3. InCongoPrinter
1. Background
a. Company History
InCongoPrinting was born on the 7th month of November
by a group of hardworking students, who came up one day with an
extraordinary idea to link up with some of the most awesome printing
companies in India, in order to deliver the best printing services, at the
cost effective rate to the Congolese Potential customers.
The Idea of outsourcing printing was brought by as a
result of the unaffordable printing cost which was and still is offered in
DRC Congo. Hopelessly, the domestic industries are making it harder to
own something as simple as a visit card, business card!
Technically speaking, It all started by an interactive talk
between Two friends,
whose college majors was totally unrelated
( computer operator, Business management), but yet decided to combine
their skills and abilities in order to affiliate with one of the most
outstanding printing outlet in India, up to date, with a high quality
control, but at an economical price as compared to the domestic market.
b. What do we do?
At InCongoPrinter, we are offering the best printing services
ever seen in DRC Congo, which can meet with our customer
specifications to reach a satisfactory level. With a large printing
capacity, which can lay out more than 1000 articles in a day of any size,
InCongoPrinter is able to accommodate the large demand of Congolese
people. Our strive to excellences, transparency, time effectiveness makes
us the most reliable company in DRC Congo.
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4. InCongoPrinter
Our talented and skilful staffs enable us to make the work
at a fast pace, deliver the product on time, and keep the quality up to the
benchmark.
Your specifications and requirements are listed as our
priorities at the first place. We are here to satisfy our customers ‘needs
of printing at a lower cost and best quality.
InCongoPrinter uses fully automated machines, which
monitor the whole printing process from the beginning to the end, and
minimize common printing error that humans often make as a result of
inaccuracy.
The whole printing work is done with the help of
computerized robots, which follow through details, and keep an eye on
the quality.
In InCongoPrinter, we always feel proud, simply
because we are leading the printing Industry in Congo, and no Printing
shop can compare to what we have to Offer at the most economical cost.
Therefore, we are making a commitment to give our
prospective customers the best value in a very budget friendly price.
Therefore we guarantee our customers that regardless of
the nature of their printout demands, we can make anything happen, and
we mean anything related to ink, paper, plastics and textiles.
Nevertheless, in case the nature of the printout requests
goes far beyond our printing capacity, we have adopted an outsourcing
approach, 100% implemented, which consist of passing the excessive
demand to our business partner in order to always be able to meet our
customers’ ultimate expectations.
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2. Vision & Mission Statements
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5. InCongoPrinter
a. Vision statement
InCongoPrinter’s vision is to be the number one
advertisement company at the most economical rate in DRC Congo, an
industry leader in third world countries in pursuit of quality and services
excellences.
As a business, we are fully committed to our principals, our
people and our planet.
b. Mission Statement
Our mission is to constantly deliver the finest quality
commercial printouts across the whole country, with exceptional value on
time, as well as to meet our customers’ expectation in order to enhance
their businesses sustainability and make them more famous.
We will act as consultants, guiding our customers toward
the best print solution and communicate with them effectively in order to
efficiently process their requests.
c. Our values
InCongoPrinter has a high expectation in the printing
Industry, which is not only to pull the market share on our side, but as
well to promote the printing industry in DRC Congo. Based on this
premise, we formed values to help ourselves in achieving those ultimate
goals.
1. Foster respect and cooperation
2. Listen attentively to specification given
3. Always give a feedback form as soon as the service is delivered
4. Give them the same privilege irrespectively to their orders
5. Open to partner with domestic firms willing to link up
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6. InCongoPrinter
We aim to conduct our entire Business process by
remaining faithful to our fundamental principles of Transparency,
Honesty, Integrity, fairness and ethical norms.
Those
fundamental
principles
embody
our
visual
personality, therefore allowing us to be more credible in the eyes of
potential customers.
We also make sure that all our staff members will abide in
with our fundamental principles, with the risk of immediate employees
layoff in case of misconduct reports from one of our customer.
d. Business Goals & Objectives
1. Goals:
Our primary Goal is cover up the whole country in the
printing industry, be able to accommodate the largest demands possible
from Government agencies, Private Corporation and general public.
Our secondary Goal is to maximize profit enough in order to
open new branches all across the country, thereby develop the printing
industry in DRC Congo, and minimize the cost of printing in this
21stcentury, where digital world is supposed to be an affordable necessity
to all.
2. Objectives:
Our internal Objective is to make new design and innovate
outstanding printable material in order to surprise our customers with
our innovative spirit, and attract more demands in return.
Our external Objective on the other hand is to partake in the
development of our society through social responsibility activities, and
promote young entrepreneur through pertinent advertisement, worth the
price.
