1. Organized by:
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before August
The 4th Annual Location Business Summit USA 2012 24th and save
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Hyatt Place, San Jose October 16-17, 2012 information
How to unlock – and monetize – the hear from our faculty of expert
speakers
Event
Overview
power of location based services by
creating a business strategy that is fine-
Monetization
tuned to deliver significant new revenue Event at a
Glance
The biggest location based services event in the U.S. - bringing together developers and LBS
service providers, brands, retailers and the key decision makers in mobile marketing from across
the entire ecosystem.
Agenda
Join the Mobile Revolution & Maximize Your Profits:
>>Unbeatable Business Models: Understand the latest strategies for monetizing LBS – and
why free services can still mean big profits Networking
>>Location Based Marketing: Proven methods to target your audience effectively, maximize
Opportunties
conversion rates and the metrics that enable you to measure your return on investment
>>Indoor Location: The rapid extension of mapping and navigating the ‘Great Indoors’ and
Expert
how your business can fully cash in Speakers
>>‘Closing the Loop’: NFC,QR codes and other m-payment technologies that enable you
to track the customer from first interaction to transaction – and how to select the most
appropriate tools
Register Now
>>The Power of Data: Learn how to optimize the value of your data – expert advice on
improving accuracy, turnaround, and quality
>>Social Location: Capitalize on SoLoMo, and find out how to massively increase your reach
Gold Sponsor: Badge Sponsor:
and relevance by optimizing contextual data
Click here to view the full agenda and list of speakers Æ

2. ‘The number of people who use “geosocial” location-based services like Foursquare has more than doubled in the last year’
Pew Internet & American Life Project Report
Monetization Once again, we will bring together senior
executives from across the location ecosystem,
revenue. Nokia and RIM have suffered massive
losses this year. It certainly doesn’t pay to be
That’s what the 4th Annual Location Business all of them eager to compare experiences, complacent. And for every loser, there’s a ‘new
Summit USA, 16 – 17 October 2012, is all discuss business-critical issues, pool their kid on the block’ ready to cash in.
about! knowledge, identify potential partnerships and
And then there’s retailers. While consumers
– this year, more than ever before –discuss Event
With the global market for Location Based are already proving they love location
monetization strategies Overview
Services starting to show strong growth right technologies, concerns over privacy, ROI and –
across North America – and revenue now This is the event designed specifically to help frankly – a lack of understanding mean many
forecast to reach $10.3 billion by 2015 – three you pinpoint key LBS business models and businesses are still slow on the uptake.
BIG questions remain to be answered: highlight services that can generate significant
So how can you get the brands on side? Will Monetization
revenue
1. Where is the money coming from? location based advertising be the real money
With our faculty of expert speakers drawn spinner? What other business opportunities
2. ow fast will the killer business model
H from LBS leaders that include Caesars are out there? Where is the real value in your
emerge? Entertainment, Big 5 Sporting Goods, Time location data? All these questions – and many Event at a
3. Who stands to profit most? Out North America, ATT, The Ritz-Carlton, more besides – will be fully answered. And that Glance
General Motors, BMW, Sensewhere, Localeze means you’ll get a balanced perspective, along
There are now over 100 million smartphone
to name but a few, we’ll focus strongly on the with premium market intelligence and real-
subscribers in the United States. With most
key issues that are going to drive the market world advice.
of these devices GPS enabled, the promise of Agenda
forward – from indoor and social location to
location based services industry has finally In short, The Location Business Summit USA
marketing and consumer engagement - come
come to fruition. Couple this with the fact that will provide viable solutions to issues you’ve
and pick the brains of companies that have
consumers are finally embracing LBS, 95% of been grappling with, and enable you to fine-
taken the location based leap, and are reaping
smart phone owners now use their phones to tune – or even draw up – powerful, revenue- Networking
the rewards! Opportunties
make local decisions, it is clear that a genuine oriented strategies for 2012 and beyond.
mobile revolution is underway. After all, with Google and Microsoft already
Register today and be part of the latest
mapping indoor venues, Apple positioned to
But it’s also the case that too many businesses debate around social location and discover
enter the space, Facebook announcing its new Expert
are lagging behind the curve: And meanwhile, the real value of your location data – all with
location-based advertising products, plus so Speakers
their more technologically astute rivals, are the focus firmly on claiming your share of the
many start-ups and infrastructure providers
stealthily but steadily beginning to gobble up growing revenues.
already capitalizing on the explosive LBS
market share. I look forward to meeting you in San Jose,
market, it’s time to prepare for profit.
