Social Media Strategies that Work for Small Business

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If your social media efforts aren't making the phone ring or moving products off the shelves, then you have a major problem. None of us want to spin our wheels. We know there are incredible small business marketing opportunities online. It's just a matter of knowing how. This presentation makes the case for social media marketing and presents strategies from business owners in Carroll County, Maryland.

Empresariales Tecnología

SHOW ME THE MONEY
Social Media Strategies that Work for Small Business

Moderated by Jason Stambaugh of Wevival
Wednesday, September 26, 2012

AGENDA

Panel Introductions
Social Media Overview
Keys to Success
Blogging, Facebook, Twitter, Social Ads
Q&A

Wednesday, September 26, 2012

OUR PANEL
[ They are Great! ]

Wednesday, September 26, 2012

MEET THE PANEL
Todd Burrier / LifePlus Million Lives Team
www.toddburrier.com

Sherri Hosfeld Joseph / Birdie’s Cafe
www.birdiescoffee.com

Ben Scheper / Apple Plumbing & Heating
www.appleplumbing.com

Wednesday, September 26, 2012

SOCIAL MEDIA
[ Pretty much the whole internet. ]

Wednesday, September 26, 2012

CHANNELS
[ Personal ] [ Business ]

Wednesday, September 26, 2012

Social networking.

Wednesday, September 26, 2012

It happens online too.

Wednesday, September 26, 2012

Open 24/7.

Wednesday, September 26, 2012

PERSONAL
It isn't just what you know, and it
isn't just who you know.

It's actually who you know, who
knows you, and what you do for
a living.

- Bob Burg

Wednesday, September 26, 2012

Getting the word out.

Wednesday, September 26, 2012

Itʼs “free”.

Wednesday, September 26, 2012

BUSINESS
Here’s why I love social media: It
sells sh*t.

- Gary Vaynerchuck

Wednesday, September 26, 2012

CAUTION!
“If your reputation sucks,
none of it matters.

People with lousy products,
crummy business practices,
and shady backgrounds get
found out. And word spreads
with frightening speed.”

- Sonia Simone

Wednesday, September 26, 2012

5 KEYS TO SUCCESS
[ Be a human. ]

Wednesday, September 26, 2012

1. Lifestyle Change

Wednesday, September 26, 2012

2. Pace Yourself

Wednesday, September 26, 2012

3. Great Content

Wednesday, September 26, 2012

4. Be Human

Wednesday, September 26, 2012

5. Experiment

Wednesday, September 26, 2012

Social Networking is not about hunting.

It is about farming.

It’s about cultivating relationships. Don’t engage
in ‘premature solicitation’. You’ll be a better
social networker if you remember that.

– Dr. Ivan Misner

Wednesday, September 26, 2012

BLOGGING
[ Todd Burrier ]

Wednesday, September 26, 2012

BLOGGING

Drives Organic Search Trafﬁc
Demonstrates Expertise
Adds Value to Target Customers
Builds Trust
Generates Leads

Wednesday, September 26, 2012

FACEBOOK FAN PAGE
[ Sherri Hosfeld Joseph ]

Wednesday, September 26, 2012

FACEBOOK FAN PAGE

Access 1 Billion People (Approx. 120K Local)
“Free” Two-Way Marketing Channel
Deepen Relationships with Fans
Simple Customer Referrals and Endorsements
Drive More Website Trafﬁc

Wednesday, September 26, 2012

FACEBOOK FAN PAGE

Wednesday, September 26, 2012

TWITTER
[ Jason Stambaugh ]

Wednesday, September 26, 2012

TWITTER

Demonstrate Thought Leadership
Discover Great Content
Access National & International Audience
Make Outstanding Professional Connections
Drive More Website Trafﬁc

Wednesday, September 26, 2012

SOCIAL ADVERTISING
[ Ben Scheper ]

Wednesday, September 26, 2012

SOCIAL ADVERTISING

Access to Millions of Prospects
Hyper-Target Customers and Messaging
Cheaper than Traditional Ads
Low Cost of Media Production
Drive More Website Trafﬁc

Wednesday, September 26, 2012

SOCIAL ADVERTISING

Wednesday, September 26, 2012

Q&A
[ Panel ]

Have more questions?
Jason Stambaugh
www.wevival.com
jason@wevival.com / @jaytheson / 410.857.7525

Wednesday, September 26, 2012

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Social Media Strategies that Work for Small Business

