Presentation and best practices around social computing, SharePoint and driving user adoption and employee engagement.

1. Putting the Sexy Back in SharePoint
Driving User Adoption & Employee Engagement
June 2, 2012
Jeff Willinger
@jwillie

2. Session Evaluations
• Schedule and evaluate each session you attend via our
mobile app that can be used across devices at
http://spsaturday.cloudapp.net
• You will be able to evaluate a session 25 minutes before
the scheduled end time
• Evaluations are stored anonymously and your feedback is
appreciated
• The app will be the only method available to submit
session evaluations for the event and we hope you find it
intuitive and convenient
2 | SharePoint Saturday St. Louis 2012

3. Housekeeping
• Follow SharePoint Saturday St. Louis on
Twitter @spsstlouis and hashtag #spsstl
• Play “Sponsor Bingo” to register for your
chance to win one of the many great
giveaways at the end of the day
• Schedule and evaluate each session you
attend via our mobile app that can be used
across devices at
http://spsaturday.cloudapp.net 3 | SharePoint Saturday St. Louis 2012

4. About Jeff
Director of Social Computing at Rightpoint.
Rightpoint is a Gold Certified and Managed Microsoft
Partner with a specialization in MOSS
2007, Collaboration, Social Computing & Networking.
SharePoint, BI.
Regular speaker and evangelist on the value of Social
Networking, Social Media and Social Computing
Twitter, Facebook and LinkedIn Expert.
Tweet this: Listening to @jwillie rant and rave about
SharePoint and social computing at #SPSSTL OR
June 2012 Putting Sexy Back Into SharePoint

5. LIKE Jeff
Director of Social Computing at Rightpoint.
Rightpoint is a Gold Certified and Managed Microsoft
Partner with a specialization in MOSS 2007, Collaboration
& Social Networking.
Regular speaker and evangelist on the value of Social
Networking, Social Media and Social Computing
Twitter, Facebook and LinkedIn Expert.
I am buying YOU lunch TODAY!
Tweet this:
“ Listening to @jwillie rant and rave about SharePoint,
social computing and employee engagement #aliee ”
June 2012 Putting Sexy Back Into SharePoint

6. Engagement starts when you are young
June 2012 Putting Sexy Back Into SharePoint

7. Social Computing and teenage sex
June 2012 Putting Sexy Back Into SharePoint

8. Session Objectives
Overview:
• Discuss why many enterprise social computing projects
miss the mark due to lack of employee engagement
and low end-user adoption. Show what is in the social
sphere and what you can do outside your 4 walls.
Key take-away:
• Provide a framework that drives employee
engagement & end-user adoption enabling
organizations to realize the full benefit of their
enterprise social computing return on investment.
June 2012 Putting Sexy Back Into SharePoint

9. Definition
Social Intranet (sō’shəl) • (ĭn’trə-nĕt’) An intranet
that utilizes social technologies to enhance the every
day activities and transactions necessary for
employees to learn, plan and do their jobs thereby
making them more engaged and productive.
Increases employee engagement and user adoption if
deployed properly using SharePoint 2010.
June 2012 Putting Sexy Back Into SharePoint

10. Social Business definition
A business becomes more inherently social by going
beyond the corporate Twitter account and Facebook
Page. A social business engages the entire
company, from CEO to executive assistant
Social networks are flooded with potential customers.
Therefore, today’s companies need to foster a socially
engaged culture within company walls.
June 2012 Putting Sexy Back Into SharePoint

11. SharePoint Employee Engagement
Top 5 Best Practices
Employee
Recognition
Integrate
Social Computing
Deliver Targeted Content &
Enable Personalization
Provide Incorporate Rich Media
Rich Media (Photos/Videos)
Create an Engaging User Experience
June 2012 Employee Engagement and Intranets

12. Myths
Some of the Employee Engagement Myths
• Size matters
• I’m too busy
• It won’t pay off
• The business won’t care
• Should “corporate” or marketing own this?
June 2012 Putting Sexy Back Into SharePoint

