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The ROI on Social Media: Why it Pays to Drive Word of Mouth Presentation of Findings Aberdeen Group Research April 2009
Rob Burton ,[object Object],[object Object],[object Object],[object Object]
Show of Hands ,[object Object],[object Object]
Aberdeen Group ,[object Object],[object Object]
Objectives of the Presentation ,[object Object],[object Object],[object Object],[object Object]
The Study ,[object Object],[object Object]
Benchmarking the Best-In-Class The Maturity Class Framework Structure ,[object Object],[object Object],[object Object]
Best-in-Class Status Mean Class Performance Maturity Class ,[object Object],[object Object],[object Object],Best-in-Class Top 20% ,[object Object],[object Object],[object Object],Industry Average Middle 50% ,[object Object],[object Object],[object Object],Laggard Bottom 30%
Top Pressures of the Best-in-Class Companies To Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Actions of Best-in-Class Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object]
Steps to Success Steps Class ,[object Object],[object Object],[object Object],Laggards ,[object Object],[object Object],Average ,[object Object],[object Object],Best-in-Class
Last Step ,[object Object]

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The Ro Ion Social Media Presentation

  • 1. The ROI on Social Media: Why it Pays to Drive Word of Mouth Presentation of Findings Aberdeen Group Research April 2009
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