Intersection of Mobile Web & Social Media
•
0 recomendaciones•527 vistas
The Intersection of Mobile Web and Social Media with David Sauter and Jim King of Envano at Social Media Rockstar 2 in De Pere on June 2, 2011
Recomendados
Más contenido relacionado
Similar a Intersection of Mobile Web & Social Media
Similar a Intersection of Mobile Web & Social Media (20)
Más de Social Media Rockstar
Más de Social Media Rockstar (19)
Último
Último (20)
Intersection of Mobile Web & Social Media
- 1. Intersection of Mobile Web & Social Media Presented by Envano June 2, 2011 © Envano
- 2. © Envano Page 2
- 3. Why Mobile? Source: http://www.flickr.com/photos/annnna/2228189828/ © Envano Page 3
- 4. Source: Morgan Stanley - Internet Trends June 7, 2010 © Envano Page 4
- 5. Source: Morgan Stanley - Internet Trends June 7, 2010 © Envano Page 5
- 6. It happened in first quarter 2011! © Envano Page 6
- 7. © Envano Page 7
- 8. What is Mobile? What is Mobile? Source: http://www.flickr.com/photos/valeriebb/3006348550/ © Envano Page 8
- 9. © Envano Page 9
- 10. © Envano Page 10
- 12. 5.3 billion mobile devices 6.8 billion inhabitants. Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/ © Envano Page 12
- 16. What is Mobile Context? © Envano Page 16
- 17. © Envano Page 17
- 18. © Envano Page 18
- 19. © Envano Page 19
- 20. Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html © Envano Page 20
- 21. What about social? Source: http://www.flickr. com/photos/worldworldworld/3041326892/ © Envano Page 21
- 22. 48% of shoppers used a combination of search and social media during the purchasing process. Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/ © Envano Page 22
- 23. 90% of consumers online trust recommendations from people they know. (source-econsultancy July 2009) © Envano Page 23
- 24. 81% of respondents said they received advice from friends and followers relating to a product purchase. (Source-ClickZ Jan. 2010) © Envano Page 24
- 25. 91% of Mobile Internet Access is to Socialize. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ © Envano Page 25
- 26. 76% of consumers who are starting with either search or social media are signifying intent to explore and potentially buy without commitment to a brand at the outset Source: http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from- GroupM-Search#archive © Envano Page 26
- 27. What is Social? Rating, Review, Comment ,Tweet, Post, Status, Texting, Video, Pics, Share, Like, Fan................... © Envano Page 28
- 28. What is NOT Social? © Envano Page 29
- 29. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ © Envano Page 30
- 30. What did we miss? © Envano Page 31