Presentation for tour-based intervention for Harlem

1. B-ROLL HARLEM
INTERACTIVE WALKING TOURS
Based on the 1930 films of Oscar Micheaux
Oscar Devereaux Micheaux was an American author, film director and independent producer of more
than 44 films. Michaeux is regarded as the first major African American feature filmmaker

2. WHY CREATE THIS
INTERACTIVE TOUR SERIES
 To foster an intimate experience that bridges Harlem’s past with
its present.
 Encourage healthy engagement between local residents and
participants.
 Most walking tours in Harlem are limited in scope and lack
spontaneity and creativity.
 Organizers wish to broaden Harlem’s image as a safe and fund
place to be.

3. PAST TOURISM INITIATIVES
 Previous initiatives have not worked very successfully
because Harlem’s cultural assets were too scattered apart.
 Hard for visitors to have a complete experience.
 Many venues and homes are not available for week-day or
day-time tours.
 Sight-tour companies (bus-operated) refuse to partner with
cultural and artistic groups

4. HOW IT WORKS
Individual Corporation
 Participants can sign up online as individuals or a team.
Additional options will be available for individuals to join a team
or have a private guide.
 Points are given when clues are solved. Winners are awarded
discounts to a local Harlem restaurant or café.
 The tour is available for up to three months.

5. TOUR-BASED INTERVENTIONS
Tour will offer:
Video
Photographs,
Audio,
Film
Mapping

6. MURDER IN HARLEM TOUR
1 2 0 T H – 1 2 4 T H S T R E E T S
The film Murder in Harlem is based on the “real” murder trial of Leo Frank. It
took place during 1913 in Atlanta, Georgia. Director Oscar Michaeux used
Harlem as a backdrop to re-tell the story in film. This tour will allow
participants to walk the streets of the Mt. Morris Historic District in Harlem,
learn about its history and solve this whodunit experience.

7. MT. MORRIS
HISTORIC DISTRICT
Mount Morris Park Historic District was designated a historic
district by New York City Landmarks Preservation Commission in
1971, and is part of the larger Mount Morris Park neighborhood.
It is a large 16-block area in west Central Harlem. The
boundaries are West 118th and West 124th Streets, Fifth
Avenue, and Adam Clayton Powell Jr. Boulevard.

8. TOURS BY WEST HARLEM ART
FUND

9. MARKETING & DISTRIBUTION
All of our new tours in the Lower East Side, Chelsea, LIC and
Harlem will start this spring and summer. The West Harlem has
distribution partnerships for individual and group tours with:
Amazon
Vimbly
Groupon
Online marketers receive a 40-50% cut of the discounted tour price.
Our patrons come from the NY tri-state area and abroad.

10. WEST HARLEM ART FUND
The West Harlem Art Fund, Inc. is a seventeen year old, public arts
organization. WHAF offers exhibition opportunities for artists and creative
professionals wishing to share their talent with residents uptown and around
the city. The West Harlem Art Fund, Inc. showcases art and culture in open,
public spaces to add aesthetic interest to our part of the city; promote
historical and cultural heritage; and support community involvement in local
development. Our organizational symbol is the double crocodile from West
Africa. Funtunmmireku-Denkyemmirreku means unity in diversity.