The document discusses using special events to increase attendance, revenue, and visibility for cultural institutions. It features presentations from Trish Carter of Springs Preserve, Joseph Govednik of Foss Waterway Seaport, and Sarah Wininger of Museum of Craft and Design. Each presentation highlights various special events held at their institutions and the successes they have seen in attendance, membership, and revenue from implementing special events.

1. Using Special Events to Drive
Attendance, Increase Revenue
and Raise Visibility
Presenters:
Trish Carter, Springs Preserve
Joseph Govednik, Foss Waterway Seaport
Sarah Wininger, Museum of Craft and Design
Moderator:
Jeanette Woodburn, Pepperdine University

2. Foss Waterway Seaport
Maritime Heritage, Education and Recreation Center
The Waterfront Gathering Place for Our Community

4. Foss Waterway Seaport
The mission of the Foss Waterway Seaport is to
celebrate Tacoma’s rich maritime heritage—
past, present, and future.
*
This public-private sector project celebrating
regional maritime history, environmental education,
recreational boating; and our region’s cultural and economic
relationships.

5. Foss Waterway Seaport
• 1900 built wheat
warehouse.
• 45,000 ft/2 of space.
• Multiple-phased
construction project.
• Multi-use facility.

6. Uniqueness of Organization
• Multi-phase
construction project.
• Educational programs
have strongest funding,
longest establishment.
• Recently became a
collecting organization
while under
construction.
• Shifting priorities
during phases of
development.

7. Shared Space
• Event priority during inter-phase
construction.
• Permanent exhibits are
about 2 years out.
• Communication between
departments.

8. The Museum
• Large collection acquired,
changing focus and role of
collections care.
• Events and exhibits share
similar spaces causing
conflict.

9. The Venue
• 7,000-15,000 ft/2
of events space.
• Waterfront
location
• Unique
architectural
structure with
Howe truss.

10. The Venue
– Land and water based
activities.
– Open floor plan, flexible use.
– Dramatic glass front with
views.

11. Where we are going…..
• Final build scheduled for
completion 2018.
• Dedicated space for
exhibits, events,
collections, and education.
• Climate control in building.

12. Where we are going…..
• Creation of a premier
maritime center in Puget
Sound.
• A gathering place for
community.
• Integrated education
programs.
• Museum that is eligible for
AAM accreditation..

13. Thank You
Joseph Govednik
Curator of Collections
Foss Waterway Seaport
Tacoma, WA

14. MUSEUM OF CRAFT
AND DESIGN
Founded 2004, San Francisco
Mission: to be an environment for experiencing
contemporary work in craft and design that engages the
community while stimulating the creative potential in
peoples’ lives.

15. Etsy Meet & Make:
Craftlab at MCD
Target audience: young
professionals
Program Components:
• Crafting
• Socializing (beer/wine)
• Museum appreciation
with open galleries
and store
• General after-hours
activity

17. May 2013: Printmaking

20. June 2013:
Screen Printing

22. July 2013: Bath Scrubs

23. August 2013: Moss on Wood
featuring Workshop

24. Workshop
giveaways

27. October 2013: Herbal Infusions

28. October 2013: Herbal Infusions

30. December 2013:
Needle Felting

31. January 2014: Super Hero Emblems

32. January 2014:
Super Hero
Emblems

33. February 2013:
Lavender
Sachets

35. April 2014: Faux Calligraphy

36. April 2014:
Faux
Calligraphy

37. May 2013: Felted Beach Stones

38. July 2014:
Succulent Cork
Magnets

39. August 2014
Upcycled
windchimes
featuring
The Bold Italic

41. August 2014
Upcycled
windchimes
featuring
The Bold Italic

42. August 2014
Upcycled
windchimes
featuring
The Bold Italic

44. SPRINGS PRESERVE
Trish Carter,
Special Event Coordinator
specialevents@springspreserve.org

45. SPRINGS PRESERVE
Our mission is to create a visitor
experience that builds culture
and community, inspires
environmental stewardship and
celebrates the vibrant history of
the Las Vegas Valley.

46. Discover the natural side of Las Vegas
• Award-Winning Botanical Gardens
• Origen Museum (“Origen” is derived from Original and Generations”)
• Live Animal Exhibits
• Sustainability Gallery
• Trails
• Butterfly Habitat

47.  Minutes from Downtown Las Vegas
and the famed Las Vegas Strip
 With LEED-certified facilities and
amenities, the Springs Preserve is a
unique venue that meshes the
Southwest’s natural beauty with
revolutionary sustainable
architectural design.
 Ideal for everything from an intimate
executive retreat to a themed gala
with hundreds of guests
 On-site catering, A/V, lighting
options available

48. Affordable, ideal location for any event!
 Holiday Parties
 Management Retreats
 Training Sessions
 Weddings
 Picnics
 School or Family Reunions

49. Crossroads Commons Amphitheater
 13,700-square-foot outdoor amphitheater and stage; accommodates
various seating options, including banquet (700), reception (1,700) and
theater (1,500)

50. Courtyard Plaza
 7,600-square-foot, tree-filled courtyard accommodates banquet (200),
reception (350) or theater-style (500) seating arrangements

51. Desert Living Center
 Variety of spaces can be a corporate classroom one day and transform
to host a banquet or even a fashion show the next!
 Customizable room seating and configurations range from quaint
24-person spaces to nearly 200-person reception halls, most with
natural lighting.

52. Garden Terrace & Patio
 Panoramic views of the Springs Preserve’s botanical gardens and the
bright lights of the Las Vegas Strip
 Indoor/outdoor spaces offer a combined 3,744-square-feet of banquet
and reception space for groups of 40 to 120

53. Banquet Room
 Spacious 2,678-square-foot room in the heart of Springs Preserve
 Beamed ceilings and natural lighting with windows on three walls
 Seats up to 140 guests in a banquet setting or 200 in reception

54. Café
 Breath-taking 180-degree views of the Las Vegas Strip
and surrounding valley
 4,380-square-foot indoor space can accommodate up to 290 guests
 2,490-square-foot balcony is perfect for groups from 80 to 165 people
View from Café at the holidays

55. Signature Events
 Annual Signature Events
 Core Demographic (approx. 30%)
 Aware, Non-Aware Demographic (55%)
 Non-Aware Demographic (15%)

56. Signature Events
 Black History Month Festival
 Mardi Gras Vegas!
 Plant Sales (Spring & Autumn)
 Run Away with Cirque du Soleil
 Día del Niño
 Ohana Festival
 Ice Cream Festival
 Brews & Blues
 Asian Heritage Celebration
 Grapes & Hops
 Haunted Harvest
 Día de Muertos
 Tails & Trails

57. Drive Attendance, Increase Revenue
 Hispanic membership up to 11.6%
 Brews & Blues – 50% male/50% female, ages 25-54
– 54% non-member

58. Drive Attendance, Increase Revenue
 $412,000 Special Event Revenue
 54,813 Special Event Tickets Sold

59. Thank you
Trish Carter
Springs Preserve
trish.carter@springspreserve.org

60. Using Special Events to Drive
Attendance, Increase Revenue
and Raise Visibility
Presenters:
Trish Carter, Springs Preserve
Joseph Govednik, Foss Waterway Seaport
Sarah Wininger, Museum of Craft and Design
Moderator:
Jeanette Woodburn, Pepperdine University