3. Until just now content was produced by Hollywood, on TV and bandwidth cost were prohibitive for videos to be watched online. Jeff Jarvis says, “The line between TV and Internet TV is about to disappear.” YouTube started with Chad Hurley and Steve Chen who wanted something like Flickr for sharing videos. They started in a garage in California and created a way to embed videos on other sites Hurley wanted to make a business out of “monkeyvison.” he went to New York to convince advertisers to give him money to broadcast themselves. Problem They had been, but it was a series of ruin. Advertisers were fleeing, show quality declining down a spiral. CBS tried to cultivate new online distribution channels by putting premiers of heroes, and Studio 60 online and the CW put Everybody Hates Chris and others online. They think people will watch more online, but it hurts local affiliates who make money by selling commercial space within network programs, Internet bypasses them. The old model was collapsing, online is the new era.
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5. The next big issue, is protecting intellectual property. Hard to control people posting material that they don’t own. Revver example You Tube has been relying on safe harbor provisions of the Digital Millennium Copyright Act to insulate itself from liability. Take videos off, ask for cooperation Rumors that copyright holders were waiting for someone like Google to acquire YouTube for lawsuits. Google made deals with various companies to detect copyright material and remove it if necessary
6. Risks Advertisers may not be willing to risk putting ads on YouTube and associating themselves with violence, pornography, hate speech etc. meow mix example and few AdWords Uploaders have done a good job at policing their own space, but the bottom line is they cannot control content on their site. Basically, everyone wants to see what everyone else is doing, seeing and enjoying, something to talk about. They can email links easily, and were in a time of people wanting a shared cultural context, people like things they can discuss, which Is why YouTube will survive.
9. Advertising Solutions 1. Advertisers could pick which videos they wanted their ads to appear on, which would leave the majority of videos ads free. This would be good if the video went viral. 2. Google could offer the ability for advertisers to pay for better placement of certain types of videos, such as infomercials or longer length commercials about their product or service for better exposure. Could be similar to the sponsored listings versus the organic listings in the regular Google search results, but with videos. 3. For non-video ads, Google could supply contextually targeted ads based on keywords added by members when they upload the video, but YouTube is also filled with keyword spam, where members stuff a huge amount of keywords into their video descriptions so they show up for terms the video has nothing about.
10. 4. It would be beneficial if advertisers could site target their specific text-ads to appear on specific video pages, or for specific video search results that would target YouTube only, instead of the entire Google or content network. -Snowboard company targets just YouTube visitors who search for snowboarding videos by keyword, having the only appear on YouTube. 5. Google could allow publishers to monetize from YouTube videos they post to their blog or website. 6. An alternative is to allow those who upload original videos to YouTube, to use their publisher ID to make money when someone views their video right on YouTube. Someone could go on an upload binge.
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