Google has announced their new AdWords for video advertising on YouTube. The system will work similar to the traditional paid search, where you only pay for actual clicks to your website regardless of how many times your ad is shown.
2. It used to be that you needed big bucks to advertise via video.
The internet has certainly changed that, but you have still always
needed a substantial investment to get a quality commercial completed
and actually scene by anyone.
http://www.wikimotive.net
3. Well, Google is working to change all that, and it should make a
big splash in the world of online marketing.
http://www.wikimotive.net
4. Google has announced their new AdWords for video advertising
on YouTube.
http://www.wikimotive.net
5. The system will work similar to the traditional paid search, where
you only pay for actual clicks to your website regardless of how
many times your ad is shown.
http://www.wikimotive.net
6. With AdWords for video’s TrueView system, you will only pay for
complete views of your video.
If anyone skips ahead or doesn’t get through the full 30 seconds, you
won’t be charged a dime.
http://www.wikimotive.net
7. In previous years, it was difficult to market to any specific
demographic on YouTube.
This was because most visitors to the site were simply casual viewers
with no log-in information, but that is no longer the case.
http://www.wikimotive.net
8. Now, Google and YouTube accounts are linked, creating between
five and ten times more logged-in users visiting the site.
This results in a large swath of demographic data to pull out and market
to.
http://www.wikimotive.net
9. For those of you who want to give it a try, Google is making it
relatively painless.
• All you need to set-up is an active YouTube account.
• You simply go to AdWords.
• Google.com/Video and link AdWords to your YouTube account.
http://www.wikimotive.net
10. To incentivize people to give it a try, Google is also offering up
about $75 per account of free advertising to early adopters.
http://www.wikimotive.net
11. Just remember to make sure your ad is immediately engaging, or
it’s going to be skipped every time.
Sure you won’t lose any money that way, but you wont make it either.
http://www.wikimotive.net
12. Contact Timothy Martell
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About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.