Willis Turner hosted a webinar on October 9, 2013 about using social media. The webinar provided an overview of popular social media platforms like blogs, Facebook, LinkedIn, and Twitter. Turner discussed best practices for setting up profiles and pages on these networks and sharing content to engage audiences. He also demonstrated tools for scheduling posts and analyzing social media metrics. The goal was to help attendees learn how to effectively utilize social media for their business or personal brand.

1.
@willisturner
Webinar
October
9,
2013
Presenter:
Willis
Turner

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@willisturner
Welcome!
Willis
Turner
Presenter
Our
goal
today
is
to
learn
about
social
media,
share
some
ideas
that
you
can
put
to
work
right
away.
Let’s
relax
and
have
fun!
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3.
@willisturner
Let’s
Get
to
Know
You
• How
do
you
use
social
media?
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4.
@willisturner
Social
Media
For
Engineers
Overview
• Using
a
Blog
as
your
main
plaTorm
• Using
Facebook
• Using
LinkedIn
• Using
TwiVer
• Social
Media
Management
Tools
• Sharing
–
CuraYng
vs.
Original
Content

5.
@willisturner
5
Strategy

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@willisturner
Developing
Your
PlaTorm
Facebook
• Sharing
Content
• Company
Pages
TwiVer
• Events
• Announcements
LinkedIn
• Groups
• Personal
Profile
YouTube
• Examples
of
Work
• MarkeYng

7.
@willisturner
Some
Social
Media
Channels
Facebook
Twi0er
LinkedIn
Blog
YouTube
Slideshare
Create
a
personality
for
your
brand,
person,
place
Micro-­‐blog
site
to
share
short
bursts
of
informaYon
Create
personal
profile,
company
page
and
interest
groups
Great
as
a
plaTorm
for
sharing
rich
content
such
as
arYcles,
videos
and
photo
journals
Good
way
to
create
visual
and
sound
files
to
share
with
your
audiences
Good
way
to
share
white
papers,
journals
and
PPT
decks

8.
@willisturner
The
Top
Three
RT
To
Win
via
TwiVer
Example
• RT
to
win
2
Yx
to
@smeiorg
event
What
Buyers
Hate
about
Vendor
Content
hVp://bit.ly/xf08X6
Share
content
from
your
Blog
• Automate
a
connecYon
between
your
blog
and
Facebook
Page
that
will
cross
post
Create
Profile,
Company
Page
&
Group
• Use
LinkedIn
to
further
develop
your
brand

9.
@willisturner
Blogging
• Some
blogging
best
pracYces
• Blog
tools
– Wordpress.org
– Blogger
• CreaYng
Content
• Example
Blog
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10.
@willisturner
LinkedIn
• Your
Profile
• Company
Page
• Group
• Live
Examples
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11.
@willisturner
LinkedIn
Updates

12.
@willisturner
TwiVer
• Personal
Pages
• Company
Pages
• Following
• TweeYng
• Live
example
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13.
@willisturner
Using
Hashtags
on
TwiVer
&
Facebook
• “#”
–
the
hashtag
system
is
used
to:
– Tag
a
topic:
Anyone
following
that
topic
will
pickup
the
feed.
Example:
Topic
–
how
to
use
#LinkedIn
to
market
your
brand
– Tag
an
event:
Anyone
following
the
event
can
parYcipate
in
conversaYon
about
the
event.
Example:
Join
the
conversaYon
for
#wspe
event
about
Social
Media
to
market
your
brand

14.
@willisturner
Facebook
• Personal
Profile
• Company
Page
• Person
Page
• PosYng
&
Sharing
Content
• Live
Example
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15.
@willisturner
Post
Scheduling
• Blog
post
can
be
tweeted
as
soon
as
the
arYcle
is
published
• Tweets
can
be
sent
out
2
–
3
Ymes
per
week
as
a
follow-­‐up.
• Tweets
can
contain
varied
abstracts
or
excerpts
about
the
arYcle
• Promote
to
LinkedIn
once
on
company
page,
personal
status
update
and
groups
• Generally
blogs
are
only
cross
posted
to
Facebook
once
per
arYcle

16.
@willisturner
YouTube
• Types
of
content
• Sharing
content
• Live
Example
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17.
@willisturner
Social
Media
Metrics
• Record
your
current
staYsYcs
so
that
you
can
measure
performance
for
each
channel:
– TwiVer
Followers:
___________
– Facebook
Page
Likes:
_________
– LinkedIn
Page
Followers:
_______
– Get
staYsYcs
reports
from
the
admin
panel
on
your
social
media
pages

18.
@willisturner
Social
Media
Tools
• There
are
many
ways
to
manage
your
social
media
channels
• Assign
staff
• Monitor
• Schedule
• Live
Example:
Hootsuite
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19.
@willisturner
AcYon
List
• If
you
don’t
have
accounts
on
TwiVer,
Facebook
or
LinkedIn
think
about
seong
them
up
• Create
a
strategy
for
social
media
• Think
about
bringing
in
a
consultant
to
support
your
iniYal
efforts
• ParYcipate
in
the
online
conversaYons

20.
@willisturner
Thank
you
for
AVending
• Number
one
goal
is
to
have
fun
and
learn
at
the
same
Yme!
• Things
you
learn
are
transferable
skills,
think
about
business
and
personal
applicaYons
• We
appreciate
your
effort
and
we’re
cheering
for
your
success!

21.
@willisturner
About
the
Presenter
• Willis
Turner,
CAE
CME
CSE
– AssociaYon
Management
Professional
– MarkeYng
Teacher
• Contact
– willis.turner@oldclayburn.com
– TwiVer:
@willisturner
– Facebook:
facebook.com/willisturnerceo
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