SlideShare una empresa de Scribd logo

Radical Futures for Social PR & Communications

•
•
will mcinnes
will mcinnes

My talk on some of three important trends - Participation, Realtime and Communities - affecting PR and Communications in the age of the social web.

EmpresarialesTecnología
1 de 32
Radical futures Will McInnes @willmcinnes NixonMcInnes Social business pioneers Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
Page 3 | Social Business Pioneers Photo by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Participation Page 6 | Social Business Pioneers
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
“More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&G Page 10 | Social Business Pioneers
Legal Client Brand/ PR advertising Digital Insight Engagement SMS “hyperlinks subvert hierarchy” HR Business teams – cluetrain manifesto, 1999 Nixon Customer Internal Other McInnes service comms Agency Page 11 | Social Business Pioneers
• How will our next campaign reward dialogue? • How can we draw on the power of collective action? • How can we „upgrade‟ consumers into participants? Page 12 | Social Business Pioneers
Realtime Page 13 | Social Business Pioneers
“FENTON!” Page 14 | Social Business Pioneers
Page 15 | Social Business Pioneers
Page 16 | Social Business Pioneers
COMMAND OF NOW “Speed kills truth” – Chris Lewis Page 17 | Social Business Pioneers
Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
• What stops us moving at realtime? • How do we stay on top of what‟s happening as well as doing the day job? • Have we stress-tested our crisis plan? Page 20 | Social Business Pioneers
Communities Page 21 | Social Business Pioneers
“The future belongs to crowds” – Don Delilo Page 22 | Social Business Pioneers
$1.25 bnish Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
Page 26 | Social Business Pioneers
Trusted spokespeople Page 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
Page 29 | Social Business Pioneers
• Which are the major independent communities for us? • Honestly, how well do we know them and their key members? • Have we evolved our roster of official spokespeople? Page 30 | Social Business Pioneers
• Share of voice • Word of mouth • Resilience in hard times • Healthier reputation Page 31 | Social Business Pioneers
Say hello @willmcinnes will.mcinnes@nixonmcinnes.co.uk Currently co-creating a book on this for publication in 2012 Page 32 | Social Business Pioneers

Recomendados

Developments affecting corporate social media strategy
Developments affecting corporate social media strategyDevelopments affecting corporate social media strategy
Developments affecting corporate social media strategyTiffany St James
 
Consumerisation: What we must learn from the 'other side'
Consumerisation: What we must learn from the 'other side'Consumerisation: What we must learn from the 'other side'
Consumerisation: What we must learn from the 'other side'B2B Marketing
 
The Great Divide
The Great DivideThe Great Divide
The Great Dividelazinam9
 
Top 50 Digital Power Players in Housing 2014
Top 50 Digital Power Players in Housing 2014Top 50 Digital Power Players in Housing 2014
Top 50 Digital Power Players in Housing 2014Paul Taylor
 
3.11.09 Third Sector.
3.11.09 Third Sector.3.11.09 Third Sector.
3.11.09 Third Sector.Rob Dyson
 
How to Be a Yammer MVP
How to Be a Yammer MVPHow to Be a Yammer MVP
How to Be a Yammer MVPXelleration
 
Presentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastPresentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastSales Strategy and Innovation Delivery
 
Marketing: How to craft a brand that people love and value?
Marketing: How to craft a brand that people love and value?Marketing: How to craft a brand that people love and value?
Marketing: How to craft a brand that people love and value?Anders Lindgren
 

Recomendados

Developments affecting corporate social media strategy
Developments affecting corporate social media strategyDevelopments affecting corporate social media strategy
Developments affecting corporate social media strategyTiffany St James
 
Consumerisation: What we must learn from the 'other side'
Consumerisation: What we must learn from the 'other side'Consumerisation: What we must learn from the 'other side'
Consumerisation: What we must learn from the 'other side'B2B Marketing
 
The Great Divide
The Great DivideThe Great Divide
The Great Dividelazinam9
 
Top 50 Digital Power Players in Housing 2014
Top 50 Digital Power Players in Housing 2014Top 50 Digital Power Players in Housing 2014
Top 50 Digital Power Players in Housing 2014Paul Taylor
 
3.11.09 Third Sector.
3.11.09 Third Sector.3.11.09 Third Sector.
3.11.09 Third Sector.Rob Dyson
 
How to Be a Yammer MVP
How to Be a Yammer MVPHow to Be a Yammer MVP
How to Be a Yammer MVPXelleration
 
Presentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastPresentation Slides For 5 28 Breakfast
Presentation Slides For 5 28 BreakfastSales Strategy and Innovation Delivery
 
