Deirdre Woods, CIO of Wharton, lead a panel discussion about all things Social Media. The panel included: • Rachel Kipp, Associate Editor, Knowledge@Wharton • Rose Laden, Senior Associate Director of Virtual Services, Wharton Alumni Relations • Alex Milne, Director, Wharton Computing Student Support • Chris Mustazza, Director, Student Technology and Social Sciences Computing, School of Arts & Sciences • Ira Rubien, Executive Director of Marketing & Communications, Wharton School • Maria T Sciarrino, IT Project Lead - User Experience, Wharton Research Data Services More information is available here: http://technology.wharton.upenn.edu/techfast/social-media-panel/

1. So c i a l M e d i a Te c h fa st
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2. Social Media Explained
Source: http://www.threeshipsmedia.com/social-media-and-donuts/
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3. The Reach of Social Media
• Over 100,000 “Likes” on
Facebook
• Shared over 60,000 times on
Facebook
• Tweeted over 10,000 times
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4. Bank of America
Source: http://ti.me/DebitFees
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5. Komen Foundation
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6. Arab Spring
Photo by Essam Sharaf
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7. Facebook IPO
Source: http://www.thetelecomblog.com/2012/02/02/facebooks-ipo-by-the-numbers/
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8. Panelists
• Rachel Kipp, Associate Editor, Knowledge@Wharton
• Rose Laden, Senior Associate Director of Virtual Services, Wharton
Alumni Relations
• Alex Milne, Technical Director, Wharton Computing Student Support
• Chris Mustazza, Director, Student Technology and Social Sciences
Computing, School of Arts & Sciences
• Ira Rubien, Executive Director of Marketing & Communications, Wharton
School
• Maria T Sciarrino, IT Project Lead - User Experience, Wharton Research Data
Services
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9. So c i a l M e d i a Te c h fa st
http://technology.wharton.upenn.edu/techfast
techfast@wharton.upenn.edu
@WhartonTechfast
2/10/2012