Against this backdrop of mounting optimism 16 – 17 October 2012! Register Now
You don’t need me to tell you it’s not all plain
tempered by financial realities – and Best regards,
sailing. The space continues to change, month
uncertainties – it is no real surprise that tickets
on month. For example, tumbling sales of Aoife Gaffney
for the 4th Annual Location Business Summit
PNDs continue to eat away at TomTom’s Event director
USA are already selling fast.
Click here to view the full agenda and list of speakers Æ Next Æ

3. The Conference Will Focus On These Six Key Topics
1 2
Location Based Marketing: Indoor Location: The Mobile
Getting your Ads Seen by the Shopping Revolution is
Right People – Wherever they Underway
Happen to Be It’s a fact that most people spend around
Apps are now fully-fledged media channels, 90% of their time indoors – which means Event
offering a whole world of possibilities for indoor positioning offers significant potential Overview
3
exposure. But with hundreds of thousands for the location based services (LBS) space.
to choose from, and new ones appearing With Google, Microsoft and Micello now Data: Turning your Information
every hour of every day, are these really the mapping venues, and the technologies finally
best avenues for exposure? In a world of into Cold Hard Cash – and Monetization
coming of age, the door is wide open for in-
fragmentation, what are the other solutions store mobile marketing, and a revolution in Avoiding Privacy Issues
out there - and how can you avoid just the way people shop is underway. But with Mobile allows you to collect a huge
spamming your audience with digital junk? the industry giants so heavily involved, is amount of location data from users. Not
Come and discover the metrics of location Event at a
there still room for extra players? to mention people’s music preferences,
based marketing and learn how to keep
Glance
Major US retailers have already implemented recommendations from websites, favorite
ahead in an everchanging industry. web pages, and so forth. And given that
indoor technologies in-store – and battle
Which channels are best suited for different lines have been firmly drawn in a fightback knowledge is power, the information you
products? How do you get extra relevancy? against their online rivals with a variety collect is potentially an enormous asset. Agenda
Find out what level of targeting is now easily of technologies, including WiFi, Bluetooth But with so much data now available for
achievable, and pinpoint the technologies and assisted GPS, being touted as the ideal analysis, how do you single out – and
that can help you be findable and visible indoors solution. optimize – what’s really important and win
in front of your target audience, no matter Networking
the battle for quality over quantity?
where they are and which device they happen But the picture is still changing, with the Opportunties
to be using. likelihood that one size won’t fit all, and And then there are all the privacy issues.
choice will come down to individual company Have you figured out the safest way to
We’ll show you why being context-aware needs that include in-store product search, collect, store and deliver your data without
is paramount, how to know where your Expert
aisle-by-aisle navigation, and product breaching any privacy legislation?
audience is, and the most appropriate ways
Speakers
recommendations based on individual
to target them with must-have information. With so many companies offering to
preferences or past behavior.
aggregate or enhance your data and show
you how to harness it to your marketing and
brand loyalty programs, you’ll come away Register Now
“The event was a good collection of perspectives of the business and monetization
aspects of the LBS space. Very interesting, especially to get a chance to view so from the Conference with a clear picture of
how to squeeze more revenue from your data
many up and comers and new entrants who are spurring innovations in this area”
without alienating your customers.
