A benchmark study assessing how UK technology companies are using social media marketing

1. Putting the ‘social’ into social media By Wildfire www.wildfirepr.co.uk/tech_social_media

2. Social media has taken the world by storm 27.3 million tweets every day 3.5bn pieces of content shared on Facebook every week IfFacebook was a country it’d be the third most populated place in the world

3. It’s no surprise brands want to get involved 70% of bloggers talk about brands on their blogs 78% of consumers trust peer recommendations, only 14% trust adverts 58% say they’re better known in their industry because of their blog

4. BUT

5. Brands aren’t Being social!

6. Only 43% of UK tech brands with Twitter accounts actually engage

7. 66% of Facebook accounts had comments from fans But only 25%of brands responded

8. They are still using old ‘push’ methods

9. 60% of UK tech brands only use Facebook to ‘distribute’ content

10. 57% of companies use Twitter as a one-way communications channel

11. Now’s the time to:

12. Listen

13. and…

14. Engage

15. Download the research from: www.wildfirepr.co.uk/tech_social_media

16. Thanks to the following for some great pictures: http://www.flickr.com/photos/havovubu/3728604649/ http://www.flickr.com/photos/wilhelmja/328183314/ http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/polinasergeeva/3052378826/ http://www.flickr.com/photos/international-festival/3049903729/ http://www.flickr.com/photos/schani/33622729/ http://www.flickr.com/photos/spine/263214639/ http://www.flickr.com/photos/liebedich/3679711527/ http://www.flickr.com/photos/whatcouldgowrong/2245309248/ http://www.flickr.com/photos/stephenliveshere/425100210/ http://www.flickr.com/photos/aussiegall/542234036/

17. http://www.wildfirepr.co.uk Twitter – http://www.twitter.com/wildfirepr Blog – http://blog.wildfirepr.co.uk