1. Simplify Mobile Innovation
with Oracle Fusion
Middleware
Glenn Wong
Principal Sales Consultant
Oracle Systems Hong Kong

2. Agenda
 ORACLE MOBILE SOLUTION
 CUSTOMER CASE
 SUMMARY
2
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3. The Enterprise Evolution
The New Normal
Mainframe
3
Client/Server
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Web
Mobile
Things

4. Mobile & Cloud Computing
90% of CIO expect to
deploy more than 25
mobile apps in 2014.
By 2015 mobile app development
projects will outnumber native PC
projects by a ratio of 4-to-1.
Source: Forbes: Mobile Business Statistics For 2012
4
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Market for Cloud-based
Mobile Apps is
expected to grow by
88% from 2009 to 2014

5. Mobility Is A Significant Challenge for I.T.
Bring Your Own Device
(BYOD) Practices in 2011
74%
10%
74% Allow some
sort of BYOD
usage.
Less than 10%
“FULLY AWARE”
of the devices
accessing their
network
Forbes: Mobile Business Statistics For 2012
5
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Top Mobility
Challenges for CIOs
Securing
corporate
information
41%
Integrating with
other systems
31%
Supporting
multiple devices
Mobility is Expensive
41%
CIOs cited Mobility is
expensive & a critical
challenge
Up to$250
per device/ annually
28%
CIO Insight: Top Challenges of Enterprise Mobility, 2012
Includes cost of connectivity,
infrastructure and support
McKinsey, 2012: Mobility Disruption: A CIO Perspective

6. Shortcomings from current approaches
Tactical project based implementations
Silo’d mobile & ‘rest of IT’ architecture
Focus on mobile devices & UI yet no true BYOD strategy
High cost of implementing security but still not IT compliant
Connecting to enterprise is complex, time consuming & costly
6
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7. Oracle Mobile Solution
7
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8. Oracle Mobile Solution
MOBILE APPS
CRM
ERP
B2B
8
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MOBILE PLATFORM
MOBILE SECURITY

