2. google’s new Enterprise-Class Tools
• More bulk action
• Automated bidding
• Advanced reporting – with Excel for AdWords
• “Your Own Lap”
3. shopping campaigns to replace PLA
campaigns in late august 2014
Create product group
from AdWords using
data feed.
Advanced
measurement
Competitive
performance data
Within AdWords API
https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1
4. apps promoted on google search,
gdn & youtube
Google Search for App-Install
Google Search for Re-Engagement
YouTube TrueView for App Promotion