A case study on how social media was used to increase awareness for a cause - the Marico Innovation Foundation. See how using social media, entries to the Awards, increased by a whopping 75%!

1. Marico Innovation Foundation A Social Media Marketing Case Study

4. Our Plan

5. What did we do?

6. Where did we talk about it?

9. Coverage on Blogs

10. Coverage on Blogs

12. Coverage on News Sites

13. Coverage on News Sites

15. Sharing clips on video sharing sites

21. Using Twitter for Innovation Awards Twitter Handle: http ://twitter.com/InnovationIndia/

22. Tweeting about the Awards!

23. People wrote to us

24. The Results

25. Results Total contacts over 90,000

26. Dramatic Increase in number of hits to the site since the Social Media Marketing Campaign kicked off in August 2009 Total no. of Hits received by MIF Websites!

27. 285% Increase in number of unique visitors to the site since August 2009 Total no. of Unique Visitors stopped over

28. Growth in avg. unique visitors for the MIF Website - 357%! Avg. Unique Visitors

29. The increase in avg. page views is 342% after the SMM Campaign was started in August, 2009 Avg. Hits received on the site

30. And most importantly…

31. Increase in no. of entries Last year Foundation invested in ATL which garnered 206 entries. This year, by leveraging social media alone, the Foundation saw a 75% increase in number of entries!

32. Thanks… www.windchimes.co.in