1. SHOW ME THE MONEY Social Media Strategies that Work for Small Business Moderated by Jason Stambaugh of Wevival Wednesday, September 26, 2012

2. AGENDA Panel Introductions Social Media Overview Keys to Success Blogging, Facebook, Twitter, Social Ads Q&A Wednesday, September 26, 2012

3. OUR PANEL [ They are Great! ] Wednesday, September 26, 2012

4. MEET THE PANEL Todd Burrier / LifePlus Million Lives Team www.toddburrier.com Sherri Hosfeld Joseph / Birdie’s Cafe www.birdiescoffee.com Ben Scheper / Apple Plumbing & Heating www.appleplumbing.com Wednesday, September 26, 2012

5. SOCIAL MEDIA [ Pretty much the whole internet. ] Wednesday, September 26, 2012

6. CHANNELS [ Personal ] [ Business ] Wednesday, September 26, 2012

7. Social networking. Wednesday, September 26, 2012

8. It happens online too. Wednesday, September 26, 2012

9. Open 24/7. Wednesday, September 26, 2012

10. PERSONAL It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living. - Bob Burg Wednesday, September 26, 2012

11. Getting the word out. Wednesday, September 26, 2012

12. It happens online too. Wednesday, September 26, 2012

13. Itʼs “free”. Wednesday, September 26, 2012

14. BUSINESS Here’s why I love social media: It sells sh*t. - Gary Vaynerchuck Wednesday, September 26, 2012

15. CAUTION! “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” - Sonia Simone Wednesday, September 26, 2012

16. 5 KEYS TO SUCCESS [ Be a human. ] Wednesday, September 26, 2012

17. 1. Lifestyle Change Wednesday, September 26, 2012

18. 2. Pace Yourself Wednesday, September 26, 2012

19. 3. Great Content Wednesday, September 26, 2012

20. 4. Be Human Wednesday, September 26, 2012

21. 5. Experiment Wednesday, September 26, 2012

22. Social Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better social networker if you remember that. – Dr. Ivan Misner Wednesday, September 26, 2012

23. BLOGGING [ Todd Burrier ] Wednesday, September 26, 2012

24. BLOGGING Drives Organic Search Trafﬁc Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012

25. BLOGGING Drives Organic Search Trafﬁc Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012

26. BLOGGING Drives Organic Search Trafﬁc Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012

27. BLOGGING Drives Organic Search Trafﬁc Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012

28. BLOGGING Drives Organic Search Trafﬁc Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012

29. BLOGGING Wednesday, September 26, 2012

30. FACEBOOK FAN PAGE [ Sherri Hosfeld Joseph ] Wednesday, September 26, 2012

31. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Trafﬁc Wednesday, September 26, 2012

32. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Trafﬁc Wednesday, September 26, 2012

33. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Trafﬁc Wednesday, September 26, 2012

34. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Trafﬁc Wednesday, September 26, 2012

35. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Trafﬁc Wednesday, September 26, 2012

36. FACEBOOK FAN PAGE Wednesday, September 26, 2012

37. FACEBOOK FAN PAGE Wednesday, September 26, 2012

38. FACEBOOK FAN PAGE Wednesday, September 26, 2012

39. FACEBOOK FAN PAGE Wednesday, September 26, 2012

40. FACEBOOK FAN PAGE Wednesday, September 26, 2012

41. FACEBOOK FAN PAGE Wednesday, September 26, 2012

42. TWITTER [ Jason Stambaugh ] Wednesday, September 26, 2012

43. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Trafﬁc Wednesday, September 26, 2012

44. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Trafﬁc Wednesday, September 26, 2012

45. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Trafﬁc Wednesday, September 26, 2012

46. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Trafﬁc Wednesday, September 26, 2012

47. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Trafﬁc Wednesday, September 26, 2012

48. TWITTER Wednesday, September 26, 2012

49. SOCIAL ADVERTISING [ Ben Scheper ] Wednesday, September 26, 2012

50. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Trafﬁc Wednesday, September 26, 2012

51. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Trafﬁc Wednesday, September 26, 2012

52. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Trafﬁc Wednesday, September 26, 2012

53. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Trafﬁc Wednesday, September 26, 2012

54. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Trafﬁc Wednesday, September 26, 2012

55. SOCIAL ADVERTISING Wednesday, September 26, 2012

56. Q&A [ Panel ] Have more questions? Jason Stambaugh www.wevival.com jason@wevival.com / @jaytheson / 410.857.7525 Wednesday, September 26, 2012

Social Media Strategies that Work for Small Business

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