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7. InCongoPrinter
3. Products and service
InCongoPrinter offers a variety of printing services. Below
are the types of printing services we offer:
a. Books Printings
With InCongoPrinter Book Machines, solution is 100%
integrated, with an automatic printing mechanism, monitored by high
tech computers.
Thanks to our well trained staffs, we are able to duplicate
books, print out new edition, regardless of the number of item demanded
from our customers.
Figure 3.1 shows a snapshot of our books printing machines
b. Brochures Printings
Our Customer’ specifications will be our priority as stated in
our values right above. But in order to give our customers a clear picture
of what a brochure looks like, here are snapshots of it.
Figure 3.2 shows types of brochure
c. Folders Printings
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8. InCongoPrinter
Make a difference in the eyes of the public, Office visitors and
competitors with high quality folders that can’t be overlooked.
We are offering our customers series of folder designs as well
as quality paper to choose from. Here are few sample selected to show off
what we can do.
Figure 3.3 shows few samples of our folder types
d. Marriage Invitation Card
Most of the time, regardless of cultural background, it has been
noticed that Marriage Invitation Card are in the range of 4.5 inches to 6,
with a rectangular form, but couples can also make suggestions on
shapes, scripts and many other to make it more appealing to the readers.
Figure 3.4 shows samples of what can be done
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9. InCongoPrinter
e. Business card
In current Business Industries, keeping in touch with
prospective customers has become the focus point of Marketing
strategies.
Our business card designs will allow you to leave a great Impact
on your customers. We are dedicated to provide all kind of design in
order to keep customers amazed by our outstanding innovation.
Figure 3.5 shows some examples of some business card design we can
design and print, but note that many others can still be generated.
f. Flyers
A flyer, which is also known as leaflet, handbill is a form of
advertisement paper, usually light and thick, which is widely posted and
distributed to the general public for awareness purpose.
A well designed and quality flyer can make a great impact to the
viewers, as it’s a part of visual Identity, people tend to judge according to
what they see. So we are offering you series of flyer you can choose from,
but still your own design requirement will be set as our priority.
Figure 3.6 show few samples of flyer that can be produced:
g. Plastic card
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10. InCongoPrinter
In today’s current business activities, Plastic cards have become
very popular, starting from a simple driver’s license, membership card,
and identification badges to more complex usage such as digital debit
and credit card.
As a result of their durability, standard shape as well as
portability, it has become the best choice for many applications.
InCongoPrinter is offering you a wide range of plastic card, in order
for you to use it sustainably, and be satisfied with the plastic quality.
Figure 3.7 shows some samples of what we can do:
h. Catalogue
A catalogue is a hardcopy book, emphasizing a list of goods
and services a company is offering, including their complete description
and prices published.
Businesses that offer a wide variety of goods and services are
desperately in needs of a printed document, which will disclose a list of
products they’re offering, in a more accurate and professional manner.
How you present your product has a great impact in the eyes of
your prospective customer.
Figure 3.8 shows some typical catalogues, but your specification comes
first!
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11. InCongoPrinter
i. Certificate
A certificate is a document testifying the truthiness of
something, it’s a kind of document issued to someone who has completed
a degree.
InCongoPrinter is constantly in pursuit of educational
enhancement, we are fully committed to improve the education quality,
therefore, we are offering a set of valuable certificates.
Figure 3.9 shows some sample certificates we can print out:
j. Banners and posters
Basically, a banner is a big flag, or large piece of textile
bearing symbols, logos, or an important message.
In order to promote campaigns, whether it’s marketing, political
based or whatsoever in nature, we believe that impressive banners cannot
be overlooked by passersby.
Figure 4.0 shows some examples of banners we can design and print, but
our customers’ preferences are set as our priority.
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12. InCongoPrinter
k. Rack cards
Rack card is a sort of document which businesses use for
commercial advertising. It is more frequent in Hotels, Restaurants,
Conveniences stores and many other areas where on foot traffickers hang
around.
Rack card are typically 4 by 9 in sizes with a great outlook
impacts.
Figure 4.1 shows some sample of rack card
l. Personalized mugs
Leave your friends in awe with this beautiful designed cup bearing your
picture on it.
Figure 4.2 shows samples we can do
m. Photo cards
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13. InCongoPrinter
InCongoPrinter is passionate about creating the best snapshot
possible, in order to please people’s eyes with our outstanding
decoration.
Figure 4.3 shows samples of real snapshot captured
n. Calendars
Find a much more attractive calendar to keep your family
updated with the time. Did you know that you can fetch your picture in a
calendar?
