7. Augmented Reality is more than
Augmented Perception
Source: Nokia, hardworkingbee.com strategiclabs 2011
8. The special thing of Augmented Reality is
that it involves the senso-motoric loops
Sources: AR browser: Wikitude; AR drone: parrot.com strategiclabs 2011
9. Direct manipulation is the most intuitive way
to interact with the data in the environment
Source: AR Social Shopper and AR conferencing: zugara.com strategiclabs 2011
10. Genuine Augmented Reality is involving our
reality construction
Reality
Construction
Source: X-ray: cs4fn.org; AR conferencing: zugara.com strategiclabs 2011
11. AR effect for user experience
The space of interaction is exploding:
From the display to the physical world
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
12. Add sensors, web of things, gestural UI!
AR is a kind of „transmedia“,
a frameless, limitless „outernet“
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
14. AR is starting a new mode of interaction with
the environment. Impacting life and work!
Source: scienceblogs.com strategiclabs 2011
15. In 2020 we will see all kind of layers like we
have an ecosystem of twitter streams today
Corporate layers, event layers, personal layers, group layers –
examples:
Today: Activity streams Tomorrow: AR layers
@mdays &mdays
@wschroll &wschroll
@google &google
strategiclabs 2011
16. Bruce Sterling, scifi author + visionary thinker
„We can put any reality we
want into your brain, now the
issue is what reality should
we put there.“
Source: Bruce Sterling at ARE2010, augmentedrealityevent.com strategiclabs 2011
24. Pioneers preparing the new
Source: Robert Rice, Ori Inbar: Augmented Reality Roadmap – ISMAR 2009: slideshare.com strategiclabs 2011
25. AR-enabled transparency for smarter living
Source: Map of the Decade – 2010s / rossdawsonblog-com (yellow frame added for emphasis by author) strategiclabs 2011
26. Thank you for your attention!
schroll@strategiclabs.de
twitter: @wschroll
Xing MAR group
LinkedIn ARBcon group
strategiclabs 2011
27. How to connect with the Augmented Reality Community
Xing Groups: MAR and AR
LinkedIn Groups: Augmented Reality Professionals,
Augmented Planet, Mobile Augmented Reality
Next events / planning
are2011
17-18 May in Santa Clara
http://augmentedrealityevent.com/
ARBcon2012
April 2012 in Berlin
http://www.arbcon.eu/
strategiclabs 2011