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Williams Chevrolet
     Overview
Loyalty Cards
    •Vehicle owners earn Preferred Owner points/dollars
    when purchasing customer-pay service at Chevrolet
    OR Honda service Centers.

    •Vehicle owners redeem Preferred Owner
    points/dollars on their next purchase of a new or
    used car at Williams Chevrolet Honda.

    •We “pre-load” new Preferred Owner cards with $25
    on the service account to encourage the first return
    for Service and Sales to your dealership.


2
What’s In It For Williams?
• Drives customer loyalty to our dealership through targeted
  communications, incentives and referral programs

• Generates repeat dealership visits

• Increases service revenue and profitability

• Enhances the Williams brand to our customers and
  influence their next vehicle purchase decision


    • RETENTION =
Preferred Owner Program Elements

– Rewards/Redemptions on any make or model

– Consumer Web site – customer can check balance

– Points Plus – shop on line and earn dollars for future
  service




                                                           4
Williams Preferred Owner Program
Who gets the POP card ?
• Williams Chevrolet customers will be offered a
  Preferred Owner loyalty card when:
  – They purchase a New or Used Vehicle or get service
    work done that involves customer pay.
• The card will be pre-loaded with $25 for their
  NEXT service purchase and $250 for their NEXT
  vehicle purchase.
• Customers will be linked to only our dealership
  with this unique loyalty card.
Williams Preferred Owner Program
How does the POP card work here?
• At a customer service visit, the card will be
  scanned when they check out, and the $ amount
  available will be deducted from the bill.
• If they purchase anything additional, they will
  earn 5% of that expense toward their next
  service, parts or body shop visit.
• If purchasing a vehicle, the “sales” money
  available will be deducted from their cost.
  – The Sales dollars can not be used with GM employee
    New Car sales purchases.
Williams Preferred Owner Program
• Who will let the customers know about this?
  – Primarily the Sales and Service Team. However all employees
    need to know about the program and encourage customers to
    enroll.
• Who is eligible?
  – All Williams Chevrolet Honda customers – those who purchase
    a New or Used Vehicle OR those who have customer pay
    customers work done, will be enrolled in POP.
  – The customers will receive their cards during the delivery or at
    the cashier desk at checkout.
  – Eventually, the Fast Lube will enroll customers.

At this point –
        We need everyone to be informed
                     and enthused!
Williams Preferred Owner Program
Employee benefits:
• As an employee, you will be able to get a card
  that will allow you to shop on line and earn
  dollars to use here, for service, parts,
  accessories or body shop work.
• You will not earn the 5% back on your
  customer pay service. You will not receive any
  sales or service dollars – because you already
  receive an employee discount.
Williams Preferred Owner Program

• When did this program begin?
  – May 2012.
• Let’s learn more about the Points Plus –
  shopping online benefit.
Earn points from National Retailers to use for
     service and parts in our dealership
“Log onto www.gmpreferredowner.com”
Welcome to our Preferred Owner Program...




                                            250.00


                                            25.00



                                            60.00

                      Click here
                       to Go To
                     Points Plus!
Points Plus Retailers
Welcome to our Preferred Owner Program...




  Select
a Retailer
Points Plus Example =
           Shopping to Earn $
• Shop at local Sears or Home Depot, determine
  purchase, like washer and dryer.
• Go on line to shop at:
  www.gmpreferredowner.com
• Select retailer (Sears or Home Depot) and buy
  the same items on line. Select to pick up
  purchase at the local store. (Save shipping)
• You just earned $ for shopping on line.
It’s that easy…
Your points will be available
  for redemption at our
  dealership in 30-45 days
  from purchase

Airline ticket points are
  available for redemption
  30-45 days from when
  you take the flight

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Williams Preferred Owner Program for Employees

  • 2. Loyalty Cards •Vehicle owners earn Preferred Owner points/dollars when purchasing customer-pay service at Chevrolet OR Honda service Centers. •Vehicle owners redeem Preferred Owner points/dollars on their next purchase of a new or used car at Williams Chevrolet Honda. •We “pre-load” new Preferred Owner cards with $25 on the service account to encourage the first return for Service and Sales to your dealership. 2
  • 3. What’s In It For Williams? • Drives customer loyalty to our dealership through targeted communications, incentives and referral programs • Generates repeat dealership visits • Increases service revenue and profitability • Enhances the Williams brand to our customers and influence their next vehicle purchase decision • RETENTION =
  • 4. Preferred Owner Program Elements – Rewards/Redemptions on any make or model – Consumer Web site – customer can check balance – Points Plus – shop on line and earn dollars for future service 4
  • 5. Williams Preferred Owner Program Who gets the POP card ? • Williams Chevrolet customers will be offered a Preferred Owner loyalty card when: – They purchase a New or Used Vehicle or get service work done that involves customer pay. • The card will be pre-loaded with $25 for their NEXT service purchase and $250 for their NEXT vehicle purchase. • Customers will be linked to only our dealership with this unique loyalty card.
  • 6. Williams Preferred Owner Program How does the POP card work here? • At a customer service visit, the card will be scanned when they check out, and the $ amount available will be deducted from the bill. • If they purchase anything additional, they will earn 5% of that expense toward their next service, parts or body shop visit. • If purchasing a vehicle, the “sales” money available will be deducted from their cost. – The Sales dollars can not be used with GM employee New Car sales purchases.
  • 7. Williams Preferred Owner Program • Who will let the customers know about this? – Primarily the Sales and Service Team. However all employees need to know about the program and encourage customers to enroll. • Who is eligible? – All Williams Chevrolet Honda customers – those who purchase a New or Used Vehicle OR those who have customer pay customers work done, will be enrolled in POP. – The customers will receive their cards during the delivery or at the cashier desk at checkout. – Eventually, the Fast Lube will enroll customers. At this point – We need everyone to be informed and enthused!
  • 8. Williams Preferred Owner Program Employee benefits: • As an employee, you will be able to get a card that will allow you to shop on line and earn dollars to use here, for service, parts, accessories or body shop work. • You will not earn the 5% back on your customer pay service. You will not receive any sales or service dollars – because you already receive an employee discount.
  • 9. Williams Preferred Owner Program • When did this program begin? – May 2012. • Let’s learn more about the Points Plus – shopping online benefit.
  • 10. Earn points from National Retailers to use for service and parts in our dealership
  • 12. Welcome to our Preferred Owner Program... 250.00 25.00 60.00 Click here to Go To Points Plus!
  • 14. Welcome to our Preferred Owner Program... Select a Retailer
  • 15. Points Plus Example = Shopping to Earn $ • Shop at local Sears or Home Depot, determine purchase, like washer and dryer. • Go on line to shop at: www.gmpreferredowner.com • Select retailer (Sears or Home Depot) and buy the same items on line. Select to pick up purchase at the local store. (Save shipping) • You just earned $ for shopping on line.
  • 16. It’s that easy… Your points will be available for redemption at our dealership in 30-45 days from purchase Airline ticket points are available for redemption 30-45 days from when you take the flight