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Sema local SEO 2010
1. ยฉ 2009 SEER Interactive | All Rights Reserved
Local SEO
1/30/2015
Wil Reynolds
@wilreynolds
2. ยฉ 2009 SEER Interactive | All Rights Reserved2
20% of queries are
locally based
-Google, April 2010
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Marissa Mayer
moved to local
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Game Changer โ People like ease
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Local Impact on your business
Good: Local Player
trying to compete
Bad: Aggregator site
listing local resources
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Search โMotorcycleโ
Even when not
searching local โ
Google shows 40%
of the results as local
Google gives about
35% of the results to
the map
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Game Changer โ People like pictures
Get those reviews
Claim your listing in Google Places, Yahoo Local, Bing
Get an address in the city
Donโt over optimize / keyword stuff
Complete Profiles
City/State/Phone on about us and other relevant places
Local Citations = important factor
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Getting Reviews
Discounts for leaving reviews
E-mail your โreceiptโ / give us your email for
a monthly prize
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E-mail marketing for reviews
Do you have an account at:
โขGoogle
โขYahoo
โขCitysearch
โขYelp
Segment your email list by gmail, yahoo,
hotmail ๏
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Moving?
Get an address in your nearest major
metro (partnership)
Small office
Sales Office
Downtown Office
What is being found on local worth to
you?
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Are you suggesting that I move for GOOGLE?
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Completing your profile
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Completing the profile
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Completing the profile
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Citations
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Make sure you get on
local lists
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Sponsor hyper local events:
Wordcamp
Podcamp
Mustang Enthusiast Group
Motorcycle Club
4x4 / Jeep Club
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If you can only do 1 thing
todayโฆ.
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Completely fill out your
local listing
(and get an enhanced listing w/ free clicks from
Google for 30 days)
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Why Canโt We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog