Good marketing for real estate made simplez! Real estate, leaflet, marketing, strategic marketing, valuation, instruction, management, william stewart, billy stewart,

1. HOW TO DO IT EFFECTIVELY
BY WILLIAM STEWART

2. An open house is a selected one hour time slot where
buyers can be one of the first to view a property that is
new to the market.

3. Apposed to the traditional open house the
benefit of a one hour time slot is:
 Buyers can physically see and feel the high demand for
the property.
 It creates the image of a busy “successful” agency, and
a busy “offer now” market.
 Less inconvenience for the owner and more efficient
use of time for you.

4. OPEN HOUSE includes
 Publishing the event in local publications no more
then two weeks before the due day.

5. LOCAL PROPERTY PAPER
www.myagency.com MY AGENCY NAME HERE 0208 000 0000
OPEN HOUSE INVITATION
Premier Road, London
SATURDAY
08 JULY 2099
11am -12pm
A luxurious two double bedroom /
bathroom apartment within this exclusive
modern sea side development. The
immaculately presented apartment
includes a large reception room with
double doors onto a private balcony and a
separate… kitchen / breakfast room.

6. OPEN HOUSE includes
 Publishing the event in local publications no more
then two weeks before the due day.
 Printing and distributing a number# (e.g. 500) of
official invites to the event to local homes.

8. OPEN HOUSE includes
 Publishing the event in local publications no more
then two weeks before the due day.
 Printing and distributing a number# (e.g. 500) of
official invites to the event to local homes.
 Call and mail out to all registered buyers inviting them
to the event.

10. OPEN HOUSE includes
 Publishing the event in local publications no more
then two weeks before the due day.
 Printing and distributing a number# (e.g. 500) of
official invites to the event to local homes.
 Call and mail out to all registered buyers inviting them
to the event.
 A ‘ranking’ member of staff will host the event on the
day.

12. The Aim
 To advertise to local SELLERS this additional “FREE”
service you provide.
 For local sellers and buyers to register with your agency.
 To create a buzz and general market hype about the ‘new
to market’ property that will ultimately encourage offers.
 The open house allows you to make a quick review of
the market price. If no offers come from an open house
of 10 people or more then this is likely to be price
related, so early price reduction should be
recommended.

13. The Bigger Plan
Open house is part of a four step direct marketing campaign
that is focused on advertising your success on a focused
geographical area. i.e. 1 mile around each property you
market.
1. Open house # 500 leaflets
2. Sale agreed # 500 leaflets
3. Contracts exchanged # 500 leaflets
4. Record price achieved # 500 leaflets
This maximises focus on marketing in areas you have business in and allows you
to gain a foothold. Additionally you are managing your marketing costs by
campaigning according to each property you have instructed. 1500/2000
leaflets in total from every fee gained from a sale. Which means sustainable
sensible marketing.

14. THANK YOU
Please feel free to get in touch, comment on my work or
just to have a chat.
You can find all my social network sites here:
http://Xeeme.com/williamstewart
delay
By William Stewart