Marketing: How to craft a brand that people love and value?
Marketing: How to craft a brand that people love and value?Marketing: How to craft a brand that people love and value?
Marketing: How to craft a brand that people love and value?Anders Lindgren
 
Sbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareSbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareDachis Group Europe
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13Emily Davis Consulting
 
Ted And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap OpenerTed And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap OpenerDigital Leap
 
Crowdfunding sxsw
Crowdfunding sxswCrowdfunding sxsw
Crowdfunding sxswSherwood (Woodie) Neiss
 
Building Your Online Corporate Mullet
Building Your Online Corporate MulletBuilding Your Online Corporate Mullet
Building Your Online Corporate MulletMark Juleen
 
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Seats2meetcom
 
Social Media Lunch Learn June2011
Social Media Lunch Learn June2011Social Media Lunch Learn June2011
Social Media Lunch Learn June2011Deborah Gonzalez, Esq.
 
The new public relations challenges
The new public relations challengesThe new public relations challenges
The new public relations challengesChristophe Ginisty
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
 
Corporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactCorporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactNetSquared Vancouver
 
Marketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media PanelMarketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media Panelsvnetwork
 
Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Anders Lindgren
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social OrganizationMichael Pace
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save YouTamera Kremer
 
Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Mixtape Communications
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of NetworksDavid Armano
 
Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Ron J Williams
 
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
 
The future of business is social
The future of business is socialThe future of business is social
The future of business is socialMax St John
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
 
Data and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal CommunicationsData and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal Communicationswill mcinnes
 

Más contenido relacionado

La actualidad más candente

Sbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareSbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareDachis Group Europe
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13Emily Davis Consulting
 
Ted And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap OpenerTed And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap OpenerDigital Leap
 
Building Your Online Corporate Mullet
Building Your Online Corporate MulletBuilding Your Online Corporate Mullet
Building Your Online Corporate MulletMark Juleen
 
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Seats2meetcom
 
The new public relations challenges
The new public relations challengesThe new public relations challenges
The new public relations challengesChristophe Ginisty
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
 
Corporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactCorporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactNetSquared Vancouver
 
Marketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media PanelMarketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media Panelsvnetwork
 
Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Anders Lindgren
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social OrganizationMichael Pace
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save YouTamera Kremer
 
Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Mixtape Communications
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of NetworksDavid Armano
 
Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Ron J Williams
 
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
 

La actualidad más candente (19)

Sbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshareSbf#1 social intranets - a short introduction - slideshare
Sbf#1 social intranets - a short introduction - slideshare
 
T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13T4 t social media as a fundraising tool 3.19.13
T4 t social media as a fundraising tool 3.19.13
 
Ted And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap OpenerTed And Alan 15th June Digital Leap Opener
Ted And Alan 15th June Digital Leap Opener
 
Crowdfunding sxsw
Crowdfunding sxswCrowdfunding sxsw
Crowdfunding sxsw
 
Building Your Online Corporate Mullet
Building Your Online Corporate MulletBuilding Your Online Corporate Mullet
Building Your Online Corporate Mullet
 
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
Presentatie Citymarketing Haarlemmermeer (Vincent Ariëns)
 
Social Media Lunch Learn June2011
Social Media Lunch Learn June2011Social Media Lunch Learn June2011
Social Media Lunch Learn June2011
 
The new public relations challenges
The new public relations challengesThe new public relations challenges
The new public relations challenges
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"
 
Corporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social ImpactCorporate Community Investment: How Technology is Improving Social Impact
Corporate Community Investment: How Technology is Improving Social Impact
 
Marketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media PanelMarketing Innovation: SVN Social Media Panel
Marketing Innovation: SVN Social Media Panel
 
Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation Megatrend 5: DIGITAL transformation
Megatrend 5: DIGITAL transformation
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
 
The Power of the Social Organization
The Power of the Social OrganizationThe Power of the Social Organization
The Power of the Social Organization
 
The Social Tools Won't Save You
The Social Tools Won't Save YouThe Social Tools Won't Save You
The Social Tools Won't Save You
 
Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire
Using Social Media to Engage & Inspire
 
The Micro-Sociology of Networks
The Micro-Sociology of NetworksThe Micro-Sociology of Networks
The Micro-Sociology of Networks
 
Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?Beyond Sharing: What happens after the sharing economy?
Beyond Sharing: What happens after the sharing economy?
 
