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Chapter 19 MANAGING PERSONAL COMMUNICATIONS:   --- Direct and interactive marketing   word of mouth, and personal selling ,[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-V52
1.  D irect marketing channels include___? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 1 ,[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
1.  D irect marketing channels include___? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
2.  Direct marketing plan campaigns by deciding on: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 2 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
2.  Direct marketing plan campaigns by deciding on: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
3 . Sending an offer, announcement, reminder, or other item to an individual consumer. This is belong to: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer3 ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
3. Sending an offer, announcement, reminder, or other item to an individual consumer. This is belong to: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
4.  Which is the wrong describtion of interactive marketing: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 4 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
4.  Which is the wrong describtion of interactive marketing: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
5.  Which method can get powerful feedback, and improve product Effectively? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 5 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
5.  Which method can get powerful feedback, and improve product Effectively? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
6.  There are two notable forms of word-of-mouth marketing, which encourages people to exchange information related one way or another to a product or service online? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 6 ,[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
6.  There are two notable forms of word-of-mouth marketing, which encourages people to exchange information related one way or another to a product or service online? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
7.  The main steps for designing a sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 7 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
7.  The main steps for designing a sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
8.  The correct order for managing the sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 8 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
8.  The correct order for managing the sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
9.  Major steps in effective selling: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 9 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
9.  Major steps in effective selling: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
10.  What should salespeople do for health marketing? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Answer: 10 ,[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
10.  What should salespeople do for health marketing? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-chapter19-F05
Chapter 19 MANAGING PERSONAL COMMUNICATIONS:   --- Direct and interactive marketing   word of mouth, and personal selling ,[object Object],[object Object],ATENEO GRADUATE  SCHOOL OF BUSINESS MARKMA-V52

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