13. Truths Part 1
Despite the huge success of Facebook, Twitter and
others, enterprise social networks have an abysmal
success rate. But that doesn't mean you should
ignore them: With a thoughtful deployment and
careful curation, they can stimulate invaluable
collaboration and innovation.
June 2012 Putting Sexy Back Into SharePoint

14. Truths Part 2
Your old, standard intranet is one-way
communication. A social intranet is two-way
communication.
June 2012 Putting Sexy Back Into SharePoint

15. Truths Part 3
Key Learning’s for building engagement:
• Be clear on where you are different and that it’s the
right fit. You must be believable and relevant.
• Start somewhere and keep the message simple.
• Make it “personal” to create emotional
engagement with the brand.
• Provide “new News” to enhance your recruiting
and retention efforts.
• It starts with external activities. Awards are noticed
by the Team, Executives, Employees, Suppliers and
Community.
June 2012 Putting Sexy Back Into SharePoint

16. LIKE Jeff
Director of Social Computing at Rightpoint.
Rightpoint is a Gold Certified and Managed Microsoft
Partner with a specialization in MOSS 2007, Collaboration
& Social Networking.
Regular speaker and evangelist on the value of Social
Networking, Social Media and Social Computing
Twitter, Facebook and LinkedIn Expert.
I am buying YOU lunch TODAY!
Tweet this:
“ Listening to @jwillie rant and rave about SharePoint,
social computing and employee engagement #aliee ”
June 2012 Putting Sexy Back Into SharePoint

17. Portal & Collaboration
Pitfalls & Best Practices
1. Don’t bite off more than you can chew.
• Do: Think big, but start small.
2. Don’t overcomplicate the user interface.
• Do: Keep it simple (KISS).
3. Don’t assume user adoption will happen.
• Do: “If you build it, they will come” doesn’t necessarily
work. Ensure (1) business goals, (2) end-user goals and
(3) technology goals in completely in sync.
June 2012 Driving Employee Engagement

18. Portal & Collaboration
Pitfalls & Best Practices
4. Don’t underestimate the importance of
governance and alignment with your culture.
• Do: Put a proper governance plan in place day 1 and
align your solution with your culture.
5. Don’t “customize” when you can “configure”.
• Do: Leverage out-of-the-box features whenever
possible.
6. Don’t underestimate the breadth of SharePoint’s
capabilities.
• Do: Educate yourself on what is possible with the
platform
June 2012 Driving Employee Engagement

19. Google Plus
June 2012 Putting Sexy Back Into SharePoint

20. Facebook
June 2012 Putting Sexy Back Into SharePoint

21. Linked In
June 2012 Putting Sexy Back Into SharePoint

22. Linked In Groups
June 2012 Putting Sexy Back Into SharePoint

23. Twitter
June 2012 Putting Sexy Back Into SharePoint

25. Quick Survey
June 2012 Putting Sexy Back Into SharePoint

26. Quick Survey
June 2012 Putting Sexy Back Into SharePoint

27. Our Experience
Not Going Excited
to Adopt Adopters
(33%) (33%)
On the Fence
(33%)
June 2012 Putting Sexy Back Into SharePoint

28. Our Goal
Not Going
to Adopt Critical
(33%) Mass:
Excited
Adopters
(66%)
June 2012 Putting Sexy Back Into SharePoint

29. Why Do Some Enterprise
Social Computing Projects
Miss The Mark?

30. Top 3 Reasons Why Some Enterprise
Social Computing Projects Miss The Mark
1. Stakeholders don’t start with “Why?”.
2. End-users don’t fully understand
“What’s in it for me?”
3. The user experience is not as “engaging” and
“intuitive” as mainstream social media tools.
June 2012 Putting Sexy Back Into SharePoint

31. A Recipe for Failure
Typical enterprise social computing project:
Requirements Design & Training &
Testing Pilot Launch
Definition Configuration Deployment
June 2012 Putting Sexy Back Into SharePoint

32. A Framework for Success
How?
What?
Why?
June 2012 Putting Sexy Back Into SharePoint

33. How?
A Framework for Success What?
Why?
Why? What? How?
June 2012 Putting Sexy Back Into SharePoint

34. A Framework for Success
Why are we doing this?
1. Accelerate innovation
2. Improve expertise discovery Why?
3. Enhance knowledge management
June 2012 Putting Sexy Back Into SharePoint

