2. More than a quarter of Australian
businesses now use social media to
recruit new staff
Two-thirds say social media should be
part of their recruitment strategy
(Stafford, 2012)
I Loves the ‘Diff. (2009). Telescope [Image]. Retrieved from http://farm3.staticflickr.com/2649/4107789914_b9af76e741_o.jpg

3. 60%35%
24%
1% others
Social media used by Australian
businesses for recruitment
(Stafford, 2012)

4. (Brassfield, 2012)
Neustadt-Geflüster. (2010). Commuters [Image]. Retrieved from http://bilder.anton-launer.de/2010-11-17-U-Bahn.jpg
To find candidates
who might not
otherwise apply
86%
Why do employers use social media for recruitment?

5. (Brassfield, 2012)
Chaci’s Memories. (2012). Baby in sink [Image].
Retrieved from http://3.bp.blogspot.com/-7OFc9TChNfw/T6PPcg3JmVI/AAAAAAAACwc/PSHSNJwNezo/s1600/face.jpg
To save cost
67%
Why do employers use social media for recruitment?

6. (Brassfield, 2012)
O’Blog. (2012). Maddie [Image]. Retrieved from
http://25.media.tumblr.com/tumblr_m53u97IqDf1r9164to1_1280.png
To target a specific
set of skills
52%
Why do employers use social media for recruitment?

7. Animals and birds pictures. (2012). Snail [Image]. Retrieved from http://www.animalpictures123.org/wp-content/uploads/2012/05/Magnifient-Snail.jpg
Taleea’s Marketing Solutions. (2012). Icons [Image]. Retrieved from http://www.taleeapaz.com/wp-content/uploads/2010/07/social-media-icons.jpg
Google study into recent promotions
(Saha, 2012)

8. Focus on Industrial Designers
Car Design Blog. (2009). Sketches [Image]. Retrieved from http://cardesignblog.files.wordpress.com/2008/07/product-design-sketches.jpg

9. Case Study
Daniel wants to be involved in
humanitarian design work in Nepal
MRAC. (2012). Young farmer [Image]. Retrieved from http://www.mrac.ca/sites/default/files/young_man_in_canola_field.jpg
Tim Huges Photography. (2012). Nepal [Image]. Retrieved from http://www.timhughes.com.au/data/photos/95_1nepal08_7599_edit.jpg
Gavin Gough Photography. (2012). Nepalese girl [Image]. Retrieved from http://www.gavingough.com/wp-content/uploads//2012/04/110703-gg-homepage-6.jpg
Social Entrepreneurialship Forum. (2010). Car parts incubator [Image]. Retrieved from http://www.seforum.sg/wp-content/uploads/2010/10/infant_isolette_2.jpg

10. Daniel’s Career Strategy
Build online networks
Chad Luckie. (2012). LinkedIn Profile [Image]. Retrieved from http://chadluckie.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-17-at-1.48.04-PM.png

11. Daniel’s Career Strategy
Join like-minded communities
http://www.design21sdn.com/

12. Daniel’s Career Strategy
Showcase and promote creations
www.coroflot.com

13. Daniel’s Career Strategy
Showcase and promote creations
www.3dvia.com

14. Daniel’s Career Strategy
Showcase and promote creations
www.core77.com
inhabitat.com

15. Daniel’s Career Strategy
Showcase and promote creations
vimeo.com

16. Daniel’s Career Strategy
Showcase and promote creations
(GraemeAnthonyCVIV, 2010)

17. video

18. Daniel’s Career Strategy
http://utilitarianthings.tumblr.com/
Find your voice

19. Daniel’s Career Strategy
Participate in competitions+collaborations
(Core77, 2012)
2012 Core77
Social Impact
Award
Winner (Pro)
Eliodomestico - Gabriele Diamanti

20. Daniel’s Career Strategy
www.openideo.com
Participate in competitions+collaborations

21. Personal Branding
The Sartorialist. (2011). On the Street [Image]. Retrieved from http://media-cache-lt0.pinterest.com/upload/217298750740734466_cqTPONqa_c.jpg
find your niche
and passion
be authentic
be consistent
be professional,
think quality

22. Exhibition-ISM. (2012). Totems [Image]. Retrieved from http://25.media.tumblr.com/tumblr_mabgr2FHyu1qe31lco3_1280.jpg
Conclusion
Social media platforms enable
enhanced networking,
self-promotion, learning
and job-seeking
Select a manageable number
of platforms
Optimum mix depends on your
specific career plan
Manage your personal brand

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