Sati Banjeree, Technology Strategist, Intel Corportaion
Click here to view the full agenda and list of speakers Æ Å Previous Next Æ

4. The Conference Will Focus On These Six Key Topics
4 5 6
Consumer Engagement: Closing the Loop: Connecting Mobile Navigation: The
Walking the Line Between Online and Offline Activity – and Changing Landscape
Compelling – and Creepy Reaping the Rewards Free navigation services on the mobile
have signalled the end of America’s love
With so much competition in the LBS space, At The Location Business Summit USA, you’ll
affair with the PND. Event
customer engagement is vital. You’re aiming learn about the most effective ways to ‘close Overview
to create a personalized, ongoing customer the loop’ between an online promotion and an With TomTom licensing data to Apple,
dialogue that keep you and your brands in-store point of sale. and NAVTEQ now part of Nokia, the
front-of-mind. That’s a tall order in itself – opportunity for map and content
We’ll show you the easiest way to track
especially when you consider the necessity to providers is expanding rapidly into other Monetization
customers from the moment they get your
stave off the ‘creepy factor’. avenues, most of which are mobile.
marketing communications right through to
At the Conference, you’ll examine the most their transactions – and highlight the wealth But as the mobile takes over from
popular incentives to persuade people to keep of valuable data you’ll generate along the traditional PNDs, where is the revenue
going to come from? Event at a
LBS switched on – including couponing, daily way. Or to put it another way, you’ll be able
Glance
deals and QR codes – that offer value for the to demonstrate ROI from your marketing Are drivers a good target for in-car
user, and tread the fine line between engaging campaigns and profit from behavioral analytics advertising? Is the car ready to be a
and annoying. that illustrate the impact of your strategies on platform for the social revolution? Which
mobile users. connected car technologies will lead the Agenda
You’ll also get up-to-speed with the latest
tools and techniques for LBS customer You’ll also hear the latest about the latest way for the driver experience? How will
engagement: From augmented reality to technological news and forecasts: Is it NFC the mobile adapt to drivers in the future?
scavenger hunts, new ideas are appearing that’s going to drive this? Or will the next And with Siri promising to be speaking
almost every day. Which are worth closer stage in mobile payments be facilitated by to us through our car speakers, is voice Networking
investigation? And which are passing fads? scavenger hunts? Or perhaps ‘closing the loop’ recognition the next big thing in the car? Opportunties
Our experts will help you assess what’s out will revolve around the digital wallet, where
So many questions. And all
there, and how you can take advantage. multiple mobile payments solutions come
together? the answers at The Location Expert
Business Summit USA. Speakers
Come and find out what our experts think will
happen next – and the likely timescale. Reserve your place today.
Register Now
“The summit provided good insight into the views and industry
leaders as to the issues and roadmaps facing the industry”
Mark Shepard, Senior Commercial Manager, Sensis
Click here to view the full agenda and list of speakers Æ Å Previous Next Æ

5. Day 1 - October 16 - 9am-7pm
Case -Study Panel Debate
Find Out How Big 5 Sporting Goods Future Prospects for Consumer
Is Using Couponing To Increase Foot Engagement In a Location-Enabled World
Traffic And Encourage Brand Loyalty • Golden rules that will tempt and persuade people
• A practical snapshot of the mobile marketing to disclose their location – and what you absolutely
Event
landscape from a retailers point of view must not do
Overview
• Understand the retailer conundrum; what to • Couponing and mobile rewards: What kind of offers
do, when to do it and how to evaluate mobile incentivize consumers to engage in location based
initiatives services whilst simultaneously enhancing brand
loyalty
• Decide if mobile couponing is right for your Monetization
brand and exploit this growing trend • Going beyond location: How to create a holistic
Rikke Alderson, Director Digital Marketing,
customer experience by drawing on the full range of Presentation
mobile technologies
Big 5 Sporting Goods Corporation
• Innovative ways to incorporate augmented reality into The Answer to Indoor Positioning:
An Expert Guide to the Technologies Event at a
Case-Study your location-aware campaigns and services Glance
David Teichner, CEO, Yowza!! Which Enable Indoor Location.
