Willisms collection William Arruda's Personal Branding Quips

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Words
of
Wisdom

&

Quirky
Quips

from

Personal
Branding

Pioneer

William
Arruda

About
Willisms

William
Arruda
has
his
own
vocabulary
and
his
own
way
of
speaking.
At

Reach,
we
hear
his
quips
and
quotes
-‐
a
lot!
We
call
them
Willisms.
Lots
of

them
appear
in
his
new
book
with
Deb
Dib
-‐

Ditch.
Dare.
Do!

We’ve
assembled
some
of
our
favorite
Willisms
here
-‐
organized
in
these

categories:

o  Personal
branding

o  Maximizing
strengths

o  AuthenKcity

o  Consistency

o  DiﬀerenKaKon

o  Goals

o  Online
branding

©Copyright
2013
William
Arruda.
All
rights
reserved.

On
personal

branding…

Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Da
Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do
re. Do! Ditch. Dare. Do! Ditch. Dare. Do! Dit
William Arruda
“Personal
branding
is

not
about
being
famous,

it’s
about
being

selec%vely
famous.”

Ditch. Dare. Do! Ditch. Dare. Do! Ditch.
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. D
Dare. Do! Ditch. Dare. Do! Ditch. Dare.
William Arruda
“Personal
Branding:

Aligning
who
you
are

with
what
you
do
and

how
you
do
it.”

William Arruda
William Arruda
“Personal
branding
is

permission
to
be

yourself
–
your
best

self.”

William Arruda
“Personal
branding
is

not
about
what
you
do,

it’s
about
who
you
are.”

William Arruda
Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dar
Dare. Do! Ditch. Dare. Do! Ditch. Dare. D
are. Do! Ditch. Dare. Do! Ditch. Dare. Do! Di
“Strong
personal
brands

oCen
repel
as
many

people
as
they
aDract.”

William
Arruda

William Arruda
William Arruda
“Your
brand
is
held
in

the
hearts
and
minds
of

those
who
know
you.”

On
maximizing

strengths…

William Arruda
“Fine
is
a
4-‐leDer
word

that
begins
with
‘F’.”

William Arruda
“Everyone
has

superpowers.
They’re

the
things
you
do
beDer

than
anyone
else.”

On
authenKcity…

William Arruda
“When
you
mask
your

authenOcity,
you
rob
the

world
of
your
unique

ingredient.”

William Arruda
William Arruda

“Being
inauthenOc
is

like
wearing
someone

else’s
clothes.”

William Arruda
“When
you
live

someone
else’s
life,
you

die
unknown.”

On
consistency…

William Arruda
“Don’t
be
changin’
when

you
should
be
samin’.”

William Arruda
William Arruda
“You
can’t
spell
brand

without
the
leDer
‘C’.

Strong
brands
are
clear,

consistent
and
constant.”

William Arruda
“Be
lazy,
it’s
good

for
your
brand.”

On

diﬀerenKaKon…

William Arruda
William Arruda
“DiﬀerenOate
or

disappear.”

Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! D
“What
makes
you
unique

makes
you
successful.”

William
Arruda

William Arruda
“To
be
outstanding,
you

must
be
willing
to
stand

out.”

William Arruda
William Arruda
“If
you
introduce

yourself
as
your
job
Otle,

you’re
a
commodity,
not

a
brand.”

William Arruda
“Work
your
quirks.”

William Arruda
“Conformity
is
the

enemy
of
innovaOon.”

On
online

branding…

William Arruda
“Be
real
before
being

virtual.”

William Arruda
William Arruda
“Building
and

maintaining
your
online

brand
is
planned

serendipity.”

William Arruda
“Be
virtually
visible:

Build
your
brand
in
bits

and
bytes.”

On
goals…

William Arruda
“Take
one
step
towards

your
goals
every
day
and

you’ll
walk
many

milestones.”

William Arruda
William Arruda
“To
reach
your
goals,

you
need
to
stretch
your

mind.”

About
William
Arruda

Dubbed
the
Personal
Branding
Guru
by

Entrepreneur,
William
Arruda
is
the
Founder
of

Reach
Personal
Branding,
and
author
of
Career

DisOncOon
and
Ditch.
Dare.
Do!

A
personal

branding
pioneer,
he
is
credited
with
turning
the

concept
of
personal
branding
into
a
global
industry.

His
company,
Reach
Personal
Branding,
has

representaKves
in
45
countries
on
ﬁve
conKnents.

@williamarruda

©Copyright
2013
William
Arruda.
All
rights
reserved.

Learn
more...

www.ditchdaredo.com

www.williamarruda.com

6/18/13
36

Willisms collection William Arruda's Personal Branding Quips

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Willisms collection William Arruda's Personal Branding Quips