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Engaging The Social Network Voter

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Wilma Colon-Ariza
Wilma Colon-Ariza
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Millenium Social Media Engaging The Social Network Voter Presented by Wilma Ariza
Millenium Fact From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our Social Network tells us……
PR FACT As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual. Barack Obama Bill Clinton
Strategic Planning Board Education (Listening) Presence Strategy (Engagement) (Collaboration)
EDUCATION AND LISTENING THINK BEFORE BUILDING!
HOW DO THEY FEEL ? •About my brand? •About my message? •About my community?
What are they talking about? Regional Issues?  Cities: Paterson, Clifton, Passaic, Newark, Bloomfield, Montclair etc. Counties: Passaic, Bergen, Essex Neighborhoods: Crime, Schools, Business, Organizations, Unions (?) News & Events? Headlines, City, County & State Events, City Council and Government Meetings Individuals? Supporters, Influencers, Detractors
WHO IS TALKING ? 1. Are they influencial? 2. What networks are they involved with? 3. What organizations do they belong to? 4. How can I engage them?
Presence & Engagement Social Media Branding ? Deciding Where To Go
1. Rule of Engagement Fact Every person (including you) exist in multiple places!
2. Identify Your Target! As an example: Everyone building a campaign wants favorable press coverage. You do too!
THIS IS JOURNALISM & PRESS COVERAGE 1970’s
THIS IS JOURNALISM & PRESS COVERAGE 2012
CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE You
STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
THANK YOU FOR LEARNING WITH ME QUESTIONS? FIND ME ! WILMA ARIZA, Social Media Strategist EMAIL: EverythingWilma@gmail.com www.Linkedin.com/in/wilmacolonariza

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Engaging The Social Network Voter

  • 1. Millenium Social Media Engaging The Social Network Voter Presented by Wilma Ariza
  • 2. Millenium Fact From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our Social Network tells us……
  • 3. PR FACT As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual. Barack Obama Bill Clinton
  • 4. Strategic Planning Board Education (Listening) Presence Strategy (Engagement) (Collaboration)
  • 5. EDUCATION AND LISTENING THINK BEFORE BUILDING!
  • 6.
  • 7.
  • 8. HOW DO THEY FEEL ? •About my brand? •About my message? •About my community?
  • 9. What are they talking about? Regional Issues?  Cities: Paterson, Clifton, Passaic, Newark, Bloomfield, Montclair etc. Counties: Passaic, Bergen, Essex Neighborhoods: Crime, Schools, Business, Organizations, Unions (?) News & Events? Headlines, City, County & State Events, City Council and Government Meetings Individuals? Supporters, Influencers, Detractors
  • 10. WHO IS TALKING ? 1. Are they influencial? 2. What networks are they involved with? 3. What organizations do they belong to? 4. How can I engage them?
  • 11. Presence & Engagement Social Media Branding ? Deciding Where To Go
  • 12. 1. Rule of Engagement Fact Every person (including you) exist in multiple places!
  • 13. 2. Identify Your Target! As an example: Everyone building a campaign wants favorable press coverage. You do too!
  • 14. THIS IS JOURNALISM & PRESS COVERAGE 1970’s
  • 15. THIS IS JOURNALISM & PRESS COVERAGE 2012
  • 16. CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE You
  • 17. STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
  • 18. THANK YOU FOR LEARNING WITH ME QUESTIONS? FIND ME ! WILMA ARIZA, Social Media Strategist EMAIL: EverythingWilma@gmail.com www.Linkedin.com/in/wilmacolonariza