Figure 4.4 shows a sample of calendar with someone picture in it
a. Wall type
b. Desk type
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15. InCongoPrinter
4. SWOT Analysis
In this section of our business plan, we are going to describe in
details why we believe we have a great chance to succeed, as facts shown
in data below.
a. Strength
We believe that the elements enlisted below all together constitute
our undefeatable strength in this Congolese market competition.
1. Economic
advantages
2. Affiliation
3. Skilful workforce
Use technological advancement.
Advanced Transportation System
20 times cost saving than domestic offers
in DRC Congo.
Easiness to connect with corporate
printing press constitutes our strength.
Undisputable Graphic designers
Fast connection maker
Bilingual communicators
Staff communication undoubtedly strong
between us.
b. Weakness
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16. InCongoPrinter
Besides all the advantages brought out in the above section, yet
some major and minor challenges arise in the midst of regular operation.
Therefore, InCongoPrinter is committed to overcome those
challenges, which are related to delivery time estimation, which may
constitute later on a delay in our delivery system, and hindrance from our
customers.
Here below are the major and minor challenges presented.
1. Printing press
delivery
2. Cargo services
4. Time estimation
It takes minimum of 3 days depending
on the quantity ordered.
Maximum of 10 days for huge
quantity. E.g. 5000 posters &
Banners....
Our express cargo delivery takes
about 3 days in order to reach the
final point.
Normal speed delivery takes about 6
days in order to reach the final point.
A minimum time estimation
estimated to be 5 to 6 days
Maximum
time
estimation
estimated to be 10 to 14.
is
is
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17. InCongoPrinter
Note: the time estimation given in the table above is as according to
the quantity demanded. But in some cases, it might happen to be
delivered prematurely.
c. Opportunity
With an eagle eye, InCongoPrinter is able to detect the infinite
opportunities presented in the current market besides the ones brought
out in the table below. Since Congolese businesses Industries are on the
verge of markets explosion, many Congo based companies are in great
need of powerful advertisement tools.
Listed below are the key points we believe constitute our
opportunity to succeed in the printing industry.
1. From DCR Congo
2. From India
Fast pace growing numbers of new
businesses, implying needs of innovative
marketing strategies in order to stay in
respective industries.
Huge competition in India has turned
the cost of printing into a simple matter.
Needs to go global is a great impulse
which stimulate cooperation between
Indian and foreign Markets.
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18. InCongoPrinter
d. Threat
Although all the advantages we have in the Congo market place,
it’s inevitable that new entrants will be tempted to give it big shot.
As a result of our government partnership with china, copy paste
has become a way to survive in businesses.
Here are some presented threats which might constitute an obstacle
to our expected rapid growth:
The influence of china in domestic market which constitute a
free entry in any promising business for Chinese people.
Powerful Investors might attempt to enter in the market by the
acquisition of advanced printing machines.
Government putting high barrier to entry by tightening taxes
return.
5. Financial section.
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19. InCongoPrinter
a. Financial requirements.
In order for this business to start properly, some basic fees need to
be allocated in order to meet our prospective customers’ expectation.
A.1. Start-up requirements
1. Machines
1
INR
Computer
Est. Price
Unit
Total
7500
2
15000
2. Furnitures
Off. Chair
Est. Price
Unit
Total
3. Off. Supplies
1
A4 papers
Est Price
Unit
Total
500
2
1000
4. Cont
1
INR
pen&Mark er
Est. Price
INR
Total
Net Total
400
2
800
3
stapler
100
2
200
2
3
Grand total
500
2
1000
26500
35500
5
Grand Total
misc.
2000
1
2000
3000
9000
3000
13000
4
Bus Card
400
2
800
5
Calculator
4
Shelves
1000
2
2000
2
Stamps
12000
1
12000
3
Chairs
1500
2
3000
4
fax mach.
1000
2
2000
2
Tables
1500
2
3000
3
landline
5500
1
5500
1
INR
INR
2
Printer
5
folders
150 300*25u
2
3
300
900
4
6 Grand Total
Register
5
500
1
500
1950
3700
6 Grand Total
Stamp pads Notebook s C. envelop Fax papers Miscelaneous
250
2
500
250
5
500
3
100
300
80
5
400
1000
1983
1000
3500
55700
Note:
This start-up cost can be cut into instalment, as some of those
expenses will be incurred in the course of the business activities &
growth.
The price information provided here is based on the average
estimation.
That price information is derived from online based market
research.
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20. InCongoPrinter
Thank you for taking the time to read our company profile.
If there are any questions or comments, please feel free to contact us.
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