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Content Management, Blogging for Business, PR & Social Media Strategies for Business Barbara Rozgonyi

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BARBARA ROZGONYI
BARBARA ROZGONYI

The document discusses how blogging and public relations (PR) can be combined to establish authority and position oneself as a trusted expert in a particular niche or industry. It provides strategies for using blogging as a content platform, including publishing frequently on topics people search for and want to know about, linking content to drive traffic, getting other sites to share content, and continually improving efforts over time. The goal is to become the most valuable and prominent source of information in one's field through consistent blogging and PR activities.

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Blogging &PR: Constructing an Authority Platform Barbara Rozgonyi, PR Results Expert www.wiredPRworks.com ©2009 Barbara Rozgonyi for CoryWest Media, LLC
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Survey
Bloggers Then
 
Bloggers Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Matt Mullenweg, creator of WordPress
 
Your Blog = Your Home Base
PR Then ,[object Object],[object Object]
Traditional Versus Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Purpose ,[object Object]
Why do you need to know? ,[object Object],[object Object]
Your Takeaway/Goal ,[object Object],[object Object],[object Object]
Only World Class Counts, Even Locally ,[object Object],[object Object],[object Object],[object Object]
How to be SUPER!!!!
The PR P-R-I-M-E-R ,[object Object]
[object Object],[object Object]
P = PUBLISH
R = REPORT
I = INFORM
M = MEDIATIZE
E = EXPERIENCE
R = REPEAT
PR P-R-I-M-E-R ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Five Essential Virtual PR Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plugging PR into Your Blog
Behind Screen Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
On Screen Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Construction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started or Moving Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Year One Highlights ,[object Object],[object Object],[object Object],[object Object]
Then . . .
Rebuilding ,[object Object],[object Object]
Blogging Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Level Two Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Your Takeaway/Goal ,[object Object]
Action Steps ,[object Object],[object Object],[object Object],[object Object]
Real-ize Your Virtual Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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