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Unit 4 Customer Service

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Working With Customers Unit 4
The Marketing Concept ,[object Object],[object Object],[object Object]
Quick Facts ,[object Object],[object Object],[object Object]
Marketing Concept ,[object Object],[object Object]
Maintain Relationships ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Focus ,[object Object],[object Object],[object Object]
Breakeven Point ,[object Object]
Remember This ,[object Object],[object Object]
Different Type of Competition ,[object Object],[object Object],[object Object]
Opportunity Cost ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Another Question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Customer’s Needs ,[object Object],[object Object],[object Object]
Economic Market ,[object Object]
What Must Marketing Do? ,[object Object],[object Object],[object Object],[object Object]
Benefits Derived ,[object Object],[object Object],[object Object]
Comparative Advantage ,[object Object],[object Object]
Maslow’s Hierarchy of Needs Pyramid
Buying Motives ,[object Object],[object Object],[object Object],[object Object]
Buying Motives Con’t ,[object Object],[object Object]
Gathering Information ,[object Object],[object Object],[object Object],[object Object]
Types of Data ,[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Another Question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Markets ,[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object]
Market Segment ,[object Object],[object Object],[object Object],[object Object]
Geographic Segmentation ,[object Object],[object Object],[object Object],[object Object]
Demographic Segmentation ,[object Object]
Psychographics Segmentations ,[object Object]
Behavioral-Based Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Share ,[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Another Question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object]
Customer Service Gap ,[object Object]
Bad Examples of Customer Service ,[object Object],[object Object],[object Object],[object Object]
Principles to Good Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
More Principles to Good Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Another Question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Unit 4 Customer Service

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