Apps
Cardmunch
Free iphone app that turns business cards
into contacts
Scan the card with your iphone camera
No droid version (yet)
LinkedIn iPhone app
Walk into any interview or client meeting with the ability to
look up the details and connect with over 50 million
professionals worldwide, in real-time.
Exchange info with other users on the spot
Slideshare
Post your PowerPoint presentations to share with
everyone
Integrates into your Linkedin profile page
