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Red Bull Speed Link A Social Media Marketing Case Study By Windchimes Communications
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Plan
What did we do?
Where did we talk about it?
How did Influencer Engagement play a key role? ,[object Object],[object Object],[object Object]
What did we do? ,[object Object],[object Object],[object Object],[object Object]
How did we do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did we do it? ,[object Object],[object Object],[object Object]
Generated Buzz on Blogs
Buzz on Sports Sites  F1 Pulse
Excitement generated through Sports Sites  iSport
Buzz on Blogs
Shared Images online to reach out to a wider audience that was not present at the event On Flickr - http://www.flickr.com/photos/redbullindia/
Shared videos of the event with a wider online audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging YouTube YouTube Channel - http://www.youtube.com/RedBullinIndia
Sharing clips on video sharing sites Over 3000 views in less than 3 weeks!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created buzz on Social Networking Sites Reached out to 40 key communities ,[object Object]
Leveraging Facebook through an Event Page
[object Object],Engaging in conversation on Social Networking sites
Taking part in discussions on Forums  Team BHP
Sharing  RBSL Details on Event Sites
Leveraging Twitter for RBSL Created presence for Red Bull India on Twitter
Tweeting about the Event!
People wrote to Red Bull India!
Online Directory Listings  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
WOWs Achieved on Social Media for RBSL !
Facebook Event Page Over 15,000 people invited Videos Posted 15 Links Shared 108 No. Of Comments on Wall 151 Images Shared 69
RBSL on YouTube Channel Views 2632 No. Of Videos 9  Video Views 87,059 No. Of subscribers 36
RBSL on Twitter No. Of Followers 419 Following 1986 People
The Results
Total People 39,046 Total Videos 9  Total Views 82,867 Total Images 50 RESULTS * Total Direct Contacts: 39,046 Total Contacts Through Groups: Over 2,00,000 * In less than 4 weeks
Thanks… www.windchimes.co.in

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