SlideShare a Scribd company logo
1 of 19
Inbound Marketing For Auto Dealers http://www.wikimotive.net
2011 we saw massive adoption of smartphones by consumers.  Ref:  http://googlemobileads.blogspot.com/2011/12/analyzing-christmas-presents-make-merry.html   According to Google - "An analysis of UK search volumes on desktop versus mobile has found that in November 2011 mobile searches on popular Christmas gifts represented 14.60% of the online total – a jump from 1.83% in 2008 and still growing steadily."
The writing is on the wall - traditional outbound marketing channels like TV, radio, print, newspaper, etc are no longer effective and are way too expensive.
Consumers are spending more and more time online - on social media using their computers and smartphones.  Auto dealers have to embrace inbound marketing - which covers an array of practices and technologies - Blogs, SEO, Twitter, Facebook, Online Press Release, Classifieds, SMS, Mobile Websites, and more as described below.  Inbound Marketing is a set of techniques used so that a customer can find you - online and using smartphones. 
Here are some drawbacks of traditional marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We examine some Inbound Marketing techniques Auto Dealers must be looking into for 2012..
1 On Page SEO   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 Online Press Release   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To summarize things - Auto Dealer should take advantage of online press release systems for their Automotive SEO strategies.
3 Facebook Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Facebook Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Facebook Marketing??
4 Twitter Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Following ways Auto Dealers can benefit from Twitter..
5 YouTube (Video) Optimization   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some Stats:
6 Content Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your content should be naturally flowing and provide an enjoyable user experience.
7 Microsites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auto Dealer Website
8 Classifieds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Mobile Websites  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Mobile Apps  Today's customers like to get the information quickly and conveniently. Mobile apps can be the communication tool between auto dealers and their potential customers. Below given some Mobile App Functionality..   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11 QR Codes  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With Mobile technology - Inbound Marketing is getting more and more personalized, customized and targeted. 
Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads.  About Timothy Email

More Related Content

More from Wikimotive - A Digital Marketing Company

More from Wikimotive - A Digital Marketing Company (9)

Twitter for Personal and Business Goals
Twitter for Personal and Business Goals Twitter for Personal and Business Goals
Twitter for Personal and Business Goals
 
Nissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - WikimotiveNissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - Wikimotive
 
9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers
 
3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing 3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing
 
7 Facebook Apps for Business
7 Facebook Apps for Business7 Facebook Apps for Business
7 Facebook Apps for Business
 
Benefits of Online Press Release
Benefits of Online Press Release Benefits of Online Press Release
Benefits of Online Press Release
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score Optimization
 
Top 8 Uses of Blogs
Top 8 Uses of BlogsTop 8 Uses of Blogs
Top 8 Uses of Blogs
 
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media MarketingThe Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
 

Recently uploaded

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Recently uploaded (20)

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 

Inbound Marketing For Auto Dealers

  • 1. Inbound Marketing For Auto Dealers http://www.wikimotive.net
  • 2. 2011 we saw massive adoption of smartphones by consumers.  Ref: http://googlemobileads.blogspot.com/2011/12/analyzing-christmas-presents-make-merry.html According to Google - "An analysis of UK search volumes on desktop versus mobile has found that in November 2011 mobile searches on popular Christmas gifts represented 14.60% of the online total – a jump from 1.83% in 2008 and still growing steadily."
  • 3. The writing is on the wall - traditional outbound marketing channels like TV, radio, print, newspaper, etc are no longer effective and are way too expensive.
  • 4. Consumers are spending more and more time online - on social media using their computers and smartphones. Auto dealers have to embrace inbound marketing - which covers an array of practices and technologies - Blogs, SEO, Twitter, Facebook, Online Press Release, Classifieds, SMS, Mobile Websites, and more as described below.  Inbound Marketing is a set of techniques used so that a customer can find you - online and using smartphones. 
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. With Mobile technology - Inbound Marketing is getting more and more personalized, customized and targeted. 
  • 19. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email