How to build your sales pipeline with social and emerging media
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Learn how to build your sales pipeline by using these social media tips and best practices from a panel of experts.
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How to build your sales pipeline with social and emerging media
- 1. How to Build Your Sales Pipeline with Social and Emerging Media Moderated by: Laura Horton Marketing Manager, Pardot
- 2. Panelists Chris UschanDirector of Online Marketing Courtney WileyDirector of Digital Marketing Rob MacEwan Managing Director
- 3. Chris Uschan
- 10. Commitment (Time, Length, Execs)
- 11. Support Biz Objectives
- 14. Learn
- 15. Try – Fail – Try
- 16. Measure, learn, adapt
- 17. Can’t do everything
- 18. Pick a few, do them well!
- 19. Junta42
- 20. SmartBriefs
- 21. Hubspot
- 22. Chris Brogan
- 24. WOM - Andy Sernovitz
- 25. New Marketing – David Scott
- 26. Made to Stick – Chip Heath
- 27. Groundswell - Forrester
- 29. Social Media for B2B is the “New Normal” 33% visit social media sites to engage in research before making a purchasing decision. 47% say social media sites influence their decision to purchase from a specific company. 26% have changed their minds about a purchasing decision after reading peer comments on a social media site.
- 30. B2B Marketers to Boost Spending
- 32. Search + connect to attract analysts, prospects, PR connects, customers
- 33. Establish business partnerships with like-minded organizations
- 34. Be everywhere all the time with hashtags and schedulers
- 35. Customer care inquiries, requests
- 36. Go deeper with RTs, @ mentions. “INgage” on a 1-to-1 level
- 37. Online Community and Chat
- 38. Find new customers through friends, provide micro-groups
- 39. Integrate social media results in search engines
- 40. Leverage Pardot data for immediate chat sessions
- 41. Facebook
- 42. “Like” customers and prospects, engage by leaving messages
- 44. Use photos to show off company culture
- 45. YouTube
- 46. Connect videos with landing pages
- 47. Increase search engine ranking + brand recognition
- 49. Generate exposure for brands, tag appropriately
- 50. Email marketing, prospecting via Pardot
- 51. Include social media channels on all outgoing emails, track links
- 52. Use new Pardot feature to quickly research prospectsDrive qualified traffic 2. Generate net new leads 3. Increase loyalty
- 53. Cost Savings Case Study INgage Networks has identified $10,000 per employee in cost savings and potential revenue AVAILABLE ONLINE at http://www.ingagenetworks.com/case-studies
- 54. Rob MacEwan
- 55. Engaging Social Media Users It’s not about selling – It’s about engaging Partners – Build your brand Thought Leaders – Learn from them Peers in Other Industries – Get referrals Competitors – Listen, Advance the Industry Customers – Promote them, Help them
- 57. Be Patient
- 58. Incorporate Social Content on your Site
- 59. Payoff is Longer Term
- 60. Figure it out now
- 63. Focus and keep relevant
- 65. Link to your landing pages and forms
- 66. Track your links to your content
- 67. Do Everything
- 68. Let users pick the type of content they want
- 69. Blog, Video, Whitepaper, Email, Seminar
- 70. It’s just another touch