35. A Framework for Success
What’s in it for me?
1. Communicate how the solution
helps me personally achieve success. What?
2. Communicate usage best practices
through anecdotes and other methods.
3. Identifies the specific behavioral
barriers that will prevent users from
adopting the solution.
‒ Users don't want to be bothered with another system.
‒ Are users concerned about having contributions public and uncensored?
‒ Do end-users fully understand the benefits?
June 2012 Putting Sexy Back Into SharePoint

36. A Framework for Success
How do we make it effortless?
1. Less is more
2. Design an effective user experience How?
3. Enable intuitive features
How do we deploy?
• What is the ideal pilot?
• How do we educate and train end users?
• How do we organically manage our community?
June 2012 Putting Sexy Back Into SharePoint

37. unEngaged
June 2012 Putting Sexy Back Into SharePoint

38. unEngaged part 1
June 2012 Putting Sexy Back Into SharePoint

39. unEngaged part 2
June 2012 Putting Sexy Back Into SharePoint

40. June 2012 Putting Sexy Back Into SharePoint

41. June 2012 Putting Sexy Back Into SharePoint

42. June 2012 Putting Sexy Back Into SharePoint

43. June 2012 Putting Sexy Back Into SharePoint

44. Business Need
Create a SharePoint solution for
a company with 90,000 employees
in 77 countries with “OneAbbott” as
the ultimate goal .
Challenges
• Collection of disparate isolated portals
• Diverse audience across business units
• No effective search platform to
find structured and unstructured
content
• Lack of internal SharePoint knowledge

45. OneAbbott Vision
CORPORATE (Information)
Corporate CEO Leadership Messages, MyHR
information, Polls, Corp. News, Stock, Corp., Links
My Company
DIVISION & FUNCTION(S)
Division & Functional Division Leadership Messages, Division
News, Functional News,
Affiliates AFFILIATE / REGION
Affiliate News & Information
My Life / My Work
Collaboration COLLABORATION
My Profile, My Communities,
My Colleagues, Activity Stream
My Workspace
PERSONAL
My Tools, MyHR, MyLinks
Enterprise Search My Documents, External News
Mobile

46. Personalizing the OneAbbott Portal
For A “US”, “ADD”, “Marketing”- focused Employee
My Country
UK Korea US Japan France
Legal
Marketing My Content
My Job Function
IS
Internal Coms
Sales
Regulatory
GPRD AI ADD GPO PPD
My Division

51. June 2012 Putting Sexy Back Into SharePoint

52. June 2012 Putting Sexy Back Into SharePoint

53. June 2012 Putting Sexy Back Into SharePoint

56. Our Process: “Think BIG, Start Small”
Synthesize/ Prioritize
Requirements Align with Identify
Categorize Requirements Roadmap
Facilitation Technology Dependencies
Requirements (Value/Effort)

57. Takeaways
1. Start at the top. Engage the entire company, from CEO to executive
assistant.
2. Strike the right balance between governance & adoption. Without
governance, you will lose control. Too much governance will lead to lack of
end-user adoption.
3. Focus on the user experience. Keep it simple (KISS) and answer the
question for your users .....“What’s in it for me?”
4. Think big, but start small. Don’t bite off more than you can chew, but make
sure you have a Roadmap in place for long-term success.
5. Generate buy-in early. Ensure (1) business goals, (2) end-user goals and (3)
technology goals are completely in sync and show examples of how other
companies have been successful with social computing within their four
walls to generate buy-in.

58. Quick Survey
June 2012 Putting Sexy Back Into SharePoint

59. 59 | SharePoint Saturday St. Louis 2012

60. Thanks to Our Sponsors!

61. thank you.
stay connected:
Jeff Willinger 312.622.2300
www.linkedin.com/jeffwillinger
www.facebook.com/jeffwillinger
www.twitter.com/jwillie
www.gplus.com/jeff
jwillinger@rightpoint.com
June 2012 Putting Sexy Back Into SharePoint