Search And Web 2.0

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Search & Web 2.0 presentation by Robert Beerworth at Sydney CeBIT 2008.

Empresariales Tecnología

[object Object],[object Object],[object Object],Apologies

[object Object],[object Object],[object Object],[object Object],Outline of Presentation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 Search

[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Search

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Search Avenues

[object Object],[object Object],[object Object],The problem currently…

[object Object],[object Object],It’s also important to remember…

[object Object],[object Object],[object Object],[object Object],Pin it to the wall...

[object Object],[object Object],[object Object],Search

[object Object],[object Object],[object Object],[object Object],Today it’s totally about search

[object Object],[object Object],[object Object],Strategy 2.0 – the online mindset

[object Object],[object Object],[object Object],[object Object],[object Object],What’s the business plan?

[object Object],[object Object],[object Object],[object Object],[object Object],Research Phase

[object Object],[object Object],[object Object],Research Phase

[object Object],[object Object],Content Publishing

[object Object],[object Object],[object Object],[object Object],[object Object],Designing and building Web 2.0

[object Object],[object Object],[object Object],[object Object],Indexable Pages

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example 1: Joost – Video Content

[object Object],[object Object],[object Object],[object Object],[object Object],Example: 2 Linkedin User Generated Content

Example 2: Linkedin Publishes the name 4 times on each page for keyword density

On site Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Syndication

[object Object],[object Object],[object Object],Pinging

[object Object],[object Object],[object Object],Submission Stage

[object Object],[object Object],[object Object],[object Object],Statistics & Metrics

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Bookmarking

[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Social Networks

[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Case Study Facebook Blog RSS Feed Reader

[object Object],[object Object],[object Object],[object Object],Social Shopping www.thisnext.com www.mypicklist.com www.kaboodle.com

[object Object],[object Object],Product Search Engines products.live.com www.google.com/products shopping.yahoo.com

[object Object],[object Object],[object Object],Mapping maps.live.com www.google.com.au/maps www.whereis.com au.maps.search.yahoo.com

Questions PowerPoint available at www.robertbeerworth.com [email_address]

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Search And Web 2.0

7. The Web 2.0 Search Strategy: traffic

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14. Web 2.0 development with search

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24. Example 2: Linkedin Publishes the name 4 times on each page for keyword density

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26. Send your content out…

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31. Gaining Search visibility using Web 2.0

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38. Questions PowerPoint available at www.robertbeerworth.com [email_address]

Search And Web 2.0

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