2. Lisa Isbell
Inbound Strategy Director, Spot On LLC
@GoogleeEyes
@thespotonagency
http://www.thespotonagency.com
http://www.facebook.com/thespotonagency
http://www.linkedin/in/lisaisbell
3. Inbound Marketing
A strategy for using
a website, social
media, email and
other online tools
to generate leads
and customers.
Brian Halligan, founding
partner and CEO of Hubspot
coined the term in 2005
5. The Marketerette
Hubspot produced Bachelorette
spoof video.
Inbound marketing wins out over
outbound to get the rose!
http://www.youtube.com/wat
ch?v=lVwUnl_0eNo
7. What’s in it for You.
Career Path in a GROWING
industry.
School of hard-knocks and
passion can pave the way if
money for education is lacking.
A job you love!
Autonomy, flexibility and other
perks.
8. Learn Inbound Marketing Skills
Learn inbound marketing on your own ~ it’s FREE.
http://academy.hubspot.com/certification
Read Hubspot’s blog.
http://blog.hubspot.com/
Explore the Internet (search the term inbound
marketing).
Seek Intern opportunities – Hubspot partner
agencies and businesses using the software.
Build your own inbound marketing campaign –
blog & social media or offer to help out a
charitable organization with theirs.
Develop excellent written communication skills