9. Oracle Mobile Applications
9
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10. Mobile Apps Today … More and More On The Way
PeopleSoft
PeopleSoft
EXPENSES
REQUISITIONS
PeopleSoft
PeopleSoft
APPROVAL
EXPENSES
Siebel CRM
Siebel CRM
SERVICE ORDERS
SERVICE REQUEST
STATUS
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS
PeopleSoft
PeopleSoft
COMPANY DIRECTORY
Siebel CRM
Siebel CRM
Siebel CRM
PeopleSoft
OPPORTUNITIES
PeopleSoft
APPROVAL
COMPANY
DIRECTORY
PHARMA SALES LIFE
SCIENCES
REQUISITIONS
PHARMA SALES REP
PeopleSoft
PeopleSoft
Siebel CRM
TIME REPORTING
PeopleSoft
TRAVEL CRM
Siebel AUTHORIZATION
PROJECTS
PHARMA SALES LIFE
SCIENCES
PHARMA SALES REP
Siebel CRM
JD Edwards
PeopleSoft
PeopleSoft
PeopleSoft
PeopleSoft
Siebel CRM
Siebel CRM
CONTACTS
FIELD SERVICE
EXPENSES
PAYMENT REQUEST
PROCUREMENT OFFICER
HOMEPAGE
TIME CARD
BENEFIT PLANS
MODIFICATION
CUSTOMER 360
MOBILE KNOWLEDGE
Siebel CRM
Siebel CRM
Siebel CRM
Siebel CRM
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS Suite
E-Business Suite
E-Business
TPM CONSUMER
GOODS
E-Business Suite
CONTACTS
FIELD SERVICE
REQUSITIONS
PO APPROVAL
SERVICE ORDERS
SAAS HCM
SAAS HCM
COMPANY DIRECTORY
WORKER PORTRAIT
SAAS HCM
JD Edwards
APPROVALS
REQUSITIONS
OPPORTUNITIES
Siebel CRM
SERVICE REQUEST
STATUS
E-Business Suite
E-Business Suite
PeopleSoft
LINE LEVEL MANAGER
Siebel CRM
Siebel CRM
JD Edwards
PeopleSoft
EXECUTIVE HOMEPAGE
Siebel CRM
TPM CONSUMER GOODS
SERVICE ORDERS
JD Edwards
PeopleSoft
CASH MANAGER
TRANSPORTATION
SAAS HCM
JD Edwards
RECRUITING
PO APPROVAL
AGILE PLM
REQUEST STATUS
SAAS HCM
SAAS HCM
E-Business Suite
GOALS
RESUME SCREENING
SERVICE ORDERS
ORDERS
SAAS HCM
E-Business Suite
CANDIDATE SCREENING
TRANSPORTATION
JD Edwards
EXPENSES
JD Edwards
JD Edwards
JD Edwards
JD Edwards
JD Edwards
JD Edwards
REQUISITIONS
SERVICE ORDERS
PURCHASE ORDERS
PO APPROVAL
SUPPLIER SELF SERVICE
PROJECTS ON THE GO
E-Business Suite
E-Business Suite
E-Business Suite
E-Business Suite
E-Business Suite
E-Business Suite ON THE GO E-Business Suite
PROJECTS
WAREHOUSE
SUPPLIER SELF SERVICE
E-Business Suite EXPENSES
AGILE PLM
E-Business Suite
COMPANY DIRECTORY
INTEGRATION
AGILE PLM
REQUEST STATUS
ORDERS
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
PeopleSoft
JD Edwards
E-Business Suite
SAAS HCM
RECRUITING
RESUME SCREENING
CANDIDATE SCREENING
SUCCESSION PLANNING
TIME CARD
INTERVIEW
MANAGEMENT
TALENT REVIEW
LEARNING
TIME CARD
MAINTENANCE SERVICE
REQUEST
EXPENSES
REQUISITION
APPROVALS
SAAS HCM
SAAS HCM
PeopleSoft
PeopleSoft
TIMECARD
BENEFIT PLANS
MODIFICATION
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
SAAS HCM
COMPANY
DIRECTORY
WORKER PORTRAIT
APPROVALS
RECRUITING
RESUME SCREENING
GOALS
CANDIDATE
SCREENING
PeopleSoft
Siebel CRM
Siebel CRM
JD Edwards
JD Edwards
E-Business Suite
E-Business Suite
E-Business Suite
E-Business Suite
SAAS HCM
GUIDED SELF SERVICE
PRM
CLIENTELLING
ASSET MANAGEMENT
WAREHOUSE INQUIRY
EXPENSES
ASSET MANAGEMENT
WORKER ABSENCES
WORKER PORTRAIT
WORKER ABSENCES
REQUISITIONS
10
SAAS HCM
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11. Oracle Mobile Platform
11
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12. Oracle Mobile Platform
One Platform, Any App, Any Data, Any Device – Secure
Multi-Channel
Maximize existing IT investments
NATIVE, WEB, HYBRID
 Develop cross platform & multi channel
DEVELOP
INTEGRATE
SECURE
MANAGE
DEPLOY
ORACLE MOBILE PLATFORM
and multi device applications
 Integrate data and services across the
Enterprise and Mobile devices
 Secure information uniformly across all
layers of enterprise and mobile apps
 Deploy & Manage cloud and on-
premises for multi-channel delivery
CUSTOM
APPLICATIONS
12
ON-PREMISE
PACKAGED
APPLICATIONS
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
CLOUD