The Role of Location Based Services
Scott Gatz, CEO, Gaycities • Bringing the social network indoors:
for a Multi-Location Brand
Extend your social reach for a fully integrated
• Find out about Cinnabon’s SoLoMo efforts over Networking Coffee Break indoor experience Agenda
the past year; see the results they have had, • Learn how to make the most out of micro
and discover how this has impacted their future
Presentations and Panel Debate
advertising to increase your business profits
strategy Avoid Data Overload: Understand Where • Hear successful case-studies on the use of a
• Understand how multi-location brands can The Real Value of Geo Data Lies commercial indoor application, and find out Networking
achieve complete accuracy, specifically how specific challenges are being overcome. Opportunties
eliminating inaccurate geo-codes and duplicate • Practical information on the best ways to obtain,
store and deliver data in a fragmented industry, to Rob Palfreyman, CEO Co-founder, Sensewhere
venues which represent a huge barrier to
customer engagement increase efficiency and stay competitive
Networking Coffee Break Expert
• Listen to innovative methods on how to increase • Determine how delivery and usage of location data
consumer engagement and venue optimization is changing for optimum efficiency and productivity Speakers
• Find out how Cinnabon brought about a 650% • Learn how to optimize big data to overcome the
increase in consumer engagement levels quality vs. quantity battle
over 8 months and put these strategies to use • Improve accuracy, turnaround, data quality and data
immediately delivery to provide the best location offering and see Register Now
Rachel Hadley, PR/Corp Comm Manager, Cinnabon maximum ROI on your solution
David Peterson, CEO, Sense Networks
Brian Wool, VP of Content Distribution, Localeze
Networking Roundtable Lunch
Click here to view the full agenda and list of speakers Æ Next Æ

6. Day 1 cont... Day 2 - October 17 - 9am-5pm
Presentations and Panel Debate Panel Debate Case-Study
Opening up the Indoors for Location Capitalizing on Location: Turning LBS Next Level Geo-location and Content
Services into Profit Optimization: Learn How to Increase
• With Apple, Google and Nokia all making strides • Free vs. Premium vs. Freemium: Which model Relevancy and Consumer Engagement
– and serious investment – indoors, will this is best equipped to deliver maximum revenue • Discover how to utilize Mobile Web, Smartphone
turn out to be the Holy Grail for LBS? to your business? Event
Application and LBS social services to maximize
• Wi-Fi, RFI, or Bluetooth: Analyze the prime Overview
• Fight the free monster: Understand how to guest engagement and increase sales.
technologies that facilitate indoor positioning, add the type of value – and content – that • Hear strategies used to overcome LBS
and compare – and contrast – the infrastructure
makes consumers eager to pay challenges when activating location-based
requirements
• Revenue optimization: How to achieve platforms on a global scale.
• Incorporate your own content into indoor Monetization
mapping solutions and understand how to maximum revenue from your existing user • KPI selection, content effectiveness and
dominate the indoor consumer experience network – what else should you do? measuring mobile engagement - benefit
• Uncover the marketing potential of indoor • Sponsorship, lead generation or affiliate from best practices in user engagement and
location: Effective use of proximity advertising revenue: Identify the most appropriate niches reception.
Event at a
to entice prospective customers in the LBS ecosystem and ensure your • Insights as to how The Ritz-Carlton is leveraging Glance
• From indoors to outside – and back again: How business plays to its strengths expertise at the local (hotel) level to create
to create a seamless user experience advanced location-based services and content.
• Vertical markets: Gets to grips with the
• Can the crowd-sourced model work for the verticals that offer your business the highest • Merging mobile and social: learn from real life
indoor space as well as it has outdoors – or examples of how LBS and social platforms can Agenda
potential profit – special focus on retail,
are verified maps the only genuinely reliable be used together.
consumer packaged goods, automotive
solution? and travel Christoph Heyn, Corporate Manager, E-Commerce
Ankit Agarwal, CEO, Micello Marketing, The Ritz-Carlton Hotel Company
Igor Glubochansky, Executive Director, Advanced
Josh Marti, CEO, Point Inside mobility Solutions, ATT Networking Coffee Break
Networking
Rich Kang, Director of Innovation, Opportunties
Josh Marti, CEO, Point Inside
Caesars Entertainment Corporation Presentations and Panel Debate
Understand How Brands can Integrate
Location Based Marketing and Expert
Speakers
Demonstrate ROI
• Bridge the communications gap between
brands, agencies and technology providers
to deliver effective solutions that are easy to Register Now
monitor and measure
• The reality of targeted advertising: Analyze
SMS, check-in and geo-fencing, and determine
which are the most viable solutions for your
business
Click here to view the full agenda and list of speakers Æ Å Previous Next Æ

7. Day 2 cont...
Presentations and Panel Debate cont... Presentation Panel Debate
• Bring contextual relevancy and personalization into LBS Gaming and Augmented Death of the PND: What Does it Mean for the
your LBS campaign – and measure the increase in
your conversion rates
Reality: Another Monetization LBS Industry?
