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Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
- 3. Blogging at your school
- 5. Photo Credit:Thomas Hawk Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ”
- 6. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketing
- 13. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketing
- 14. “...create content that people actually want to see.”
- 15. “So how does this relate to social media?”
- 16. What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." http://en.wikipedia.org/wiki/Social_media
- 18. How big has the conversation become?
- 19. 0 240 480 720 960 1200 April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013 *million! Source: Facebook http://www.facebook.com/press/info.php?timeline
- 20. 0 120 240 360 480 600 April 2009 April 2010 September 2011 April 2012 May 2013 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
- 21. 0 500 1000 1500 2000 2500 Don’t Blog Blog 55% more website visitors for companies that blog
- 22. Organizations that blog 16 to 20 times per month get more than 2xmore traffic than those that blog fewer than 4x per month
- 23. “What has this meant to schools?”
- 24. Racing to 2000 fans! Tweeting to 1000 followers!
- 25. Connect with our school!
- 26. What do you do when you get there?
- 29. Create, curate & share compelling content.
- 31. Build a culture that shows rather than tells.
- 32. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/ Show rather than tell.
- 33. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397
- 34. Show rather than tell.
- 36. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494
- 38. Organizations that blog 16 to 20 times per month get more than 2xmore traffic than those that blog fewer than 4x per month
- 39. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertise
- 40. Gould Academy
- 43. Image credit: Gould Academy
- 44. Glog Notes Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000 views in first 4 years Image credit: Gould Academy
- 45. David Bill & Pete Smith twitter.com/dcinc66 twitter.com/pesmith
- 46. SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION Photo Credit: Worcester Academy www.flickr.com/photos/worcesteracademy/3199600717
- 48. USA Today January 13, 2009
- 49. NBC WHGH, Ch7 Boston January 13, 2009
- 50. National Post Canada January 14, 2009
- 51. PBS News Hour Extra January 14, 2009
- 52. CBS - WBZTV Channel 4 Boston January 16, 2009
- 53. 18
- 55. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertise