Hyundai Card uses several gamification mechanics to engage users, including points systems to earn rewards, levels that visually represent a user's progress and spending history, and onboarding with simple questions to help new users. Challenges promoted through commercials and cultural projects give users goals to work towards. Social features and opportunities to use rewards at partner companies encourage continued and frequent card use. However, leaderboards and badges are not strongly incorporated into the Hyundai Card service.

1. Gamification MDA - Mechanics
Chung Won Hee

2. 1. Points
Card Design can show the user’s Cash Score.
Redeemable Points – M Point / X Cashback
Customers can save and use M Point at partnership companies.
Customers can earn and use X Cashback like cash at partnership companies.

3. 2. Levels
Card Design can show the user’s Level also Cash score.

4. 3. Onboarding
Easy UI and Simple Questions help beginners and visitors.

5. 4. Challenges and Quests
Hyundai Card give Challenges to users by TV Commercials.
Hyundai Card Culture Project is the most famous Quests.

6. 5. Social Engagement Loops
Provide differentiated services like Library and Museum to only Hyundai Card users.
Hyundai Card Members and their friends are specially serviced.
M Points and X Cashbacks lead continuous and frequent use.

7. 6. Leaderboards / Badges
It is hard to find something engaged to the leaderboards and badges in the Hyundai Card service system.

8. The Most Popular Credit Card – Hyundai Card
Hyundai Card is the Most Famous and Popular Credit Card Service.
5 Things of Gamification Mechanics are the Key of the Success.

9. Thank you.