• Connect the dots: How difficult is it to provide a Strategy? • Which other verticals can map and content providers
fully integrated and connected experience for the • Reach the full potential of LBS successfully target to replace declining PND sales?
user, and how is the picture changing? gamification: Get to grips with • Optimize content delivery from the mobile to the car: Expert Event
• Partnerships: Select the best people to help you working business models and analysis on technologies that support the connected car Overview
maximize your exposure across a fragmented capitalize from other players’ • The social revolution inside the car and the importance of
ecosystem experiences local search: How will the mobile adapt to driver needs?
• Keep your users on-side: How to build contextual, • Hear real life examples of how • Voice recognition and personal assistants: Are these the
socially-relevant consumer profiles without LBS gaming can drive mobility to next plateau for in-car navigation? Monetization
alienating the people you need to monitor sponsored locations for virtual and • How to engage drivers effectively – without risking
Surojit Chatterjee, Head of Global Mobile Search Ads physical prizes. their safety
Product, Google • Discover how AR can be used • Pinpoint location enabled advertising opportunities as the
as a vision-based interaction for Event at a
Amber Case, CEO Founder, Geoloqi car becomes an LBS platform
brands at certain locations, turning Glance
Eli Portnoy, CEO Co Founder, Think Near Andreas Winkler, Senior Advanced Technology Officer,
everyday consumer items into BMW Technology Office
Janet Caputo, Social Media Marketing Director, triggers for rewards.
Time Out North America Di-Ann Eisnor, VP Community Geographer, Waze
Brian Selzer, President Co-Founder, Agenda
Frankie James, Staff Researcher, General Motors
Presentation Ogmento
Mike Ghaffary, Director of Business Development, Yelp
‘Close the Loop’ Technologies that Presentation
Facilitate Advanced Tracking and Analytics Presentation
Discover the Full Potential Networking
• Understand the benefits of ‘closing the loop’ in of Proximity for 2012 and A Market Overview on the Evolution of Driver
Opportunties
respect of data collection and consumer analytics Beyond Navigation
• How to leverage mobile for multi-channel payment • Understand how PND makers have failed to react to the
solutions • Find out how to utilise social and
location data to create value and threat posed by smartphones, and how automotive OEMs Expert
• NFC, the digital wallet and SMS payments: Analyze will respond to this threat
which mobile payment technology is best suited
personalized experiences. Speakers
• The implications of proximity and • Friend or foe? Determine the implications of Apple,
to seal the deal for your location based marketing Google, and Microsoft entering the automotive space and
campaigns reality; comparing the value of who
is here now vs. who people actually what this means for your business
• Coupon and reward redemption: From distribution • Become an expert in the differentiating features of car and
to transaction – how can you best take advantage of
spend their time with. Register Now
• Get to grips with the interactions pedestrian mobile navigation.
this next stage in mobile payments?
and opportunities presented by • Innovative methods to monetize without distracting drivers
Speakers for this session to be confirmed, please check in a connected vehicle, and find out what consumers really
temporal proximity networks.
here for further updates think about voice recognition
Brett Martin, CEO Co-founder, Sonar
Networking Roundtable Lunch John Canali, Senior Analyst, Strategy Analytics
Click here to view the full agenda and list of speakers Æ Å Previous Next Æ

8. Networking Opportunities You Cannot Afford To Miss
The Location Business Summit unites Tech Providers, Developers, Agencies, Map Content Providers, Brands Retailers,
and the WHOLE MOBILE ECOSYSTEM for one simple reason – Because now, more than ever, mobile initiatives in retail rely
on forming cross-industry partnerships. And at this event our ample networking creates a perfect platform for you to meet
the right people and set those partnerships in motion.