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
 

Similar a Radical Futures for Social PR & Communications

The future of business is social
The future of business is socialThe future of business is social
The future of business is socialMax St John
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
 
Data and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal CommunicationsData and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal Communicationswill mcinnes
 
Culture Shock, AISEC Moscow
Culture Shock, AISEC MoscowCulture Shock, AISEC Moscow
Culture Shock, AISEC Moscowwill mcinnes
 
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Dinis Guarda
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]MSL
 
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn
 
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
 
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...David Terrar
 
Social Media and B2B marketing
Social Media and B2B marketingSocial Media and B2B marketing
Social Media and B2B marketingMarko Sykkö
 
Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Rich Ullman
 
Succeeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnesSucceeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInneswill mcinnes
 
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsPlaying Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsEdelman Digital
 
Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Mediabrands Social
 
Culture Shock: the future of business is social
Culture Shock: the future of business is socialCulture Shock: the future of business is social
Culture Shock: the future of business is socialwill mcinnes
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
 
Culture Shock and teams
Culture Shock and teamsCulture Shock and teams
Culture Shock and teamswill mcinnes
 

Similar a Radical Futures for Social PR & Communications (20)

The future of business is social
The future of business is socialThe future of business is social
The future of business is social
 
Culture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, MelcrumCulture Shock: radical change for the change resistant, Melcrum
Culture Shock: radical change for the change resistant, Melcrum
 
Data and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal CommunicationsData and Democracy: the future of Internal Communications
Data and Democracy: the future of Internal Communications
 
Culture Shock, AISEC Moscow
Culture Shock, AISEC MoscowCulture Shock, AISEC Moscow
Culture Shock, AISEC Moscow
 
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
 
Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]Re designing the World of PR [People Relations]
Re designing the World of PR [People Relations]
 
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
Wayne Dunn presents on Defining Social Investment and CSR at the Inter-Americ...
 
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social Web
 
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...
 
Social Media and B2B marketing
Social Media and B2B marketingSocial Media and B2B marketing
Social Media and B2B marketing
 
Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?Social Media: Where Do We Go from Here?
Social Media: Where Do We Go from Here?
 
Succeeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnesSucceeding in a disrupted world by Will McInnes
Succeeding in a disrupted world by Will McInnes
 
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben EdwardsPlaying Together: How IBM is Bringing the Outside Inside by Ben Edwards
Playing Together: How IBM is Bringing the Outside Inside by Ben Edwards
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Strategic Doing Akron
Strategic Doing AkronStrategic Doing Akron
Strategic Doing Akron
 
Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1Msasmc 091610-intro remarks-claymcd-v1
Msasmc 091610-intro remarks-claymcd-v1
 
Culture Shock: the future of business is social
Culture Shock: the future of business is socialCulture Shock: the future of business is social
Culture Shock: the future of business is social
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To Suck
 
Culture Shock and teams
Culture Shock and teamsCulture Shock and teams
Culture Shock and teams
 
Ideavibes ws nc-07182012
Ideavibes ws nc-07182012Ideavibes ws nc-07182012
Ideavibes ws nc-07182012
 

Más de will mcinnes

Rebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitRebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitwill mcinnes
 
Culture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingCulture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingwill mcinnes
 
Culture Shock ideas for Futurebook
Culture Shock ideas for FuturebookCulture Shock ideas for Futurebook
Culture Shock ideas for Futurebookwill mcinnes
 
HR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialHR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialwill mcinnes
 
Making work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnesMaking work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInneswill mcinnes
 
Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...will mcinnes
 
Why Social Media In Enterprises Just Is
Why Social Media In Enterprises Just IsWhy Social Media In Enterprises Just Is
Why Social Media In Enterprises Just Iswill mcinnes
 

Más de will mcinnes (7)

Rebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profitRebuild21 2013 - purpose passion profit
Rebuild21 2013 - purpose passion profit
 
Culture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century givingCulture Shock: Innovation in 21st century giving
Culture Shock: Innovation in 21st century giving
 
Culture Shock ideas for Futurebook
Culture Shock ideas for FuturebookCulture Shock ideas for Futurebook
Culture Shock ideas for Futurebook
 
HR Tech Europe: the future of business is social
HR Tech Europe: the future of business is socialHR Tech Europe: the future of business is social
HR Tech Europe: the future of business is social
 
Making work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnesMaking work better (sometimes) - NixonMcInnes
Making work better (sometimes) - NixonMcInnes
 
Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...Radicalising Business through Happiness, Openness & Participation - Will McIn...
Radicalising Business through Happiness, Openness & Participation - Will McIn...
 
