Overview of social media marketing for business: - Developing a strategy - Choosing/Establishing goals - Features & Benefits of popular networks - Selecting your first channel - Monitoring & responding

1. Internet Marketing 101:
Social Media Basics

2. The Whole Brain Group
Delivers premium design & digital marketing
services to growing companies, using strong
in-house technical expertise and a results-
driven process.

3. What we do

4. What we do
PPC & Keyword Strategy Tech Support
Social Media Google Analytics
Video
Engagement
SEO
Training
Integrated Digital
Blogging
Mobile Apps
WordPress Development
Content Marketing
Pay-Per- Social Media
Google AdWords Reporting
Web Design
Design
Results Monitoring Lead Generation

5. Our Difference
• Technology is in our company DNA
• We love to collaborate
• We are perfectionists at heart
• Process makes us happy
• Results make us even happier

6. Our Team
Right Brain (Creative) + Left Brain (Geeky) =
Whole Brain Goodness!

7. And now the basics...
1. What is Social Media? Why should you be using it?
2. How do you get started?
3. What are the most popular channels and how are they used
for business marketing?
4. How do you monitor and control what’s being said?

8. What does social media look like?
Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5

9. Why Social Media?
✓ Listen to & Learn from others in your field (monitoring)
✓ Build relationships & engage customers
✓ Increased traffic to your website and/or blog (improved search
engine ranking)
✓ Establish expertise
✓ Market your products or services
✓ Recruit new employees
✓ Create fans & followers who can help you spread your message

10. Where Do I Start?
Decide on your overall goal
Do your research (competitors)
Document your strategy
Start your first channel

11. Our Process - Social Media Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter

12. Our Process - Social Media Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter Annually

13. Our Process - Social Media Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic

14. Our Process - Social Media Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic
Monthly

15. Our Process - Social Media Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter

16. Our Process - Social Media Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter Quarterly

17. Follow a Smart Process
✓ Save time
✓ Stay on track
✓ Focus on measurable results

18. What are your goals for social media?
✓ Find new customers
✓ Increase the size of your network
✓ Engage with current customers
✓ Market a product or service
✓ Recruit candidates for employment
✓ Establish expertise & thought leadership

19. Why we like Fo r Individuals
• Your professional snapshot/your digital resume
• Share what’s new/exciting with you & your company
(professionally)
• Connect and engage with professional contacts
• Build your referral network
• Get more than a business card & handshake at networking
events
• Quick background checks (work history, interests,
recommendations)
• Emphasize your expertise
• Help spread the word about company news & job postings

20. Why we like For Comp anies
• Your company’s professional profile
• Display feeds from company Twitter account, blog, news, etc.
• Product & Service listings with displayed recommendations from
happy customers
• Careers page: Branding, employee quotes, videos, postings, etc.
• Sharing job postings is really easy for individuals
• Search for candidates even if they haven’t applied - see how they
may be connected to others in your company
• Advertise to business professionals who fit demographic criteria

21. Recommendations
Banner Images
Service Listings

22. Why we like
• Listening, learning about topics of interest & trends
• Connecting with like-minded people
• Stay on top of what your clients & colleagues are up to
• Establishing expertise
• Reciprocal relationships - help others, they help you
• Spreading the word about your business, events, news
• Customer engagement - respond to concerns, post specials &
coupons
• Drive traffic to your blog or website

24. Why we like
• Connect with consumers, right where they are
• Spread the word about your business, news, events
• Customer engagement - ask questions, encourage
participation, contests
• Your fans help you spread the word when you engage with
them
• Lots of integration options for your website or blog
• Targeted advertising

25. Why we like
• More people watch videos on YouTube than conduct
Google searches each year
• Visual representation of what makes your company
products or services cool or unique
• Customer & Employee testimonials are more powerful in
video
• Helps your natural search engine rankings
• Add videos hosted on YouTube to your other channels to
enhance them

26. Monitoring & Responding the good, bad, & ugly
To
• Facebook: Admins get alerts
• Twitter: CoTweet or Twilert
• Hyperalerts: Facebook
• Google Alerts: Anywhere on the internet (not real time)
• Be positive & responsive
• Opportunities & teaching moments
• Don’t delete negative comments unless they are spam or
inappropriate
• Have a policy so everyone is on the same page

27. Monitor Social Engagement
• Monitor conversation about your
brand
• Find like-minded people to engage
with
• Discover content to learn from &
There are tons of tools out
there, but these are the ones
we use with our clients.

28. What Have We Learned?
• Observe what other businesses are doing
• Start slowly - don’t try to learn 5 systems at once
• Have a strategy - stay focused and delegate wisely
• Make sure you have time and resources set aside
• Make sure your website is modernized & adaptable
• Understand the return on your investment
• Track, Analyze, and Adjust

29. Talk to me
Marisa Smith, Owner & Founder
msmith@thewholebraingroup.co
@thewholebraingroup
@wholebrainprez

30. Now What??

31. Download our Free eBook
The Essential Step-by-Step Guide to Internet Marketing
Whether your business is just getting started with internet marketing or you just
want to brush up on the basics, this eBook can serve as your essential guide to
setting up and implementing a successful internet marketing strategy, step-by-step!
You will learn how to:
✓ Implement a keyword strategy
✓ Optimize your website & get found on search engines
✓ Create awesome shareable content
✓ & much more
http://info.thewholebraingroup.com/free-internet-marketing-ebook-
request
Scan QR code with your smartphone
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The Step-by-Step Internet Marketing Guide is brought to you by
The Whole Brain Group & HubSpot to help your business achieve success online.

32. Request a free consultation Your free 30-minute
Talk to a Whole Brain Group expert about how your company consultation will help you
identify problem areas, and
can develop, manage, and execute complex web marketing
identify next steps for taking
strategies with a strong focus on goals such as: your digital marketing to the
✓ Getting more qualified leads next level.
✓ Getting measurable results from your marketing
investment
✓ Launching a new product or service
✓ Standing out from the competition
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