Content Marketing is all the rage, and I'm a believer too. But lets be honest, SEO's need to promote content and also build links and social signals these days. So I gave my team $10,000 to "play with" and this presentation shares what we learned about paying to promote content across networks & across social sites like nRelate, Taboola, Zemanta, Twitter, LinkedIn.
42. LESSONS:
• Low impression volume
+ 1 tweet = death
• More than 1 tweet to promote
• Offbrand = no new followers
• $$ = Have a value of a
follower in mind
• Who RT’ed it / Influencer?
@wilreynolds
74. MICRO CONVERSIONS:
• Clicks on Share buttons by
Campaign (not social plugin)
• Scroll to a certain point
• Sign up for newsletter
• Read Next Article
@wilreynolds
89. 5 headlines
ARTICLE
How do employers view online degrees
.21
What is the difference between an online and traditional degree
.11
Are online degrees equal to traditional degrees
.05
Are you employable with an online degree
.04
What is the value of an online degree
@wilreynolds
CTR
.04