Why Social Media In Enterprises Just Is
Why Social Media In Enterprises Just IsWhy Social Media In Enterprises Just Is
Why Social Media In Enterprises Just Is
 

Último

Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalEvelina300651
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 

Último (20)

Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business Proposal
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 

Radical Futures for Social PR & Communications

  • 1. Radical futures Will McInnes @willmcinnes NixonMcInnes Social business pioneers Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. Page 3 | Social Business Pioneers Photo by James Whatley - http://www.flickr.com/photos/whatleydude/6398892403/
  • 4. Page 4 | Social Business Pioneers
  • 5. Page 5 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 6. Participation Page 6 | Social Business Pioneers
  • 7. Page 7 | Social Business Pioneers
  • 8. Page 8 | Social Business Pioneers
  • 9. Page 9 | Social Business Pioneers
  • 10. “More than 50% of our product initiatives involve significant collaboration with innovators outside of P&G” – Bruce Brown, CTO, P&G Page 10 | Social Business Pioneers
  • 11. Legal Client Brand/ PR advertising Digital Insight Engagement SMS “hyperlinks subvert hierarchy” HR Business teams – cluetrain manifesto, 1999 Nixon Customer Internal Other McInnes service comms Agency Page 11 | Social Business Pioneers
  • 12. • How will our next campaign reward dialogue? • How can we draw on the power of collective action? • How can we „upgrade‟ consumers into participants? Page 12 | Social Business Pioneers
  • 13. Realtime Page 13 | Social Business Pioneers
  • 14. “FENTON!” Page 14 | Social Business Pioneers
  • 15. Page 15 | Social Business Pioneers
  • 16. Page 16 | Social Business Pioneers
  • 17. COMMAND OF NOW “Speed kills truth” – Chris Lewis Page 17 | Social Business Pioneers
  • 18. Page 18 | Social Business Pioneers
  • 19. Page 19 | Social Business Pioneers
  • 20. • What stops us moving at realtime? • How do we stay on top of what‟s happening as well as doing the day job? • Have we stress-tested our crisis plan? Page 20 | Social Business Pioneers
  • 21. Communities Page 21 | Social Business Pioneers
  • 22. “The future belongs to crowds” – Don Delilo Page 22 | Social Business Pioneers
  • 23. $1.25 bnish Page 23 | Social Business Pioneers
  • 24. Page 24 | Social Business Pioneers
  • 25. Page 25 | Social Business Pioneers
  • 26. Page 26 | Social Business Pioneers
  • 27. Trusted spokespeople Page 27 | Social Business Pioneers
  • 28. Page 28 | Social Business Pioneers
  • 29. Page 29 | Social Business Pioneers
  • 30. • Which are the major independent communities for us? • Honestly, how well do we know them and their key members? • Have we evolved our roster of official spokespeople? Page 30 | Social Business Pioneers
  • 31. • Share of voice • Word of mouth • Resilience in hard times • Healthier reputation Page 31 | Social Business Pioneers
  • 32. Say hello @willmcinnes will.mcinnes@nixonmcinnes.co.uk Currently co-creating a book on this for publication in 2012 Page 32 | Social Business Pioneers

Notas del editor

  1. These are the people we work with today – doing all of the good stuff you’d expect: helping them to develop strong relationships with communities online, and in doing so enhancing reputation and increasing visibility and relevance. Simples/.
  2. But we have to think about the Future. If we don’t think about the future, then really we’re not thinking about the NOW. As futurist Alvin Toffler put it: “The future arrives too soon and in the wrong order” –
  3. Crazy times.
  4. The world is so radically changing. In politics, in business, in nature, in technology, in behaviour, in globalisation, in the economy, in society.
  5. http://www.youtube.com/watch?feature=player_embedded&v=ive3vXv-XRkOLD SPICE RESPONSES objective: revitalise ‘old’ brand perception and generate new generation of customers Personal response videos from iconic figure – the old spice guy- by pulling in real time q’s from FB, twitter and redditOver 6 million views, old spice guy becomes cultural phenomenon- attracting new generation of fans and reviving brand.
  6. http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  7. “95% of the time, the solver wouldn’t have been hired by the sponsor” – Alph Bingham, Innocentive.
  8. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  9. http://www.flickr.com/photos/nigelfj/4128313901/sizes/z/in/photostream/
  10. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  11. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024
  12. Describing the trend towards HappinessGNP seems like a ridiculous sledge-hammer measure of humanity’s progress – yet it is the measure of policySarkozy and Cameron are talking about National Happiness as new modelMappiness app, People’s Republic of Bhutan, Happy balls, time we spend at work and regrets of dying as examples
  13. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024