2. Personal Selling
An in-person, face – to – face
communication between a seller and
a consumer; element of promotion
wherein the salesperson become the
link between the customer and the
business.
5. Event Coordinators
Full time staff person in the city hosting
the event and/or the venue who
works with the event’s sponsor to
plan the event.
6. Sponsorship
Underwriting an event for the purpose
of gaining positive association for a
brand with the event, the
participants, and/or the attendees.
7. Sponsor
A person, organization, or business that
gives money or donates products and
services to another person,
organization, or event in exchange for
public recognition.
14. Trade Shows
Major events where people in a related
industry meet to show their products,
exchange ideas, and learn about the
latest trends.
15. Promotion
Ways to make customers aware of
products and encourage them to buy;
using advertising and other forms of
communication to distribute
information about products, services,
images, and ideas to achieve a
desired outcome; the process of
making customers aware of a
product, service, or event.