Wesley Yuhn & ACHDP LLC offers pay per call. Wesley Yuhn is working at MediaOasis & ACHDP as Chief Marketing Officer.

1. Wesley Yuhn & ACHDP LLC DBA Media Oasis for Pay-Per-Call
Pay-per-call (also called Cost-per-Call) is a Performance-based advertising model and compensation
method. Pay-per-Call is similar to online Pay-per-Click (PPC) advertising. Pay-per-Call advertising
was first introduced in the US around September 2004 and registered as a Trade Mark in 2005. Voice-contact
is particularly suited to local businesses, and to high-value and consultative purchases, where
customers wish to talk to vendors before committing to buy.
Given the high rate of reported click fraud, Pay-per-call is believed to be a better solution to connect
potential customers to advertisers. In recent years, the Pay-per-Call model has been experiencing signi-ficant
growth and industry adoption, partly attributed to the growing popularity of web-enabled smart-phones.
Pay-per-call (PPC) was originally a billing system generally known as "900" calls (because most
pay-per-call services used numbers in the 9xx range), where the phone company bills the caller a
fee which is passed on to the owner of the number called. This service used Premium-rate
telephone numbers predominantly for billing phone sex services on a pay per minute basis.
Further Pay-per-Call in the performance marketing industry is an inverted variant of Premium Rate
telephone numbers. Here, the phone company charges Advertisers to receive calls, instead of
billing callers. And the actual pricing model of Pay-per-Call is termed as a Cost Per Action model.
Pay Per Call System
Call Tracking is a key part of the technology that enables Pay-per-Call - The ability to track calls
in a similar way to clicks, allows Pay-per-Call providers to account for results and to reward
partners for performance, on a revenue-share basis. A majority of original direct PPC providers
used web forms or optimized landing pages to help generate phone calls. On web based
advertising platforms, merchants define their relevant terms and choose desired categories and a
geographic area for the ad to appear (local, regional or national). From there, they create their ad,
containing their company name, address, a short description and imbed a track-able toll-free
telephone number of the PPC provider, which redirects to the advertiser's actual phone number.
This type of advertisement is popular with Yellow Pages companies. The PPC provider system is a
virtual PBX hosted phone operation used to track, record, forward and account for every call, and
captures all caller details – caller info, date and time, calling number etc. Calls can be
automatically forwarded to the advertiser or sent to a call center where potential prospects are
qualified before being passed along to advertisers. Average call durations in 2012 were reported by
one Pay-per-Call network to last between 2 and 4 minutes.

2. Pricing: The cost per-Call charged to the advertiser is usually higher than the cost per-Click. Pay-per-
Call providers claim the higher charges are because calls convey higher consumer intent to
purchase - and - have a higher conversion rate than Clicks. Providers also report that captured call-data
is more detailed and actionable than click-related data.
Online & Offline: Pay-per-Call is referred to as a ‘bridge’ between online and offline advertising,
because unlike Pay-per-Click it extends beyond online advertising - it can be used Offline (in
traditional media such as print, TV and outdoor). Pay-per-Call is also available to businesses that
do not have a website, because it routes prospective customers to a telephone, instead of to a
website.
ROBO: Pay-per-Call enables a growing number of ‘ROBO customers’ (customers who ‘Research
Online and Buy Offline’) to dial telephone numbers, or Click-to-Call links that they see online.
Calls usually terminate ‘Offline’ on the advertiser’s fixed or hand-held telephone/device.
Pay-per-Call and the Mobile web: In 2010, Click-to-Call functionality was extended for smart
mobile phones so that the user could connect by clicking the phone number link, without having to
dial the number manually. Web-enabled Smartphones and their inherent click-to-call and search
functionality play an important driver behind growth projections for the Pay-per-Call model.
Pay-per-Call and Affiliate Marketing: In recent years, leading Affiliate Marketing Networks
have proceeded to introduce Pay-Per-Call solutions. Pay-per-Call is reported to be one of the
fastest growing areas in the affiliate marketing industry.
Wesley Yuhn and Media Oasis and his team over at ACHDP.com are experts with respect to
affiliate pay-per-call, inbound marketing, live call center transfers, IVR’s, call center operations,
inbound radio, mobile advertising & social media.
Throughout his impressive professional career, Wesley Yuhn has been involved with building
several big brands and widely known within the affiliate pay-per-call space as an innovator and
Growth Hacker by many seeking to expand their companies online presence and inbound
marketing initiatives.
The success of online marketing campaign depends on the tools and the measures utilized during
the promotional drive. And generating qualified leads and segmenting the target market are two
main measures that play a vital role throughout the campaign. In addition, marketers build a highly
visible website for the company, sharing all the important information and details in a persuasive
manner. Wesley Yuhn along with his experienced teammates leverage online industry strategy
sessions and / or open forums, cutting –edge technology, group associations, Linkedin Groups and
attending several conferences through out the year.
Something about ACHDP LLC, ACHDP.com is a fast growing online payment processing
company in the US, offering several innovative software solutions such as ACH, Check 21,
eCheck, Risk Management, Recurring Billing, Online Verification System, API Solutions, and
eCommerce Shopping Solutions.
Something about Media Oasis, Media Oasis is an interactive, direct marketing company
specializing in targeted marketing solutions mostly for the prime & sub-prime financial space that

3. result in actionable sales opportunities, effective customer acquisition, increased market share and
top line revenue. From premium lead generation and lead aggregation, to inspired social
networking campaigns, our proven strategies help clients promote brand awareness and product
offerings through targeted lead generation campaigns, web sites, affiliate marketing, media buying,
and aggressive marketing solutions.