RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall in love with us
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I had the chance to hang with a bunch of great people in the desert and see how we are perceived by UX, Mobile, Front-End Designers, etc. I want to share that experience with you. SEER Interactive has been trying to implement RCS with as many clients as we can and I want to walk you through some of the ideas, what we learned, what the impact was, and then wrap up with bridging strategy to tactics.
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RCS Part 2 - Doin it, Getting to SEO Strategy, and How to get the web to fall in love with us
- 1. #MozCon Wil Reynolds The Internet Hates Us, can #RCS fix that?
- 3. @wilreynolds #RCS – Facts & Figures
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- 65. Never pitch b/c there was no “volume” @wilreynolds
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- 120. Learnings @wilreynolds • PR firms able to get it to move after pick up • Responsive is KEY • TC & Wired scrutinized every source • Better QC on data/sources if you go big • RCS can cost $$ • Assets will build links in your sleep • Update it go back to journalists for more coverage • Make it indexable (if search volume exists) • Get on the radar of people OUTSIDE the circle • HOSTING, HOSTING, HOSTING • Wish - Paid promotion (Twitter)
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- 126. Learnings @wilreynolds • Hire a PR firm for brainstorm • Scale it, pitch bigger for SERP impact • Call it a “flash mob” for good and get press • Call it a meetup get none • Words Matter • Use quotes from pubs to give a reason to go back w/ a story • Relationships Matter
- 128. @wilreynolds
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- 135. Learnings @wilreynolds • Proof of concept (Google Maps, FREE) • Get someone to bite • Iterate quickly, level up • Leverage “as seen on TV” • Appeal to common good (Boston) • PR - get them in early • PIVOT, PIVOT, PIVOT • Safety, Bike Thefts, Mobile Phone Thefts, Hit & Runs, Crowdsource
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- 148. Learnings @wilreynolds • Prep, prep, prep • Have a reason to do it • Wanted anchor text • Get complimentary businesses on board • More links, decrease cost • Give a “did you miss” it post = 50% off drove sales • Reminder countdown + email newsletter growth • Email signups showed this was going to be big • Real reason to connect with bloggers • 6,000 visitors / min for 10 min = PROBLEMS :)
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- 219. #MozCon