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ยฉ 2009 SEER Interactive | All Rights Reserved
Local SEO
1/30/2015
Wil Reynolds
@wilreynolds
ยฉ 2009 SEER Interactive | All Rights Reserved2
20% of queries are
locally based
-Google, April 2010
ยฉ 2009 SEER Interactive | All Rights Reserved3
Marissa Mayer
moved to local
ยฉ 2009 SEER Interactive | All Rights Reserved4
Game Changer โ€“ People like ease
ยฉ 2009 SEER Interactive | All Rights Reserved5
Local Impact on your business
Good: Local Player
trying to compete
Bad: Aggregator site
listing local resources
ยฉ 2009 SEER Interactive | All Rights Reserved6
Search โ€œMotorcycleโ€
Even when not
searching local โ€“
Google shows 40%
of the results as local
Google gives about
35% of the results to
the map
ยฉ 2009 SEER Interactive | All Rights Reserved7
Game Changer โ€“ People like pictures
Get those reviews
Claim your listing in Google Places, Yahoo Local, Bing
Get an address in the city
Donโ€™t over optimize / keyword stuff
Complete Profiles
City/State/Phone on about us and other relevant places
Local Citations = important factor
ยฉ 2009 SEER Interactive | All Rights Reserved8
Getting Reviews
Discounts for leaving reviews
E-mail your โ€œreceiptโ€ / give us your email for
a monthly prize
ยฉ 2009 SEER Interactive | All Rights Reserved9
E-mail marketing for reviews
Do you have an account at:
โ€ขGoogle
โ€ขYahoo
โ€ขCitysearch
โ€ขYelp
Segment your email list by gmail, yahoo,
hotmail ๏Š
ยฉ 2009 SEER Interactive | All Rights Reserved10
Moving?
Get an address in your nearest major
metro (partnership)
Small office
Sales Office
Downtown Office
What is being found on local worth to
you?
ยฉ 2009 SEER Interactive | All Rights Reserved11
Are you suggesting that I move for GOOGLE?
ยฉ 2009 SEER Interactive | All Rights Reserved12
Completing your profile
ยฉ 2009 SEER Interactive | All Rights Reserved13
Completing the profile
ยฉ 2009 SEER Interactive | All Rights Reserved14
Completing the profile
ยฉ 2009 SEER Interactive | All Rights Reserved15
Citations
ยฉ 2009 SEER Interactive | All Rights Reserved16
Make sure you get on
local lists
ยฉ 2009 SEER Interactive | All Rights Reserved17
Sponsor hyper local events:
Wordcamp
Podcamp
Mustang Enthusiast Group
Motorcycle Club
4x4 / Jeep Club
ยฉ 2009 SEER Interactive | All Rights Reserved18
If you can only do 1 thing
todayโ€ฆ.
ยฉ 2009 SEER Interactive | All Rights Reserved19
Completely fill out your
local listing
(and get an enhanced listing w/ free clicks from
Google for 30 days)
ยฉ 2009 SEER Interactive | All Rights Reserved
Why Canโ€™t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog

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Sema local SEO 2010

  • 1. ยฉ 2009 SEER Interactive | All Rights Reserved Local SEO 1/30/2015 Wil Reynolds @wilreynolds
  • 2. ยฉ 2009 SEER Interactive | All Rights Reserved2 20% of queries are locally based -Google, April 2010
  • 3. ยฉ 2009 SEER Interactive | All Rights Reserved3 Marissa Mayer moved to local
  • 4. ยฉ 2009 SEER Interactive | All Rights Reserved4 Game Changer โ€“ People like ease
  • 5. ยฉ 2009 SEER Interactive | All Rights Reserved5 Local Impact on your business Good: Local Player trying to compete Bad: Aggregator site listing local resources
  • 6. ยฉ 2009 SEER Interactive | All Rights Reserved6 Search โ€œMotorcycleโ€ Even when not searching local โ€“ Google shows 40% of the results as local Google gives about 35% of the results to the map
  • 7. ยฉ 2009 SEER Interactive | All Rights Reserved7 Game Changer โ€“ People like pictures Get those reviews Claim your listing in Google Places, Yahoo Local, Bing Get an address in the city Donโ€™t over optimize / keyword stuff Complete Profiles City/State/Phone on about us and other relevant places Local Citations = important factor
  • 8. ยฉ 2009 SEER Interactive | All Rights Reserved8 Getting Reviews Discounts for leaving reviews E-mail your โ€œreceiptโ€ / give us your email for a monthly prize
  • 9. ยฉ 2009 SEER Interactive | All Rights Reserved9 E-mail marketing for reviews Do you have an account at: โ€ขGoogle โ€ขYahoo โ€ขCitysearch โ€ขYelp Segment your email list by gmail, yahoo, hotmail ๏Š
  • 10. ยฉ 2009 SEER Interactive | All Rights Reserved10 Moving? Get an address in your nearest major metro (partnership) Small office Sales Office Downtown Office What is being found on local worth to you?
  • 11. ยฉ 2009 SEER Interactive | All Rights Reserved11 Are you suggesting that I move for GOOGLE?
  • 12. ยฉ 2009 SEER Interactive | All Rights Reserved12 Completing your profile
  • 13. ยฉ 2009 SEER Interactive | All Rights Reserved13 Completing the profile
  • 14. ยฉ 2009 SEER Interactive | All Rights Reserved14 Completing the profile
  • 15. ยฉ 2009 SEER Interactive | All Rights Reserved15 Citations
  • 16. ยฉ 2009 SEER Interactive | All Rights Reserved16 Make sure you get on local lists
  • 17. ยฉ 2009 SEER Interactive | All Rights Reserved17 Sponsor hyper local events: Wordcamp Podcamp Mustang Enthusiast Group Motorcycle Club 4x4 / Jeep Club
  • 18. ยฉ 2009 SEER Interactive | All Rights Reserved18 If you can only do 1 thing todayโ€ฆ.
  • 19. ยฉ 2009 SEER Interactive | All Rights Reserved19 Completely fill out your local listing (and get an enhanced listing w/ free clicks from Google for 30 days)
  • 20. ยฉ 2009 SEER Interactive | All Rights Reserved Why Canโ€™t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog