This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com for more information.
4. Step 1: Activities Networking Personal Shopping Buy stuff Search (things) Invite - Deals. Participate – Opinions, reviews, deals. World building Search (people) Invite - Site, world, deal. Participate - Ask, respond, vote, communicate. “me-centric” Registration Preferences Profile Roaming around
5. Step 2: Social Outlets Internal - creates the community External – makes it viral “Buy-ocracy” – Reputation Where you fit in User-generated Content Videos, blogs, polls, tweets, comments. Localized content RSS, News, Weather, Commentary (OpEd). EVENTS Contests, Group Activities, Polls There are many… Pick the top ones initially.
6. External Social Outlets Push Pull Embedded API & Web 2.0 Facebook widget MySpace app Import friends Embed YouTube Linked-In Groups RSS RSS from push sites Facebook & Myspace Pages @raptorink “Digg this” “Tweet this” Share sites Technorati Delicious Facebook MySpace Share This
7. Push Groupon This allows members to push context-specific content (deals, etc) out to their social networks. Some integration is required to make it simple and easy for the user. Members click on a recognizable icons and follow easy instructions. (This is whyyou need to have a real simple logo) Digg Multi-purpose ShareThis
8. Embedded YouTube Pull Content from other sites and social outlets can be syndicated (pulled) into your site. This includes simple RSS feeds as well as importing contacts from other networks, and other things. This is how yousyndicate local content (news, weather, maps) as well as user generated content, like blogs, tweets, comments. RSS blippr
15. Thanks! John Bobowicz can be found at: raptorink.com info@raptorink.com linkedin.com/in/wheresjbob youtube.com/raptorink facebook: “raptorink” twitter: @raptorink 407.590.3730 Your IMAGES Everything! ™