13. Develop: Mobile Development Framework
 Build Once, Run on Multiple-Platform
– Phones, Tablets, IOS, Android
 HTML5/Javascript or Native
 Consistent Business Logic & Data Model
 Disconnected: SQLite with Encryption
 Full Access to Native Device Features
 Modular, Reusable Application
Components
13
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14. Integrate: Mobile Service Integration
Service Enablement, Management and Integration
 Reuse existing application
services
 Rapid response to new
RESTful API
SOA
Foundation
Existing
Services
business requests
Integration Infrastructure
Inventory
Check
Service
Credit
Check
Service
ORACLE
APPLICATIONS
Production
Service
Customer
Status
Service
CLOUD
APPLICATIONS
Order
Service
 Fast access to data and
Billing
Service
ISV/CUSTOM
APPLICATIONS
services across the Enterprise
and external sources
 Reliable and solid
orchestration platform
14
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15. Secure
REST API’s
API Control &
Governance
Threat
Protection
Client
Throttling
Transformation
API Management
& Monitoring
{“JSON”}
< XML >
OAUTH 2.0
Client & Server
15
API Key
Management
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Native JSON & XML
Processing
Access Management
API Security – Secure Mobile Access to
Corporate Information
 Extend
Access Management to
REST API’s
 Context Aware
 Authentication
 Authorization
 Fraud Detection
 Security Tokens
 Data Redaction
 Audit

16. Context Aware Authorization
Redact Sensitive Information
Secure Transactions
 Context Aware
 Standards Based
 Full Audit Trail
 Enforce without changing
the application
16
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17. Deploy & Manage: Enterprise Scalability
REST
Coherence
 Performance: Highly responsive
mobile apps through in memory
data cache
 Scalability: Support millions of
Business Logic
Weblogic Server
17
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Notifications
concurrent mobile applications
and users
 Availability: 24X7 availability
JPA / TPMC

18. Oracle Enterprise Manager
Business Driven Application Management
Applications and
Application Services
 Complete end to end
management across the stack
Middleware
 Real end user experience
 Trace transactions across stack
Database
 Monitor applications in depth
 Diagnose issues quickly for
remediation
Host, OS, Storage
and Network
18
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19. Oracle Mobile Security
19
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20. Extend Identity to Enterprise Mobility
 Unify Identity and BYOD Management
– Extend user/role mgmt to device mgmt
– Role Request based Application
Distribution
 Secure, Managed Application Container
– Single Sign-On for Mobile Applications
– Application Security policies
– Wrap Custom, ADF Mobile & Oracle
Applications
20
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21. Mobile SSO and Adaptive Authentication
• Mobile Single-Sign-on
• Flexible Options for
Devices, Applications and
Users
21
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22. Detailed Mobile Visibility
Real-time and historic device and user access attempts and risk scores
Device characteristics analysis, including OS and SDK versions
22
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23. New: Oracle Mobile Cloud Service
 Easily define mobile interfaces, mobile APIs and
build mobile apps for your enterprise systems
 Extend by connecting mobile developers with
enterprise data and back-end services
 Empower Developers, IT and business to
deliver highly engaging mobile experiences
23
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24. Customer Case
24
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25. Los Angeles Dept. of Building & Safety(LADBS)
Challenges
 Over 40 applications on
different platforms using
different technology
 Increasing maintenance and
license costs with aging
technology
 Lack of reusability
 Constant changes in
business rules and
processes
25
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Solution
 Fusion Middleware
 Portal and Content
 SOA
 Oracle Database
 ADF & ADF Mobile
 Integration
 ESRI ArcGIS
 MS Active Directory
 Payment System
Results
 Better User Experience
 Online Self Service Portal to
apply for non-plan check
permits
 Mobile tracking for Permits
 Reporting violation by
citizens via Mobile

26. LADBS Solution Architecture
26
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27. Oracle Mobile Platform
Take-Aways
One Enterprise Platform, Open, Integrated and Secure
Innovation built on top of existing IT architectures
Leverage existing developer & IT skills
Out of box Oracle Mobile Apps built on Fusion Middleware
Consistent security governance for mobile & enterprise
27
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28. For More Information
Twitter
Facebook
Blogs
LinkedIn
Visit: www.oracle.com/middleware
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YouTube

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