Event
Overview
Pre-event networking Evening Networking
From Mobile LBS to navigation to At the end of an information-
location analytics to crowd sourcing; packed first day this informal Monetization
our community members are the reception is the perfect
world’s leading location experts opportunity for you to meet your
from across multiple industries. fellow attendees, see the products Event at a
Glance
Making meetings has never been on offer and discuss the issues
easier, with the exclusive online that have been raised.
networking service that you will be Conference Agenda
able to access to 2 weeks before the networking Exhibition
event. You can see who is attending, Our ample networking breaks give networking
send networking requests, make you more time to walk the floor, Networking
Our intimate exhibition area gives
appointments with attendees, find talk to people that matter and Opportunties
you space to meet the service
delegates by a range of criteria, add build relationships for long term providers that will help take
important people to a key contacts success. You will have 20+ hours your business to the next level, Expert
list and easily locate sponsors and of valuable networking time, so you Speakers
as well as providing an informal
exhibitors…all before you even arrive can plan your time effectively to networking area.
at the conference. have those important meetings and
It’s a perfect way to break the ice and take full advantage of the coffee Register Now
make sure you hit the ground running and lunch breaks. Space is very limited in the
when you meet at the show! exhibition hall. For more
information on exhibiting or
sponsoring click here to email
David Murdoch.
Click here to view the full agenda and list of speakers Æ

9. Top speakers from tech providers, retailers and marketing agencies
A wealth of knowledge provided by 25+ industry innovators… Hear from these Top Brands
Rikke Alderson,
Rikke Alderson, Mike Ghaffary, John Canali, Di-Ann Eisnor, Director Digital Marketing,
Director Digital Director of Senior Analyst, VP Community Big 5 Sporting Goods Corporation
Marketing, Business Strategy Analytics Geographer,
Event
Big 5 Sporting Development, Waze Overview
Rob Palfreyman, Rachel Hadley,
Goods Corporation Yelp
CEO Co-Founder, Amber Case, PR/Corp Comm Manager,
Rachel Hadley, Igor Glubochansky, Sensewhere CEO Cinnabon
PR/Corp Comm Executive Director, Co-Founder, Monetization
Scott Gatz,
Manager, Advanced Mobility Geoloqi Christoph Heyn,
CEO Founder, Corporate Manager of
Cinnabon Solutions, ATT
GayCities Andy Steuer, E-Commerce Marketing,
Christoph Heyn, Rich Kang, CEO The Ritz Carlton Hotel Company Event at a
Ankit Agarwal, Glance
Corporate Manager Director, Director of Co-Founder,
CEO,
of E-Commerce Innovation, Punchard Rich Kang,
Micello Director, Director of Innovation,
Marketing, Caesars
Eli Portnoy, Caesars Entertainment Corporation Agenda
The Ritz Carlton Entertainment Josh Marti,
CEO
Hotel Company Corporation CEO Co-Founder,
Co-Founder,
PointInside Janet Caputo,
Janet Caputo, Andreas Winkler, Think Near Social Media Marketing Director, Networking
Social Media Senior Advanced David Teichner, Time Out North America Opportunties
Brian Selzer,
Marketing Director, Technology CEO,
President,
Time Out North Engineer, Yowza!!
Co-Founder, Andreas Winkler,
America BMW Group Expert
David Peterson, Ogmento Senior Advanced Technology Engineer,
Technology Office BMW Group Technology Office Speakers
Surojit Chatterjee, CEO,
Brian Wool,
Head of Global Frankie James, Sense Networks
VP of Content
Mobile Search Ads Staff Researcher, Frankie James,
Brett Martin, Distribution, Register Now
Product, General Motors Staff Researcher,
CEO Co-Founder, Localeze General Motors
Google
Sonar
…. And this is just the start, more speakers are being added every day
Click here for an updated version of the speaker list Æ

10. The Location Business Summit USA save $300
Hyatt Place, San Jose October 16-17, 2012 register before
FRIDAY 24TH 2012
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